Tatyana McFadden

NBC Olympics, U.S. Olympic Committee acquire media rights to Paralympics in 2014, 2016

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NBC and NBCSN will air 116 combined hours of coverage of the next two Paralympic Games — Sochi 2014 and Rio 2016 — as NBC Olympics and the U.S. Olympic Committee partnered to acquire U.S. media rights.

NBC and NBCSN will air 50 hours of TV coverage of the Sochi 2014 Paralympic Winter Games, beginning March 7 with the opening ceremony, continuing with daily coverage and ending with the closing ceremony March 16.

The networks will air 66 hours of coverage of the Rio Paralympics in September 2016, an increase of 60.5 hours from the coverage of the London 2012 Paralympics.

The USOC will provide live coverage of the Sochi and Rio Paralympics at TeamUSA.org, too.

“With the support of the IPC, USOC and leading corporate sponsors, we are thrilled to provide an unprecedented level of coverage for the Paralympic Games from both Sochi and Rio,” said Gary Zenkel, president of NBC Olympics. “We look forward to telling the inspiring stories of the athletes and capturing the compelling competition across NBC and NBCSN.”

In Sochi, NBCSN will broadcast 46.5 hours, and NBC will air an additional 3.5 hours. The Paralympic Winter Games span Alpine skiing, biathlon, cross-country skiing, sled hockey, wheelchair curling and the new discipline of snowboardcross.

The USOC will add live coverage of all competition, including 72 medal events, and the opening and closing ceremonies.

“We are absolutely delighted to announce this two-Games agreement with NBC and the USOC as it provides more airtime of the Paralympics than ever before in the U.S.,” said Sir Phillip Craven, president of the International Paralympic Committee. “Following the success of London 2012, we said it was absolutely essential for the growth of the Paralympic Movement and the Paralympic Games that in future years U.S audiences had a greater opportunity to watch some of the world’s best elite athletes in action.

“This is tremendous news for sports fans, too, many of which will be able to watch a Paralympic Games live for the first time. I am sure they will be as captivated and emotionally enthralled as the billions around the world who tuned into London 2012 last summer.”

U.S. Paralympic star from 2012 shoots for Sochi Games

Rio Olympic equestrian may be moved outside Brazil

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RIO DE JANEIRO (AP) — The head of the Brazilian Equestrian Confederation has warned that equestrian events at next year’s Rio de Janeiro Olympics might have to take place outside Brazil.

Luiz Roberto Giugni blasted the country’s Agriculture Ministry for delays in issuing documentation needed to allow horses brought into Brazil from Europe, the United States and Canada to leave the country.

He warned that if the ministry doesn’t act before the end of the month, “we run the risk of not having the event in Brazil.”

Regulations for bringing horses to and from Brazil are strict. The country is still subject to diseases affecting horses, including glanders, a lethal bacterial infection recently diagnosed in several horses here.

Guigni was speaking on Wednesday at an event in Sao Paulo.

Shaun White talks Olympic skateboarding, Air & Style at Forbes summit

Shaun White
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What do the next five years look like for Shaun White the businessman?

“I heard they just accepted skateboarding at the Olympics, so if I wasn’t busy enough,” White joked, rubbing his right ear while gripping an Aquafina water bottle, sitting in a white chair on a stage across from Forbes senior editor Kurt Badenhausen.

“I don’t know. Maybe there’s a summer medal in my future. Maybe another Winter Olympics. I’m hoping to go to [Pyeongchang, South] Korea [for the 2018 Winter Games], which would be great. I’ve still got to do the qualifying and everything. I’m going to grow Air & Style into the next big thing. Music, you’ll see me on the road. Record a new single. I think that’s what’s so great is the unknown.”

White took questions from Badenhausen for 28 minutes at the Forbes Under 30 Summit on Tuesday, discussing his business ventures and his snowboarding.

White mentioned skateboarding, which is among five sports that are finalists to be added to the Tokyo 2020 Olympic program. It’s not in the Olympics yet, but the International Olympic Committee will decide in August. White, a two-time Olympic snowboard halfpipe champion, won Summer X Games skateboard vert as recently as 2011.

Since finishing fourth in the 2014 Olympic halfpipe, White has said he’s hoping to be at the Pyeongchang 2018 Winter Olympics, which would be his fourth Winter Games.

White, now 29, was the oldest U.S. Olympic men’s halfpipe snowboarder at the 2010 and 2014 Winter Olympics and, in 2018, would be older than any previous U.S. Olympic men’s halfpipe snowboarder. The sport debuted at the Olympics in 1998.

He’s barely competed since Sochi, also finishing fourth at last January’s Winter X Games halfpipe. He has said he will spend part of October training in New Zealand and plans to compete at this season’s Winter X Games, but it’s not locked in.

White’s relationship with the X Games changed when, before the Sochi Olympics, he purchased a majority share in Air & Style, a touring big air ski and snowboard event that also includes music. Air & Style events have been held in Europe, Beijing and, debuting last February, Los Angeles.

White laughed when Badenhausen said he had read that White put up $5 million to put on the Los Angeles event.

“I wish it was just five,” White responded.

White expanded on Air & Style on Tuesday, saying his acquisition came after his conversations with X Games organizers for a similar plan fell apart (part of his answer in a video here):

“That was a huge turning point to do this event,” White said. “I mean, it was like, wow, OK, you guys don’t want to do this. Then I’m going to have to run with this idea, do it myself.”

The Winter X Games made their European debut in 2010 with events in Tignes, France, for four straight years, as well as having Summer X Games events in Brazil and Europe. It all stopped after 2013, but an Oslo event is scheduled for this February.

“They [X Games] actually expanded globally, it was a huge failure [laughs], to be honest, a couple things happened, I think,” White said. “They didn’t really change their marketing platform. They used the same announcers, the same people, the same competitors, all the things every time around the world, which didn’t exactly translate in the foreign markets. And then again, it did another thing where it diluted the brand in the U.S. because X Games was on TV every day. It’s kind of like, oh wow, I get to see this all the time, what’s so special about it?”

White announced Air & Style’s debut in Los Angeles in late 2014, after he said agents and accountants advised against it.

“It’s something I felt like I had to do, win or lose,” White said.

White said Air & Style’s event in Los Angeles was boosted by the X Games’ decision in 2013 to shift its summer event from Los Angeles to Austin, Texas.

“That left a really nice opening in the market for people that like to attend this type of event — families, younger-aged kids that would attend and then, obviously, a huge market for music-goers,” White said. “So it was kind of that win-win of people that we would get at that event. Not just the hardcore music-goers.”

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