Swedish retailer H&M is getting all patriotic heading into Sochi, and will design Opening and Closing Ceremony outfits, training uniforms, and apparently loungewear for the Swedish national team’s next two Olympic appearances, according to WWD.
The company has released some photos of the outfits, which, if we’re being honest, look pretty great. They’re streamlined, have great colors and prints, and maybe most important, look warm and comfortable.
H&M joins other famous clothiers on the Olympic stage, including Ralph Lauren, who regularly designs the American outfits, and Stella McCartney, who did the British uniforms for their home games in London. Egypt was originally set to wear counterfeit Nike gear last summer before the real Nike donated uniforms, and no one has yet take credit for whatever Spain was wearing.
You’ll be able to purchase the Swedish National Team attire from your local H&M next January, and while I’ll be rooting for Team USA, sign me up for that sweater.
British Paralympic champion Josef Craig was disqualified from a race because he didn’t cover up an Olympic rings tattoo on his chest at the IPC European Championships on Sunday.
Craig, 19, was disqualified because of an International Paralympic Committee swimming rule that states, “body advertisements are not allowed in any way whatsoever (this includes tattoos and symbols).”
Craig, who did not have the tattoo when he took gold at London 2012, has since competed at the European Championships with the Olympic rings tattoo covered.
If people attend the Paralympics, which are held weeks after the Olympics at the same venues, they will very often see the Paralympic Agitos logo where the Olympic logo once appeared.
It is visual proof that the International Olympic Committee and the International Paralympic Committee are separate entities.
At the London Paralympics, American Rudy Garcia-Tolson earned silver in a 200m individual medley with an Olympic rings tattoo visible near his left shoulder-blade.
An IPC spokesperson said the rule pertaining to the Paralympics — which covers all sports — was new going into 2012 and will be fully enforced for the first time in Rio.
MORE: London gymnastics medalist gets elaborate Olympic tattoo
Missy Franklin broke into tears reading a letter to her parents in a mock press conference in a spot for Minute Maid, one of the four-time Olympic champion’s sponsors since turning professional a year ago.
It was filmed in April near her home in Denver.
Franklin has split time training and competing and working with companies including GoPro, Laureus, Minute Maid, Speedo, United Airlines, Visa and Wheaties.
Franklin has said the sponsor commitments will curtail in the middle of May, when she starts a blackout period to focus on training for the U.S. Olympic Trials, which are June 26-July 3 in Omaha and air on NBC Sports.
VIDEO: Franklin revisits ‘biggest sacrifice’ in GoPro series finale