Usain Bolt

Videos: Usain Bolt stars in new commercials for Virgin Media

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Virgin Media released its latest ad campaign featuring Usain Bolt on Monday. In two commercials, Bolt takes to lifting weights and sprinting against less-than-stellar competition.

In the first ad, Bolt races a shorter, stockier man on a track while carrying a movie reel, aimed to show the speed of Virgin’s fiber-optic broadband network.

Virgin founder Richard Branson fires the starter’s gun.

Of course, Bolt wins the race, and then he joins a couple sitting on a couch watching TV.

In the second ad, Bolt and his competitor are tasked with lifting a bar with two people sitting on each side. Bolt is shown making the lift (with ease!) and then sitting down to a massage and pedicure. Branson is showing sipping from a cup and watching a model train.

Bolt hasn’t made it look that easy this season, barely beating a compatriot in the Cayman Islands and losing to Justin Gatlin in Rome. He’s set to defend his world 200-meter title in August and try to regain his 100-meter title lost when he false started out of the 2011 Daegu worlds final.

Report: Yohan Blake update coming Tuesday

Ida Keeling, 100 years old, sets world record at Penn Relays (video)

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Ida Keeling electrified the Penn Relays crowd with her 100-meter dash in 1 minute, 17.33 seconds on Saturday afternoon.

Keeling set a world record for fastest 100m by a woman 100 years and older. There is no data on USA Track and Field and masters athletics websites for a previous record holder.

“I’ll be 101 in a couple of weeks,” Keeling pointed out to NBC Sports’ Carolyn Manno after the race, a mixed-gender event for athletes 80 and older. “I’ve never seen nothing like this crowd. Maybe that’s what the excitement was.”

Keeling’s advice?

“Love yourself, do what you have to do and what you want to do,” she said. “Eat for nutrition, not for taste. And exercise at least once a day.”

More on Keeling is here.

VIDEO: Bob Costas picks biggest storyline of Rio Olympics

U.S. sprinters past, present trade relay barbs

Justin Gatlin
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PHILADELPHIA (AP) — The only loss for the Americans at the Penn Relays came in the men’s 4x100m, as the U.S. team bobbled its victory away on a bad baton handoff between Tyson Gay and Isiah Young for the final leg, which led to a disqualification.

Mike Rodgers and Justin Gatlin gave the Americans an early lead in the race, and things were moving along well during Gay’s third leg. But the muffed handoff for the final leg cost the Americans. Both the winning Jamaican squad and the second American team surpassed them.

Young finished third, but the team was disqualified because the handoff occurred outside the pass zone. The second U.S. team of Sean McLean, Wallace Spearman, Calesio Newman and Remontay McLain finished in 39.02.

The mistake led to some inflammatory comments from U.S. great Leroy Burrell about continued problems with handoffs by U.S. relay teams.

“Well, I think we’ve got to put our team together a little earlier, possibly,” Burrell said in a television interview. “I think, we’ve had the same coaches working with these guys for many years, and we’ve had failure after failure. So it’s possible that, you know, it might be time for a bit of a regime change with the leadership.

“I think the athletes have to be the catalysts that make that happen. There’s no reason why we shouldn’t be able to get the stick around. I saw thousands of relay teams yesterday — maybe not thousands, but hundreds of relay teams get it around. But the professionals can’t. That’s just not good for our sport.”

Rodgers didn’t take kindly to those remarks.

“People keep pointing their fingers and downing us, but nobody has ever tried to come out there and help us,” he said. “Nobody from the past. Not Carl [Lewis] or Leroy. They haven’t been out there. I can’t really respect their opinions because they’re supposed to be leaders in our sport and in the USA, and they’re not coming out there to drop some knowledge on us, so I don’t care what they have to say.”

Lewis criticized U.S. relays in March.

Gatlin was equally critical of Burrell.

“I’m tired of people who have been part of Team USA take shots at Team USA,” Gatlin said. “To put us in the same boat as high schoolers is insulting.”

VIDEO: Race against Usain Bolt’s world record with ‘BeatBot’