Sochi 2014

NBCUniversal celebrates 100-day countdown to Sochi Olympics with increased promotion (videos)

Leave a comment

NBC Olympics and the networks for NBCUniversal will increase Sochi Olympic programming to coincide with the 100-day countdown to the Winter Games on Oct. 29.

A new phase of multi-platform marketing will be highlighted by a 20-channel promotional Roadblock in the 8 p.m. ET/PT hour on Oct. 29. In addition, NBC Sports Group and the networks of NBCU will participate at the kickoff of the USOC’s Road to Sochi Tour in New York City’s Times Square earlier in the day.

“The 100-day mark is the moment when our considerable Olympic campaign kicks into another gear,” said John Miller, CMO, NBC Sports Group. “For Sochi, we will use the full force of America’s largest media company to market the biggest Winter Olympics ever, being hosted by the biggest country in the world. As a Symphony priority, it’s invaluable to have so many parts of the company — 20 channels, 65 websites and the full strength of Comcast — playing together with singular focus to make our campaign come to life and make the Sochi Olympics a massive television event.”

Coverage of the Olympic Winter Games will begin one night before the Opening Ceremony with the start of competition in Sochi — men’s and women’s snowboard slopestyle, women’s moguls and team figure skating.

Here are more highlights of NBCUniversal’s promotional plans from Oct. 29 leading up to the Olympics:

  • The NBC Peacock “bug” with the Olympic rings will appear on NBC and other NBCU networks, including NBCSN, with more frequency.
  • Locally, NBCUniversal will work with its family of over 230 local broadcast affiliates to air locally-focused spots leading up to the 2014 Sochi Winter Olympics, as well as air local news coverage and specific promos about local Olympic athletes and events in their regions.
  • NBCUniversal will air spots that aim to help demonstrate the breadth of digital streaming coverage for the upcoming Sochi Games, and how customers of MVPDs and other distributors of NBCUniversal’s Olympic networks can access that content both in and out of the home on multiple platforms.
  • Comcast, NBCUniversal’s parent company, will use its wide breadth of digital and cable access to reach its customers in over 22 million homes to distribute Olympic-related promotional materials, as well as direct mailings, video guides and video-on demand features all related to NBC’s coverage of the Games.
  • In the final three and a half weeks leading up to the 2014 Sochi Winter Olympics, NBCUniversal will prioritize its Olympic promotional ads across its 18 cable channels. NBCUniversal will air spots to push audiences to the first primetime broadcast on Feb. 6 and the Opening Ceremony on Feb. 7.
  • Leading up to the Games, Olympic promotion will be featured in 14 different out-of-home networks across 18 different outlets, increasing viewer reach by 50% versus the out-of-market delivery for the 2012 London Summer Games. Shoppers and commuters will begin seeing NBC Olympic promotional spots via out-of-home marketing, which will be featured in national retail stores, including Costco and Walmart, in-dining networks, New York City taxi cabs, and PATH trains.

The push toward 100 days out began last weekend with the debut of four Olympic spots narrated by “Revolution” and “Breaking Bad” star Giancarlo Esposito.

“I’m a longtime athlete and have never been a professional and never played sports in school,” Esposito said. “So when I was a young boy the highlight of my life was to watch the summer Olympics, and you had to wait those four years … and then to see the winter Olympics, it was one of the biggest highlights of my life because I always wanted to be able to compete that way.”

You can view the four spots below:

Care

“What I love about the Olympics is that they’re people who are the common man and woman, everyday people who have the opportunity and the chance to prove to themselves that there is something inside them, a dream that can be fulfilled, and to me the Olympics for America is everything,” Esposito said. “I’m a big runner, a big cyclist and in the things that I do, I hear the Olympics music year round in my head … when I’m running in the park around Ladybird Lake here in Austin, Texas. ”

Trade

“I became a skier from watching television and watching skiers, and Lindsey Vonn has become one of my favorites as has been Bode Miller,” Esposito said. “Some of what Bode Miller is — a skier who I can relate to because he was never perfect — he was unorthodox and he could hit a gate and would be on … go from one leg to the other. There was never any opportunity for him to win that race a few years ago (2010 Olympics super combined), but the physical ability that he had not to crash and to get down that course, to me was everything, so even in his failure I was inspired.”

The Same

“To meet guys like Franz Klammer, the winningest skier in all of history, who you just don’t know how he could get his body to move that way and a guy who is just so lovely,” Esposito said.

Dream

“I just can’t wait to watch and be inspired again,” Esposito said.

U.S. Olympic Trials broadcast schedule

Eliud Kipchoge wins London Marathon; no world record (video)

Leave a comment

Eliud Kipchoge won his eighth straight marathon (ninth if you count Nike’s sub-two attempt), but missed the world record at a steamy London Marathon by more than one minute on Sunday.

The Kenyan Olympic champion clocked 2:04:17, pulling away from Ethiopian Tola Kitata by 32 seconds. Mo Farah, the four-time Olympic track champ in his second marathon, finished third in 2:06:21.

Kipchoge and Kitata fell off Dennis Kimetto‘s world-record pace around the 20th mile. Kimetto ran 2:02:57 at the 2014 Berlin Marathon.

Full results are here.

The temperature eclipsed 70 degrees Farenheit during the race, making it one of the hottest London Marathons ever. Perhaps considering that, Kipchoge said he ran “a beautiful race” for his third London title in four years.

“The conditions, I can’t complain, because all of us were running in the same arena,” he told media in London. “No regrets at all.”

Farah was satisfied, too, achieving his primary goal of breaking the 33-year-old British record held by Steve Jones.

“If you looked at the field before the start of that race, you would never have put me third place,” said Farah, who ran nearly two minutes faster than his marathon debut in London in 2014. “You would put ahead of me so many other guys.”

No world record in the women’s race, either. Kenyan Vivian Cheruiyot won in 2:18:31, passing pre-race favorite Mary Keitany in the 23rd mile. Cheruiyot won by 1 minute, 42 seconds over countrywoman Brigid Kosgei. Keitany slowed to fifth in 2:24:27.

Cheruiyot, a 34-year-old mom, made her marathon debut in London last year, finishing fourth. Before that, Cheruiyot earned four Olympic medals on the track, plus four world titles combined in the 5000m and 10,000m.

Paula Radcliffe‘s world record with male pacers — 2:15:25 from 2003 — was a target for Keitany. Last year, Keitany broke Radcliffe’s world record without male pacers by 41 seconds, winning her third London title in 2:17:01.

The other leading contender Sunday, Ethiopian Tirunesh Dibaba, stopped in the 20th mile.

OlympicTalk is on Apple News. Favorite us!

MORE: Shalane Flanagan looks to future after last Boston Marathon

2018 London Marathon results

Leave a comment

Top finishers from the 38th London Marathon (full searchable results here) …

Men’s Elite
1. Eliud Kipchoge (KEN) 2:04:17
2. Tola Kitata (ETH) 2:04:49
3. Mo Farah (GBR) 2:06:21
4. Abel Kirui (KEN) 2:07:07
5. Bedan Karoki (KEN) 2:08:34
6. Kenenisa Bekele (ETH) 2:08:53
7. Lawrence Cherono (KEN) 2:09:25
8. Daniel Wanjiru (KEN) 2:10:35
9. Amanuel Mesel (ERI) 2:11:52
10. Yohanes Gebregergish (ER) 2:12:09
17. Guye Adola (ETH) 2:32:35

Women’s Elite
1. Vivian Cheruiyot (KEN) 2:18:31
2. Brigid Kosgei (KEN) 2:20:13
3. Tadelech Bekele (ETH) 2:21:40
4. Gladys Cherono (KEN) 2:24:10
5. Mary Keitany (KEN) 2:24:27
6. Rose Chelimo (BRN) 2:26:03
7. Mare Dibaba (ETH) 2:27:45
8. Lily Partridge (GBR) 2:29:24
9. Tracy Barlow (GBR) 2:32:09
10. Stephanie Bruce (USA) 2:32:28
DNF. Tirunesh Dibaba (ETH)

Men’s Wheelchair
1. David Weir (GBR) 1:31:15
2. Marcel Hug (SUI) 1:31:15
3. Daniel Romanchuk (USA) 1:31:16
4. Josh George (USA) 1:31:24
5. Kurt Fearnley (AUS) 1:31:24

Women’s Wheelchair
1. Madison de Rozario (AUS) 1:42:58
2. Tatyana McFadden (USA) 1:42:58
3. Susannah Scaroni (USA) 1:43:00
4. Manuela Schar (SUI) 1:43:01
5. Amanda McGrory (USA) 1:43:04

OlympicTalk is on Apple News. Favorite us!

MORE: Shalane Flanagan looks to future after last Boston Marathon