Zippo Lighter

Update: Zippo takes Olympic flame image off Facebook page

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Zippo may have started a fire in more ways than one.

The lighter company with the trademarked lifetime guarantee, “It works or we fix it free,” appeared to come to the rescue of the unofficial start of the Olympic torch relay when the flame blew out Sunday.

An officer at the Kremlin relit the flame with a lighter (video here).

From the video, it was inconclusive which brand the lighter was, but the Bradford, Pa., company took credit on Facebook.

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However, Zippo may have breached a law, according to R-Sport.

An official manning the route rekindled the flame with what appeared to be a Zippo cigarette lighter, breaching rules that state only Olympic lanterns brought from Greece may provide backup.

The Pennsylvania-based Zippo company took full advantage Tuesday, however, posting a screen grab of the moment on itsFacebook page Tuesday with the hashtag #ZippoSavesOlympics. The post has gone viral in next year’s host nation with more than 2,400 “likes.”

But the move could be in breach of Russian law banning Olympic symbols from being used in advertising without official approval.

The Sochi 2014 organizing committee is aware of the ad and “is working on this,” its head Dmitry Chernyshenko said on Twitter.

UPDATE: Russian officials contacted Zippo, and the company took the photo and hashtag off its Facebook page. However, it updated its status with this:

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“It was a little bit of whimsy on our part,” David Warfel, Zippo’s global marketing director told RIA Novosti. “We never intended it to be a promotion or marketing event.”

Russian officials “are concerned, and I understand that they don’t want anybody to believe or want us to in any way imply that we do have some kind of business relationship with them, which we don’t,” Warfel said.

Chernyshenko’s tweet came from his Russian account (he also has an English account).

The Olympic flame has since been extinguished a second, third and fourth time in the last two days.

Sochi Olympic torch relay: by the numbers

Ryan Lochte: Katie Ledecky beats me in practice

Ryan Lochte
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We already knew Katie Ledecky can beat the boys in practice, even an Olympic champion.

One of the many takeaways from this week’s Sports Illustrated profile of Ledecky is that she has beaten 11-time Olympic medalist Ryan Lochte in practice.

Ledecky and Lochte may rep different swim clubs — Ledecky in Washington, D.C., and Lochte in Charlotte — but they both take trips to the U.S. Olympic Training Center in Colorado Springs, Colo., for altitude training.

“She swims like a guy,” Lochte said after training with Ledecky in Colorado Springs in March, according to SI. “I’ve never seen a female swimmer like that. … Her times are becoming good for a guy. She’s beating me now, and I’m like, What’s going on?

When Ledecky broke the women’s 1500m freestyle world record for the third time at the August 2014 Pan Pacific Championships, her time of 15:28.36 was .01 faster than Lochte’s 1500m free time at the 2004 U.S. Olympic Trials (one of the rare instances Lochte swam a 1500m free).

Ledecky has since re-broken the women’s 1500m free world record twice more, bringing it down to 15:25.48.

“I trained with her in Colorado once, and she made me look like I was stopping,” Lochte reportedly told media on his 31st birthday, Aug. 3 at the World Championships in Kazan, Russia. “She flew by me.”

MORE: Shirley Babashoff bows to Katie Ledecky

Jennie Finch to manage baseball team for one day

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Athens Olympic softball champion Jennie Finch will manage the Bridgeport Bluefish, an independent minor-league baseball team on Sunday and, reportedly, become the first woman to manage a men’s pro baseball team.

Finch, a pitcher, retired from softball in 2010, two years after her sport’s Olympic farewell in Beijing, where she and the U.S. took silver behind Japan.

Finch has been an advocate for softball’s return to the Olympics, which could happen in Tokyo 2020.

The International Olympic Committee is expected to decide in August if baseball and softball, among four other sports, will be added for the Tokyo Games.

Finch, who is married to former MLB pitcher Casey Daigle, is also known for having struck out Albert Pujols.

MORE: Jennie Finch, Lisa Fernandez weigh in on Mo’ne Davis

Looking fwd to guest managing the Bridgeport Bluefish this Sunday! ⚾️ #Baseball #BridgeportBluefish

A photo posted by Jennie Finch (@jfinch27) on