Sochi 2014

NBCUniversal celebrates 100-day countdown to Sochi Olympics with increased promotion (videos)

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NBC Olympics and the networks for NBCUniversal will increase Sochi Olympic programming to coincide with the 100-day countdown to the Winter Games on Oct. 29.

A new phase of multi-platform marketing will be highlighted by a 20-channel promotional Roadblock in the 8 p.m. ET/PT hour on Oct. 29. In addition, NBC Sports Group and the networks of NBCU will participate at the kickoff of the USOC’s Road to Sochi Tour in New York City’s Times Square earlier in the day.

“The 100-day mark is the moment when our considerable Olympic campaign kicks into another gear,” said John Miller, CMO, NBC Sports Group. “For Sochi, we will use the full force of America’s largest media company to market the biggest Winter Olympics ever, being hosted by the biggest country in the world. As a Symphony priority, it’s invaluable to have so many parts of the company — 20 channels, 65 websites and the full strength of Comcast — playing together with singular focus to make our campaign come to life and make the Sochi Olympics a massive television event.”

Coverage of the Olympic Winter Games will begin one night before the Opening Ceremony with the start of competition in Sochi — men’s and women’s snowboard slopestyle, women’s moguls and team figure skating.

Here are more highlights of NBCUniversal’s promotional plans from Oct. 29 leading up to the Olympics:

  • The NBC Peacock “bug” with the Olympic rings will appear on NBC and other NBCU networks, including NBCSN, with more frequency.
  • Locally, NBCUniversal will work with its family of over 230 local broadcast affiliates to air locally-focused spots leading up to the 2014 Sochi Winter Olympics, as well as air local news coverage and specific promos about local Olympic athletes and events in their regions.
  • NBCUniversal will air spots that aim to help demonstrate the breadth of digital streaming coverage for the upcoming Sochi Games, and how customers of MVPDs and other distributors of NBCUniversal’s Olympic networks can access that content both in and out of the home on multiple platforms.
  • Comcast, NBCUniversal’s parent company, will use its wide breadth of digital and cable access to reach its customers in over 22 million homes to distribute Olympic-related promotional materials, as well as direct mailings, video guides and video-on demand features all related to NBC’s coverage of the Games.
  • In the final three and a half weeks leading up to the 2014 Sochi Winter Olympics, NBCUniversal will prioritize its Olympic promotional ads across its 18 cable channels. NBCUniversal will air spots to push audiences to the first primetime broadcast on Feb. 6 and the Opening Ceremony on Feb. 7.
  • Leading up to the Games, Olympic promotion will be featured in 14 different out-of-home networks across 18 different outlets, increasing viewer reach by 50% versus the out-of-market delivery for the 2012 London Summer Games. Shoppers and commuters will begin seeing NBC Olympic promotional spots via out-of-home marketing, which will be featured in national retail stores, including Costco and Walmart, in-dining networks, New York City taxi cabs, and PATH trains.

The push toward 100 days out began last weekend with the debut of four Olympic spots narrated by “Revolution” and “Breaking Bad” star Giancarlo Esposito.

“I’m a longtime athlete and have never been a professional and never played sports in school,” Esposito said. “So when I was a young boy the highlight of my life was to watch the summer Olympics, and you had to wait those four years … and then to see the winter Olympics, it was one of the biggest highlights of my life because I always wanted to be able to compete that way.”

You can view the four spots below:

Care

“What I love about the Olympics is that they’re people who are the common man and woman, everyday people who have the opportunity and the chance to prove to themselves that there is something inside them, a dream that can be fulfilled, and to me the Olympics for America is everything,” Esposito said. “I’m a big runner, a big cyclist and in the things that I do, I hear the Olympics music year round in my head … when I’m running in the park around Ladybird Lake here in Austin, Texas. ”

Trade

“I became a skier from watching television and watching skiers, and Lindsey Vonn has become one of my favorites as has been Bode Miller,” Esposito said. “Some of what Bode Miller is — a skier who I can relate to because he was never perfect — he was unorthodox and he could hit a gate and would be on … go from one leg to the other. There was never any opportunity for him to win that race a few years ago (2010 Olympics super combined), but the physical ability that he had not to crash and to get down that course, to me was everything, so even in his failure I was inspired.”

The Same

“To meet guys like Franz Klammer, the winningest skier in all of history, who you just don’t know how he could get his body to move that way and a guy who is just so lovely,” Esposito said.

Dream

“I just can’t wait to watch and be inspired again,” Esposito said.

U.S. Olympic Trials broadcast schedule

Gymnastics doctor’s lawyers want trial moved, cite media coverage

AP
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LANSING, Mich. (AP) — Attorneys for a former Michigan State and USA Gymnastics doctor accused of molesting dozens of athletes are pushing to have his trial moved out of the Lansing area.

The Lansing State Journal reports that attorneys representing Larry Nassar filed a change-of-venue request because of what they called “inflammatory and sustained media coverage” that they say has made it difficult for Nassar to get a fair trial in the area.

The media attention grew more intense this week when 21-year-old 2012 Olympic gold medal gymnast McKayla Maroney wrote on Twitter that Nassar started assaulting her when she was 13.

Nassar has pleaded not guilty to nearly two dozen charges in Michigan. He has pleaded guilty to three child pornography charges in an unrelated case but has not been sentenced.

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MORE: Aly Raisman speaks out about USA Gymnastics scndal

Nathan Chen holds off Yuzuru Hanyu to win first Grand Prix

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U.S. champion Nathan Chen opened the Grand Prix season by beating Olympic gold-medal favorite Yuzuru Hanyu.

Chen, 18, held off Hanyu at Rostelecom Cup in Moscow, totaling 293.79 points to win by 3.02 over the Japanese megastar.

Russian Yevgenia Medvedeva easily won the women’s title despite a rare fall in her free skate. Medvedeva is undefeated since 2015 Rostelecom Cup.

Full scores are here.

Chen landed four quadruple jumps in a strong but imperfect free skate for his first Grand Prix title in his second senior international season.

“I got a little tired halfway through the program and started faltering a little bit on the second quad toe – that was a big mistake,” Chen said, according to the International Skating Union .”I can’t let things like that happen in the future. But this is my first Grand Prix win, and I’m very happy with that.”

Hanyu outscored Chen in the free skate, but the American benefited from his 5.69-point lead from Friday’s short program.

Hanyu, the reigning Olympic and world champion, has never won his opening Grand Prix start in eight tries.

He did three quadruple jumps in Saturday’s free skate rather than the planned five, but did not fall as he did in the short program.

Chen has now outscored Hanyu in three of their last four head-to-head events dating to February. Hanyu got the better of Chen at the most important event — winning the world championships, where the American was sixth.

Also Saturday, two-time world medalists Maia Shibutani and Alex Shibutani won the ice dance with 189.24 points, sweeping both the short and free programs.

The siblings and U.S. champions have now won four straight Grand Prix titles (not counting the Grand Prix Final).

They won by 4.5 points over Russians Yekaterina Bobrova and Dmitry Soloviyev.

The world’s top two couples were not in the field — Canadians Tessa Virtue and Scott Moir and France’s Gabriella Papadakis and Guillaume Cizeron.

Russia swept the pairs podium, led by world bronze medalists Yevgenia Tarasova and Vladimir Morozov.

The top pairs teams from the rest of the world — including world champions Sui Wenjing and Han Cong — were not in the field.

The Rostelecom Cup women’s free skate is later Saturday.

The Grand Prix season continues next weekend with Skate Canada, headlined by three-time U.S. champion Ashley Wagner and three-time world champion Patrick Chan.

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MORE: Figure skating season broadcast schedule

Rostelecom Cup
Men
1. Nathan Chen (USA) — 293.79
2. Yuzuru Hanyu (JPN) — 290.77
3. Mikhail Kolyada (RUS) — 271.06
11. Grant Hochstein (USA) — 206.09

Women
1. Yevgenia Medvedeva (RUS) — 231.21
2. Carolina Kostner (ITA) — 215.98
3. Wakaba Higuchi (JPN) — 207.17
6. Mariah Bell (USA) — 188.56
9. Mirai Nagasu (USA) — 178.25

Ice Dance
1. Maia Shibutani/Alex Shibutani (USA) — 189.24
2. Yekaterina Bobrova/Dmitry Soloviyev (RUS) — 184.74
3. Alexandra Stepanova/Ivan Bukin (RUS) — 179.35
7. Rachel Parsons/Michael Parsons (USA) — 148.75

Pairs
1. Yevgenia Tarasova/Vladimir Morozov (RUS) — 224.25
2. Ksenia Stolbova/Fedor Klimov (RUS) — 204.43
3. Kristina Astakhova/Aleksey Rogonov (RUS) — 199.11
7. Marissa Castelli/Mervin Tran (USA) — 170.53