Tatyana McFadden

NBC Olympics, U.S. Olympic Committee acquire media rights to Paralympics in 2014, 2016

1 Comment

NBC and NBCSN will air 116 combined hours of coverage of the next two Paralympic Games — Sochi 2014 and Rio 2016 — as NBC Olympics and the U.S. Olympic Committee partnered to acquire U.S. media rights.

NBC and NBCSN will air 50 hours of TV coverage of the Sochi 2014 Paralympic Winter Games, beginning March 7 with the opening ceremony, continuing with daily coverage and ending with the closing ceremony March 16.

The networks will air 66 hours of coverage of the Rio Paralympics in September 2016, an increase of 60.5 hours from the coverage of the London 2012 Paralympics.

The USOC will provide live coverage of the Sochi and Rio Paralympics at TeamUSA.org, too.

“With the support of the IPC, USOC and leading corporate sponsors, we are thrilled to provide an unprecedented level of coverage for the Paralympic Games from both Sochi and Rio,” said Gary Zenkel, president of NBC Olympics. “We look forward to telling the inspiring stories of the athletes and capturing the compelling competition across NBC and NBCSN.”

In Sochi, NBCSN will broadcast 46.5 hours, and NBC will air an additional 3.5 hours. The Paralympic Winter Games span Alpine skiing, biathlon, cross-country skiing, sled hockey, wheelchair curling and the new discipline of snowboardcross.

The USOC will add live coverage of all competition, including 72 medal events, and the opening and closing ceremonies.

“We are absolutely delighted to announce this two-Games agreement with NBC and the USOC as it provides more airtime of the Paralympics than ever before in the U.S.,” said Sir Phillip Craven, president of the International Paralympic Committee. “Following the success of London 2012, we said it was absolutely essential for the growth of the Paralympic Movement and the Paralympic Games that in future years U.S audiences had a greater opportunity to watch some of the world’s best elite athletes in action.

“This is tremendous news for sports fans, too, many of which will be able to watch a Paralympic Games live for the first time. I am sure they will be as captivated and emotionally enthralled as the billions around the world who tuned into London 2012 last summer.”

U.S. Paralympic star from 2012 shoots for Sochi Games

President Obama appoints Gabby Douglas, more Olympic medalists to posts

Leave a comment

London Olympic all-around champion Gabby Douglas was among four Olympic medalists appointed to the President’s Council on Fitness, Sports, and Nutrition, in one of Barack Obama‘s final acts as president.

Also appointed were Olympic soccer champion Carli Lloyd, hockey silver medalist Caitlin Cahow and fencing bronze medalist Ibtihaj Muhammad.

Olympic medalists Dominique DawesAllyson FelixGrant HillMichelle KwanAlonzo Mourning and Chris Paul already have roles on the council.

One month after taking gold in London, Douglas led the Pledge of Allegiance at the Democratic National Convention, where Obama was formally nominated to run for re-election.

Douglas also appeared on “The Tonight Show” with First Lady Michelle Obama in 2012 and joined the First Lady for a Let’s Move event in Chicago in 2013.

MORE: Gabby Douglas’ mom: Leslie Jones ‘came to the rescue’ in Rio

Ryan Lochte ‘wipes away the past’ in Power Bar video

Leave a comment

For the second time in as many months, Ryan Lochte stars in a jocular ad making a veiled reference to his Rio Olympic gas-station incident.

The swimmer wipes away “the past” on a foggy bathroom mirror and throws a blond wig out of a sunroof in a one-minute Power Bar video published Tuesday.

The company’s tag line in the video is “Clean Start.”

“For example, I am going to recommit myself to water sports,” Lochte says in the spot.

The ad follows a December video for Pine Bros. Softish Throat Drops, where Lochte starred in a spot with a closing banner that read, “Pine Bros.: In this Season of Forgiveness.”

Lochte had previously lost sponsorship deals, including with Speedo, after his Rio Olympic gas-station incident for which he was suspended through June by USA Swimming, plus for the world championships in July.

PHOTOS: Lochte set to be a father