Beijing organizers essentially shouted Chinese culture at their worldwide audience in 2008, spending $67 billion on the Olympics while presumably using “we’re gonna need a bigger boat” as the punch line of every meeting they held leading up to the Games.
On the other hand, London, seemingly content not competing against Beijing’s incredible spectacle, aimed to only spend about $15 billion – or less than a quarter of what the previous Olympics cost.
Somehow they still came in under budget.
“The work of the construction and delivery teams, from the ODA and LOCOG, has set a very high standard,” said sports minister Hugh Robertson of the somewhat abnormal surplus. “I have no doubt that London 2012 has set a new benchmark for the management of Olympic and Paralympic Games in future.”
LOCOG ended up with about $603 million left over when all was said and done, which is great news for the London Legacy Development Corporation since it plans to spend $467 million of that on redeveloping the now four month old Queen Elizabeth Olympic Park in east London.
The update to what will essentially be a U.K. sports version of Disneyland will keep the aquatics, cycling, basketball, and handball venues intact, and will also include 2,818 new houses and apartments in five neighborhoods, as well as three schools, three health centers, nine nurseries, and a library.
British Paralympic champion Josef Craig was disqualified from a race because he didn’t cover up an Olympic rings tattoo on his chest at the IPC European Championships on Sunday.
Craig, 19, was disqualified because of an International Paralympic Committee swimming rule that states, “body advertisements are not allowed in any way whatsoever (this includes tattoos and symbols).”
Craig, who did not have the tattoo when he took gold at London 2012, has since competed at the European Championships with the Olympic rings tattoo covered.
If people attend the Paralympics, which are held weeks after the Olympics at the same venues, they will very often see the Paralympic Agitos logo where the Olympic logo once appeared.
It is visual proof that the International Olympic Committee and the International Paralympic Committee are separate entities.
At the London Paralympics, American Rudy Garcia-Tolson earned silver in a 200m individual medley with an Olympic rings tattoo visible near his left shoulder-blade.
An IPC spokesperson said the rule pertaining to the Paralympics — which covers all sports — was new going into 2012 and will be fully enforced for the first time in Rio.
MORE: London gymnastics medalist gets elaborate Olympic tattoo
Missy Franklin broke into tears reading a letter to her parents in a mock press conference in a spot for Minute Maid, one of the four-time Olympic champion’s sponsors since turning professional a year ago.
It was filmed in April near her home in Denver.
Franklin has split time training and competing and working with companies including GoPro, Laureus, Minute Maid, Speedo, United Airlines, Visa and Wheaties.
Franklin has said the sponsor commitments will curtail in the middle of May, when she starts a blackout period to focus on training for the U.S. Olympic Trials, which are June 26-July 3 in Omaha and air on NBC Sports.
VIDEO: Franklin revisits ‘biggest sacrifice’ in GoPro series finale