Michael Phelps signs up with Ping

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Apparently Michael Phelps didn’t have enough sponsorship deals already, so he signed up with Ping, a golf club manufacturer, and will play in the Phoenix Open Pro-Am against Masters champ Bubba Watson using a set of custom-fit sticks.

The Olympics’ all-time medal winner has already appeared on the cover of Golf Digest, holed a 153-putt at St. Andrews, and taped a season of the Hank Haney Project, so we’re not sure how much more serious about the game he can get, but he seems to be giving it all he can.

“I have a goal in everything I do,” Phelps told USA Today. “I have friends who are single handicaps and scratch golfers, and I would love to be able to go out there and to challenge them and to be able to compete with them without them giving me 15 strokes.

“I think there are days where I put together a couple holes, but I still have horrible holes, so hopefully I can eliminate those holes and be more consistent, and that’s something that I really would love to do.”

Just remember, it’s a poor craftsman who blames his tools, especially when he’s being paid to use them.

Eliud Kipchoge wins London Marathon; no world record (video)

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Eliud Kipchoge won his eighth straight marathon (ninth if you count Nike’s sub-two attempt), but missed the world record at a steamy London Marathon by more than one minute on Sunday.

The Kenyan Olympic champion clocked 2:04:17, pulling away from Ethiopian Tola Kitata by 32 seconds. Mo Farah, the four-time Olympic track champ in his second marathon, finished third in 2:06:21.

Kipchoge and Kitata fell off Dennis Kimetto‘s world-record pace around the 20th mile. Kimetto ran 2:02:57 at the 2014 Berlin Marathon.

Full results are here.

The temperature eclipsed 70 degrees Farenheit during the race, making it one of the hottest London Marathons ever. Perhaps considering that, Kipchoge said he ran “a beautiful race” for his third London title in four years.

“The conditions, I can’t complain, because all of us were running in the same arena,” he told media in London. “No regrets at all.”

Farah was satisfied, too, achieving his primary goal of breaking the 33-year-old British record held by Steve Jones.

“If you looked at the field before the start of that race, you would never have put me third place,” said Farah, who ran nearly two minutes faster than his marathon debut in London in 2014. “You would put ahead of me so many other guys.”

No world record in the women’s race, either. Kenyan Vivian Cheruiyot won in 2:18:31, passing pre-race favorite Mary Keitany in the 23rd mile. Cheruiyot won by 1 minute, 42 seconds over countrywoman Brigid Kosgei. Keitany slowed to fifth in 2:24:27.

Cheruiyot, a 34-year-old mom, made her marathon debut in London last year, finishing fourth. Before that, Cheruiyot earned four Olympic medals on the track, plus four world titles combined in the 5000m and 10,000m.

Paula Radcliffe‘s world record with male pacers — 2:15:25 from 2003 — was a target for Keitany. Last year, Keitany broke Radcliffe’s world record without male pacers by 41 seconds, winning her third London title in 2:17:01.

The other leading contender Sunday, Ethiopian Tirunesh Dibaba, stopped in the 20th mile.

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MORE: Shalane Flanagan looks to future after last Boston Marathon

2018 London Marathon results

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Top finishers from the 38th London Marathon (full searchable results here) …

Men’s Elite
1. Eliud Kipchoge (KEN) 2:04:17
2. Tola Kitata (ETH) 2:04:49
3. Mo Farah (GBR) 2:06:21
4. Abel Kirui (KEN) 2:07:07
5. Bedan Karoki (KEN) 2:08:34
6. Kenenisa Bekele (ETH) 2:08:53
7. Lawrence Cherono (KEN) 2:09:25
8. Daniel Wanjiru (KEN) 2:10:35
9. Amanuel Mesel (ERI) 2:11:52
10. Yohanes Gebregergish (ER) 2:12:09
17. Guye Adola (ETH) 2:32:35

Women’s Elite
1. Vivian Cheruiyot (KEN) 2:18:31
2. Brigid Kosgei (KEN) 2:20:13
3. Tadelech Bekele (ETH) 2:21:40
4. Gladys Cherono (KEN) 2:24:10
5. Mary Keitany (KEN) 2:24:27
6. Rose Chelimo (BRN) 2:26:03
7. Mare Dibaba (ETH) 2:27:45
8. Lily Partridge (GBR) 2:29:24
9. Tracy Barlow (GBR) 2:32:09
10. Stephanie Bruce (USA) 2:32:28
DNF. Tirunesh Dibaba (ETH)

Men’s Wheelchair
1. David Weir (GBR) 1:31:15
2. Marcel Hug (SUI) 1:31:15
3. Daniel Romanchuk (USA) 1:31:16
4. Josh George (USA) 1:31:24
5. Kurt Fearnley (AUS) 1:31:24

Women’s Wheelchair
1. Madison de Rozario (AUS) 1:42:58
2. Tatyana McFadden (USA) 1:42:58
3. Susannah Scaroni (USA) 1:43:00
4. Manuela Schar (SUI) 1:43:01
5. Amanda McGrory (USA) 1:43:04

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MORE: Shalane Flanagan looks to future after last Boston Marathon