Zippo Lighter

Update: Zippo takes Olympic flame image off Facebook page

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Zippo may have started a fire in more ways than one.

The lighter company with the trademarked lifetime guarantee, “It works or we fix it free,” appeared to come to the rescue of the unofficial start of the Olympic torch relay when the flame blew out Sunday.

An officer at the Kremlin relit the flame with a lighter (video here).

From the video, it was inconclusive which brand the lighter was, but the Bradford, Pa., company took credit on Facebook.

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However, Zippo may have breached a law, according to R-Sport.

An official manning the route rekindled the flame with what appeared to be a Zippo cigarette lighter, breaching rules that state only Olympic lanterns brought from Greece may provide backup.

The Pennsylvania-based Zippo company took full advantage Tuesday, however, posting a screen grab of the moment on itsFacebook page Tuesday with the hashtag #ZippoSavesOlympics. The post has gone viral in next year’s host nation with more than 2,400 “likes.”

But the move could be in breach of Russian law banning Olympic symbols from being used in advertising without official approval.

The Sochi 2014 organizing committee is aware of the ad and “is working on this,” its head Dmitry Chernyshenko said on Twitter.

UPDATE: Russian officials contacted Zippo, and the company took the photo and hashtag off its Facebook page. However, it updated its status with this:

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“It was a little bit of whimsy on our part,” David Warfel, Zippo’s global marketing director told RIA Novosti. “We never intended it to be a promotion or marketing event.”

Russian officials “are concerned, and I understand that they don’t want anybody to believe or want us to in any way imply that we do have some kind of business relationship with them, which we don’t,” Warfel said.

Chernyshenko’s tweet came from his Russian account (he also has an English account).

The Olympic flame has since been extinguished a second, third and fourth time in the last two days.

Sochi Olympic torch relay: by the numbers

U.S. Olympic Committee to hire infectious disease specialists for Zika

Christ the Redeemer
AP
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The U.S. Olympic Committee will hire two infectious disease specialists to advise potential Olympians who are worried about the Zika outbreak in Brazil.

USOC CEO Scott Blackmun sent a letter Wednesday to all possible Olympians, acknowledging the growing worries over the virus.

“I know that the Zika virus outbreak in Brazil is of concern to many of you,” Blackmun wrote. “I want to emphasize that it is to us, as well, and that your well-being in Rio this summer is our highest priority.”

The letter goes on to spell out much of the information that’s already been relayed by the World Health Organization and the U.S. Centers for Disease Control. The virus is spread by mosquitoes. About 20 percent of those infected display mild symptoms, including body aches and rash. But pregnant women and those considering getting pregnant have greater reason for concern because the virus can cause microcephaly, a birth defect marked by an abnormally small head.

In an interview with Sports Illustrated earlier this week, U.S. soccer goalkeeper Hope Solo said if the Olympics were being held now, she wouldn’t go.

Blackmun told The Associated Press that Solo’s comments “made us realize we need to provide concise and accurate info for our athletes.”

At least one of the two infectious disease specialists will be a woman, Blackmun said.

In addition to those two hires, the USOC will post updates to its website at USOC.org/RioTravelUpdates.

The USOC’s decision to hire the specialists was first reported by USA Today.

The letter, addressed to prospective members of the 2016 U.S. Olympic and Paralympic delegation, says “no matter how much we prepare … there will always be risk associated with international competition. Each country, each venue and each discipline will present different risks and require different mitigation strategies.”

Blackmun said the USOC is monitoring the frequent updates regarding Zika. The letter makes note that “rapid testing to determine if an individual is infected is expected in the near future.”

“First and foremost, we want to make sure our athletes have accurate information because they’re concerned,” Blackmun said. “Based on what we know now, the primary threat is to unborn children.”

MORE: Zika won’t stop Olympics; only war has done that, historian says

Alex Morgan scores 12 seconds into U.S. Olympic qualifying romp (video)

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Alex Morgan wasted no time igniting the U.S. women’s soccer team’s Olympic qualifying campaign.

The striker scored the first of her two goals 12 seconds into the Americans’ CONCACAF Olympic qualifying tournament-opening 5-0 rout of Costa Rica on Wednesday in Frisco, Texas.

It’s believed to be the fastest goal in U.S. Soccer history, according to U.S. Soccer.

“I think we shocked Costa Rica’s confidence a little bit,” Morgan said on NBC Sports Live Extra. “We’ve been working on that play, so I’m glad that we executed it perfectly.”

Crystal DunnCarli Lloyd and Christen Press also scored for the Americans, who are ranked No. 1 in the world. Costa Rica is ranked No. 34.

“Overall, we brought the fight,” Lloyd said on Live Extra. “We’ve got to put this one to bed and move on.”

The first three goals came in the first 15 minutes.

GOAL VIDEOS: Dunn | LloydMorgan’s second | Press

The U.S. is in one of two CONCACAF Olympic qualifying tournament groups with Costa Rica, Mexico (ranked No. 26) and Puerto Rico (No. 108).

It plays Mexico next on Saturday at 4 p.m. ET on NBC Sports Live Extra. Mexico crushed Puerto Rico 6-0 earlier Wednesday.

The top two nations per group will advance to the tournament semifinals, and the Feb. 19 semifinal winners advance to the Rio Games in August.

The U.S. is heavily favored to qualify for Rio, where it would go for its fourth straight Olympic title. The next-best North American team is ranked No. 11 (Canada, which is in the opposite CONCACAF Olympic qualifying tournament group).

If the U.S. and Canada win their respective groups, they would not have to play each other to qualify for the Olympics.

The U.S. roster for Olympic qualifying includes 13 of the 23 players from the World Cup, led by Olympic champions Morgan, Lloyd and Hope Solo, who blanked Costa Rica on Wednesday.

All 15 matches of the CONCACAF Olympic qualifying tournament will be streamed live on NBC Sports Live Extra.

MORE: No Olympics for Messi, but another Argentine star striker possible

2016 CONCACAF Women’s Olympic Qualifying Championship Schedule

Frisco, Texas – Toyota Stadium
Houston, Texas – BBVA Compass Stadium
Times U.S. Central (U.S. Eastern in parentheses)

FIRST ROUND
Group A: USA, Puerto Rico, Mexico, Costa Rica
Group B: Canada, Guatemala, Trinidad & Tobago, Guyana

Wednesday, Feb. 10 (Frisco)
Mexico 6, Puerto Rico 0                                 5 p.m. (6 p.m.)
USA 5, Costa Rica 0                                    7:30 p.m. (8:30 p.m.)

Thursday, Feb. 11 (Houston)
Guatemala vs. Trinidad & Tobago                  5 p.m. (6 p.m.)
Canada vs. Guyana                                           7:30 p.m. (8:30 p.m.)

Saturday, Feb. 13 (Frisco)
Costa Rica vs. Puerto Rico                              12:30 p.m. (1:30 p.m.)
USA vs. Mexico                                                 3 p.m. (4 p.m.) NBCSN at 9:30 p.m. ET

Sunday, Feb. 14 (Houston)
Guyana vs. Guatemala                                     12:30 p.m. (1:30 p.m.)
Trinidad vs. Canada                                          3 p.m. (4 p.m.)

Monday, Feb. 15 (Frisco)
Mexico vs. Costa Rica                                       5 p.m. (6 p.m.)
USA vs. Puerto Rico                                          7:30 p.m. (8:30 p.m.) LIVE on NBCSN

Tuesday, Feb. 16 (Houston)
Trinidad & Tobago vs. Guyana                         5 p.m. (6 p.m.)
Canada vs. Guatemala                                      7:30 p.m. (8:30 p.m.)

SEMIFINALS

Friday, Feb. 19 (Houston)
Group B winner vs. Group A runner-up          4:30 p.m. (5:30 p.m.) ***
Group A winner vs. Group B runner-up          7:30 p.m. (8:30 p.m.) ***

FINAL

Sunday, Feb. 21 (Houston)
Semifinal winners                                            4 p.m. (5 p.m.) NBCSN at 11 p.m.

***USA’s semifinal, should the USA advance, will air LIVE on NBCSN