Seven of Turkey’s largest companies are offering to sponsor the country in its bid to host the 2020 Summer Games in Istanbul with upwards of $20 million in funding, the largest private backing of a sporting event in the country’s history.
Istanbul is going up against Madrid and Tokyo, the presumed favorite to host the Olympics, in an IOC vote this September in Buenos Aires. It is Istanbul’s fifth time making it to the finals of the bidding process, with recent failures in 2000 and 2008.
“Turkey is one of the most fertile economic environments in Eurasia, and these seven companies typify the innovation, drive and tireless pursuit of excellence that have got us here,” Hasan Arat said.
“Our new National Sponsors bring with them an enormous amount of expertise and experience across a wide range of sectors and their input will be crucial as the campaign progresses. This is the most powerful alliance between the sports community, the business community and every level of government we have ever had.”
The deal was signed during a special dinner hosted by Suat Kiliç, Turkey’s Minister of Youth and Sports, following a meeting held last week at the Prime Minister’s office.
Bob Costas reported from Rio de Janeiro for NBC News on Wednesday, 100 days out from the Opening Ceremony.
In the clip below, Michael Phelps, Simone Biles and even Brazil soccer legend Pelé comment on preparing for the first Games in South America.
Costas finished the clip with a stand-up from Copacabana Beach, where beach volleyball will take place in August.
VIDEO: Bob Costas picks biggest storyline of Rio Olympics
NBC Olympics will partner with Snapchat for daily “Live Stories” and an NBC Rio Olympic Discover channel (co-produced with Buzzfeed) during the U.S. Olympic Trials and the Rio Games.
The Live Stories allows Snapchatters attending select U.S. Olympic Trials events and the Rio Games to contribute photo and video Snaps to the Snapchat-curated story.
The Live Stories will include behind-the-scenes and fan moments, and Snapchat will feature NBC’s Rio Olympic brand marks, logos and more.
The Discover channel will be live from Aug. 4 (one day before the Opening Ceremony) through Aug. 22 (one day after the Closing Ceremony).
From NBC Sports Group:
Buzzfeed will leverage NBC’s access to athletes, as well as clips and shots from inside and outside Rio Olympic venues, to bring Snapchatters a fresh, mobile-first look at the Games.
MORE: Full Olympic Trials broadcast schedule