USOC CEO believes Olympic relevance will grow

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Grantland’s Bill Simmons once questioned the potential lifespan of the Olympics, since it sometimes collapses economies even though many people only appreciate its relevance for 17 days every two years. He’s suggested that the Games will someday disappear and the World Cup will take its place, maybe once America can adequately compete in soccer (so, roughly never).

But USOC CEO Scott Blackmun thinks the London Games are an excellent example of how the event can create social change and shape culture around the world with its ideals of “openness and inclusion,” and it doesn’t sound like he’s too worried about it disappearing. He told the USA Today that he sees a lot of room for growth over the next 30 years.

“[The Olympics are] a values-based movement,” Blackmun said. “If you look at what happened in Qatar, Brunei, and Saudi Arabia, where they had women competing for the first time, I think we’ve got tangible evidence coming out of these Games that the Olympic Games are making a difference not only in sport but in a broader context. As I look ahead, I think the Olympic Games are only going to increase in their relevance.”

London seems to have avoided a financial apocalypse, and we hope the Olympics won’t cripple Rio – though, ironically, it might be the infrastructure created by the 2014 World Cup that saves it – but for as much havoc as it can levy on the books, we think Blackmun is right.

We might need to be smarter about where they take place, which is to stay Istanbul in 2020 instead of Madrid, but the Olympics are an important event that has pushed the world in the right direction racially, socially, and culturally for 116 years. We need to make sure they survive, even if many people only appreciate its relevance for 17 days ever two years.

Wagner, Asada, Hanyu headline NHK Trophy in Japan; Grand Prix Final berths on the line

Ashley Wagner
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Three-time U.S. national champion Ashley Wagner looks to qualify for her fourth consecutive Grand Prix Final at this weekend’s NHK Trophy in Nagano, Japan. A medal of any color should be good enough to get her to Barcelona, but she faces a tough field.

Japan’s Mao Asada returned to competition this season and is poised to qualify for the most elite competition since the Sochi Olympics (where she finished sixth) and 2014 World Championships (which she won). Finishing on the podium would earn a berth to the final for Asada. Also in the field are Americans Mirai Nagasu and Courtney Hicks, Japan’s Satoko Miyahara, and one of Russia’s darlings from last season, Anna Pogorilaya.

Olympic champion and last year’s Grand Prix Final winner Yuzuru Hanyu, surely to be the overwhelming crowd favorite in the men’s field, will look to improve his short program results from his other Grand Prix appearance. At Skate Canada, two of his three jumping passes recceived zero points. He rallied in the free skate, finishing second behind Canada’s Patrick Chan. Chan is essentially a lock for the final, while a top three finish would seal the deal for Hanyu.

MORE: Javier Fernandez qualifies for second straight home Grand Prix Final

Other men in the hunt for Grand Prix Final berths competing in Nagano include China’s Jin Boyang and Russia’s Maxim Kovtun, who also need podium finishes to lock up spots in Barcelona. Jin’s and Kovtun’s finishes will likely dictate whether or not American Max Aaron qualifies to the final. More on that process here. No U.S. man has qualified since Jeremy Abbott did it in 2011.

MORE: Jason Brown withdraws from NHK Trophy

Reigining U.S. pairs champions Alexa Scimeca and Chris Knierim can make the Grand Prix Final with a medal in Japan.

The U.S. is sending three ice dance couples to Japan, of which two have a shot at qualifying for Barcelona. Siblings and Sochi Olympians Maia and Alex Shibutani can finish in any 1-2 combination with Madison Hubbell and Zachary Donohue allowing for both duos to qualify for the final. Madison Chock and Evan Bates, U.S. ice dance champions, already qualified.

Icenetwork.com will stream for subscribers live coverage of men’s, women’s, pairs and ice dance short programs and free skates. NBC and NBC Sports Live Extra will have coverage Sunday from 4-6 p.m. ET.

Men’s short program — Friday, 2:10 a.m. ET (start order here)
Women’s short program — Friday, 5:05 a.m. ET (start order here)
Men’s free skate — Saturday, 2:30 a.m. ET
Women’s free skate — Saturday, 5:35 a.m. ET

Inside the #RoadtoRio photo shoots

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NBC Olympics
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Bringing together over 100 Summer Olympians and Olympic hopefuls with puppies, samba dancers and supermodels, NBC Olympics and the United States Olympic Committee partnered for an extensive five-day media summit in West Hollywood, Ca. The athletes took part in photo shoots, interviews and video segments all in preparation for next summer’s Olympic Games in Rio de Janeiro, Brazil. Over the course of the summit, participants shared behind-the-scenes moments on social media using the #RoadtoRio hashtag. NBC Olympics also launched its official Snapchat account, with the username NBCOlympics. Here are some of the highlights:

Olympians fell in puppy love:


Then got a crash course in Brazil’s signature dance, the samba:


A photobooth with props let the athletes–and even Bob Costas–show off their silly sides:


Olympic fans like Alessandra Ambrosio and Flula dropped by:


In between shoots, athletes from different sports mingled:


The faux-Rio beach was the perfect set:


But these Olympic stars needed only a simple white backdrop to shine:

Wait who is the Olympian here! Linnéa stealing the show at the @nbcolympics #roadtorio

A photo posted by Alysia Montaño (@alysiamontano) on


Follow NBC Olympics on Twitter, Instagram, Facebook and Snapchat (username NBCOlympics).


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