Virgin Media released its latest ad campaign featuring Usain Bolt on Monday. In two commercials, Bolt takes to lifting weights and sprinting against less-than-stellar competition.
In the first ad, Bolt races a shorter, stockier man on a track while carrying a movie reel, aimed to show the speed of Virgin’s fiber-optic broadband network.
Virgin founder Richard Branson fires the starter’s gun.
Of course, Bolt wins the race, and then he joins a couple sitting on a couch watching TV.
In the second ad, Bolt and his competitor are tasked with lifting a bar with two people sitting on each side. Bolt is shown making the lift (with ease!) and then sitting down to a massage and pedicure. Branson is showing sipping from a cup and watching a model train.
Bolt hasn’t made it look that easy this season, barely beating a compatriot in the Cayman Islands and losing to Justin Gatlin in Rome. He’s set to defend his world 200-meter title in August and try to regain his 100-meter title lost when he false started out of the 2011 Daegu worlds final.
Report: Yohan Blake update coming Tuesday
British Paralympic champion Josef Craig was disqualified from a race because he didn’t cover up an Olympic rings tattoo on his chest at the IPC European Championships on Sunday.
Craig, 19, was disqualified because of an International Paralympic Committee swimming rule that states, “body advertisements are not allowed in any way whatsoever (this includes tattoos and symbols).”
Craig, who did not have the tattoo when he took gold at London 2012, has since competed at the European Championships with the Olympic rings tattoo covered.
If people attend the Paralympics, which are held weeks after the Olympics at the same venues, they will very often see the Paralympic Agitos logo where the Olympic logo once appeared.
It is visual proof that the International Olympic Committee and the International Paralympic Committee are separate entities.
At the London Paralympics, American Rudy Garcia-Tolson earned silver in a 200m individual medley with an Olympic rings tattoo visible near his left shoulder-blade.
An IPC spokesperson said the rule pertaining to the Paralympics — which covers all sports — was new going into 2012 and will be fully enforced for the first time in Rio.
MORE: London gymnastics medalist gets elaborate Olympic tattoo
Missy Franklin broke into tears reading a letter to her parents in a mock press conference in a spot for Minute Maid, one of the four-time Olympic champion’s sponsors since turning professional a year ago.
It was filmed in April near her home in Denver.
Franklin has split time training and competing and working with companies including GoPro, Laureus, Minute Maid, Speedo, United Airlines, Visa and Wheaties.
Franklin has said the sponsor commitments will curtail in the middle of May, when she starts a blackout period to focus on training for the U.S. Olympic Trials, which are June 26-July 3 in Omaha and air on NBC Sports.
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