Usain Bolt

Videos: Usain Bolt stars in new commercials for Virgin Media

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Virgin Media released its latest ad campaign featuring Usain Bolt on Monday. In two commercials, Bolt takes to lifting weights and sprinting against less-than-stellar competition.

In the first ad, Bolt races a shorter, stockier man on a track while carrying a movie reel, aimed to show the speed of Virgin’s fiber-optic broadband network.

Virgin founder Richard Branson fires the starter’s gun.

Of course, Bolt wins the race, and then he joins a couple sitting on a couch watching TV.

In the second ad, Bolt and his competitor are tasked with lifting a bar with two people sitting on each side. Bolt is shown making the lift (with ease!) and then sitting down to a massage and pedicure. Branson is showing sipping from a cup and watching a model train.

Bolt hasn’t made it look that easy this season, barely beating a compatriot in the Cayman Islands and losing to Justin Gatlin in Rome. He’s set to defend his world 200-meter title in August and try to regain his 100-meter title lost when he false started out of the 2011 Daegu worlds final.

Report: Yohan Blake update coming Tuesday

Ugandan Olympian’s body shuts down at World Cross-Country Champs (video)

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Ugandan Joshua Cheptegei went from leading the race to finishing 30th in the final kilometer at the World Cross-Country Championships in Kampala, Uganda, on Sunday.

Cheptegei, a 20-year-old Olympian, saw his body shut down in the last four minutes of his race.

His stride shortened. His pace slowed. Cheptegei appeared on the verge of falling. At one point, a teammate deliberately pushed him from behind to keep going.

Cheptegei led by 12 seconds going into the final two-kilometer lap. He would finish 1 minute, 44 seconds behind Kenyan winner Geoffrey Kamworor, with 28 other runners separating them after the 10km race that took about a half-hour.

Cheptegei’s body movement looked similar to that of British triathlete Jonny Brownlee, who had to be helped to the finish line by brother Alistair Brownlee at the World Triathlon Series Grand Final in Cozumel, Mexico, in September.

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Mark McMorris hospitalized after snowboarding accident

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Olympic bronze medalist Mark McMorris suffered several injuries including a fractured jaw, fractured left arm, ruptured spleen, stable pelvic fracture, rib fractures and a collapsed left lung during a backcountry snowboarding trip Saturday, according to Canada Snowboard.

McMorris underwent surgery to control bleeding from the spleen on Saturday. He underwent another surgery to repair the jaw and arm fractures Sunday and was resting in Vancouver General Hospital on Monday morning.

“While both the mandible and humerus fractures were complicated injuries, the surgeries went very well, and both fractures are now stabilized to heal in excellent position,” Canada Snowboard team physician Dr. Rodney J. French said, according to the press release. “It is too early to speculate on a timeline for Mark’s recovery.”

McMorris, 23, won bronze in the first Olympic snowboard slopestyle event in Sochi, competing 12 days after breaking a rib.

McMorris has been considered a threat for two gold medals in PyeongChang, with the addition of big air. He earned Winter X Games medals in both slopestyle and big air in 2015, 2016 and 2017, including double gold in 2015.

He has already come back in this Olympic cycle from breaking his right femur in an Air and Style big air run in Los Angeles on Feb. 21, 2016 (video here). His rehab has been extensively documented by Canadian media.

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