Usain Bolt

Videos: Usain Bolt stars in new commercials for Virgin Media

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Virgin Media released its latest ad campaign featuring Usain Bolt on Monday. In two commercials, Bolt takes to lifting weights and sprinting against less-than-stellar competition.

In the first ad, Bolt races a shorter, stockier man on a track while carrying a movie reel, aimed to show the speed of Virgin’s fiber-optic broadband network.

Virgin founder Richard Branson fires the starter’s gun.

Of course, Bolt wins the race, and then he joins a couple sitting on a couch watching TV.

In the second ad, Bolt and his competitor are tasked with lifting a bar with two people sitting on each side. Bolt is shown making the lift (with ease!) and then sitting down to a massage and pedicure. Branson is showing sipping from a cup and watching a model train.

Bolt hasn’t made it look that easy this season, barely beating a compatriot in the Cayman Islands and losing to Justin Gatlin in Rome. He’s set to defend his world 200-meter title in August and try to regain his 100-meter title lost when he false started out of the 2011 Daegu worlds final.

Report: Yohan Blake update coming Tuesday

WATCH LIVE: London Marathon

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Watch the world’s best distance runners chase world records at the London Marathon, live on NBCSN and commercial free on the NBC Sports Gold “Track and Field Pass” for subscribers on Sunday at 3:30 a.m. ET.

NBCSN coverage also streams on NBCSports.com/live and the NBC Sports app for subscribers.

WATCH LIVE: London Marathon
NBCSN coverage — STREAM LINK
NBC Sports Gold commercial free — STREAM LINK

Sunday’s race start times (ET)
3:55 – Elite Wheelchair Races
4:00 – World Para Athletics Marathon World Cup ambulant races
4:15 – Elite Women’s Race
5:00 – Elite Men’s Race, Mass Race

The men’s field features arguably the two greatest distance runners of all time — Kenyan Eliud Kipchoge and Ethiopian Kenenisa Bekele.

Kipchoge, the Rio Olympic marathon champ, ran the fastest marathon ever recorded — 2:00:25 in Nike’s sub-two-hour attempt last May in non-record-eligible conditions.

Bekele is the second-fastest marathoner in history under legal conditions, having run six seconds shy of Kenyan Dennis Kimetto‘s world record of 2:02:57 from 2014.

In the women’s race, Kenyan Mary Keitany, already the world-record holder in a women’s-only race, looks to take down Brit Paula Radcliffe‘s world record with male pacers set in London 15 years ago. That time is 2:15:25.

Keitany is challenged by Ethiopian Tirunesh Dibaba, the third-fastest female marathoner in history behind Keitany and Radcliffe.

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Teddy Riner, dominant judoka, to skip 2018, 2019 Worlds

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French judoka Teddy Riner, arguably the world’s most dominant athlete, will reportedly skip the next two world championships before the 2020 Tokyo Olympics.

French coach Franck Chambily said Riner will compete a light international schedule the next two years ahead of what would be his fourth Olympics, according to Agence France-Presse.

Riner, a 29-year-old, 6-foot-8-inch native of Guadeloupe, is undefeated since 2010 with a reported 144-match winning streak. That includes Olympic titles in 2012 and 2016 and world titles in 2011, 2013, 2014, 2015 and 2017.

Before the streak, Riner also earned world titles in 2007, 2009 and 2010, plus an Olympic bronze at age 19 in 2008.

He could compete through the 2024 Paris Games.

“When I am invincible, I will stop,” Riner said in 2013, according to The Associated Press.

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