Andreas Reichart/GEPA via USA TODAY Sports

The Super Bowl of ski jumping

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BISCHOFSHOFEN, AUSTRIA – With the Super Bowl less than a month away, it’s nearly that time of year when the nation shifts its focus to the NFL’s championship game on that unofficial holiday. Few sporting events can compare, of course, so when I was told I would be attending the “Super Bowl of ski jumping” – the Four Hills tournament – I was a bit skeptical of this bold proclamation.

But, as someone who has now attended both sporting events, I can attest that it’s not far off.

Since 1952, the world’s best ski jumpers have competed in the Four Hills, officially the Vierschanzentournee, descending upon four cities in Germany and Austria every year for this eight-day competition in hopes of being crowned champion of this prestigious event. I hadn’t been in Germany for more than a few hours when I began seeing evidence of the Four Hills’ popularity. Posters in the Munich airport, billboards along the streets, pictures in the newspapers and on TV – this is a big deal, especially for the two host countries whose rivalry is filled with centuries of history.

Always donning their countries’ colors, the crowds came in astonishing numbers – over 100,000 throughout the competition – packing into these small venues for a chance to see their nation’s finest take off at over 55 miles per hour, traveling nearly the length of a football field-and-a-half. The skiing-mad Austrians would go wild when one of their athletes soared through the air. Waving Austrian flags created a sea of red and white in the Innsbruck and Bischofshofen stadiums and everyone shouted “ZZZ,” which I was told is supposed to be the sound a ski jumper’s flight makes.

Luckily for the Austrians, they have the best ski jumper in the world in Gregor Schlierenzauer, a 23-year-old phenom who’s already considered among the sport’s all-time greats. With a nearly flawless performance throughout the tournament, “Schlieri” clinched his second straight Four Hills title, sending the fans and local press into a frenzy. After his final jump in Bischofshofen, the young Austrian star basked in the moment at the bottom of the hill, pumping his skis toward the sky. When he finally lifted the Four Hills trophy above his head, the crowd erupted one final time, as fireworks lit up the night sky.

The Super Bowl metaphor certainly has its holes, but the Four Hills Tournament lived up to its billing.

NBC, Snapchat, Buzzfeed partner for Olympic Trials, Rio Games

Rio 2016
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NBC Olympics will partner with Snapchat for daily “Live Stories” and an NBC Rio Olympic Discover channel (co-produced with Buzzfeed) during the U.S. Olympic Trials and the Rio Games.

The Live Stories allows Snapchatters attending select U.S. Olympic Trials events and the Rio Games to contribute photo and video Snaps to the Snapchat-curated story.

The Live Stories will include behind-the-scenes and fan moments, and Snapchat will feature NBC’s Rio Olympic brand marks, logos and more.

The Discover channel will be live from Aug. 4 (one day before the Opening Ceremony) through Aug. 22 (one day after the Closing Ceremony).

From NBC Sports Group:

Buzzfeed will leverage NBC’s access to athletes, as well as clips and shots from inside and outside Rio Olympic venues, to bring Snapchatters a fresh, mobile-first look at the Games.

MORE: Full Olympic Trials broadcast schedule

Race against Usain Bolt’s world record with ‘BeatBot’ (video)

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Puma has introduced the “BeatBot,” a self-driving, line-following robot that runners can program to move at a specific pace around a track.

That means one could race against a robot-version of Usain Bolt‘s 100m world record of 9.58 seconds, with BeatBot’s top speed at just over 27 miles per hour.

The BeatBot can also navigate track curves, as shown in the video above.

Puma plans to roll out BeatBot to various track programs around the world over the year.

MORE: Bolt, Ashton Eaton set for showdown