Sochi 2014

NBCUniversal celebrates 100-day countdown to Sochi Olympics with increased promotion (videos)

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NBC Olympics and the networks for NBCUniversal will increase Sochi Olympic programming to coincide with the 100-day countdown to the Winter Games on Oct. 29.

A new phase of multi-platform marketing will be highlighted by a 20-channel promotional Roadblock in the 8 p.m. ET/PT hour on Oct. 29. In addition, NBC Sports Group and the networks of NBCU will participate at the kickoff of the USOC’s Road to Sochi Tour in New York City’s Times Square earlier in the day.

“The 100-day mark is the moment when our considerable Olympic campaign kicks into another gear,” said John Miller, CMO, NBC Sports Group. “For Sochi, we will use the full force of America’s largest media company to market the biggest Winter Olympics ever, being hosted by the biggest country in the world. As a Symphony priority, it’s invaluable to have so many parts of the company — 20 channels, 65 websites and the full strength of Comcast — playing together with singular focus to make our campaign come to life and make the Sochi Olympics a massive television event.”

Coverage of the Olympic Winter Games will begin one night before the Opening Ceremony with the start of competition in Sochi — men’s and women’s snowboard slopestyle, women’s moguls and team figure skating.

Here are more highlights of NBCUniversal’s promotional plans from Oct. 29 leading up to the Olympics:

  • The NBC Peacock “bug” with the Olympic rings will appear on NBC and other NBCU networks, including NBCSN, with more frequency.
  • Locally, NBCUniversal will work with its family of over 230 local broadcast affiliates to air locally-focused spots leading up to the 2014 Sochi Winter Olympics, as well as air local news coverage and specific promos about local Olympic athletes and events in their regions.
  • NBCUniversal will air spots that aim to help demonstrate the breadth of digital streaming coverage for the upcoming Sochi Games, and how customers of MVPDs and other distributors of NBCUniversal’s Olympic networks can access that content both in and out of the home on multiple platforms.
  • Comcast, NBCUniversal’s parent company, will use its wide breadth of digital and cable access to reach its customers in over 22 million homes to distribute Olympic-related promotional materials, as well as direct mailings, video guides and video-on demand features all related to NBC’s coverage of the Games.
  • In the final three and a half weeks leading up to the 2014 Sochi Winter Olympics, NBCUniversal will prioritize its Olympic promotional ads across its 18 cable channels. NBCUniversal will air spots to push audiences to the first primetime broadcast on Feb. 6 and the Opening Ceremony on Feb. 7.
  • Leading up to the Games, Olympic promotion will be featured in 14 different out-of-home networks across 18 different outlets, increasing viewer reach by 50% versus the out-of-market delivery for the 2012 London Summer Games. Shoppers and commuters will begin seeing NBC Olympic promotional spots via out-of-home marketing, which will be featured in national retail stores, including Costco and Walmart, in-dining networks, New York City taxi cabs, and PATH trains.

The push toward 100 days out began last weekend with the debut of four Olympic spots narrated by “Revolution” and “Breaking Bad” star Giancarlo Esposito.

“I’m a longtime athlete and have never been a professional and never played sports in school,” Esposito said. “So when I was a young boy the highlight of my life was to watch the summer Olympics, and you had to wait those four years … and then to see the winter Olympics, it was one of the biggest highlights of my life because I always wanted to be able to compete that way.”

You can view the four spots below:

Care

“What I love about the Olympics is that they’re people who are the common man and woman, everyday people who have the opportunity and the chance to prove to themselves that there is something inside them, a dream that can be fulfilled, and to me the Olympics for America is everything,” Esposito said. “I’m a big runner, a big cyclist and in the things that I do, I hear the Olympics music year round in my head … when I’m running in the park around Ladybird Lake here in Austin, Texas. ”

Trade

“I became a skier from watching television and watching skiers, and Lindsey Vonn has become one of my favorites as has been Bode Miller,” Esposito said. “Some of what Bode Miller is — a skier who I can relate to because he was never perfect — he was unorthodox and he could hit a gate and would be on … go from one leg to the other. There was never any opportunity for him to win that race a few years ago (2010 Olympics super combined), but the physical ability that he had not to crash and to get down that course, to me was everything, so even in his failure I was inspired.”

The Same

“To meet guys like Franz Klammer, the winningest skier in all of history, who you just don’t know how he could get his body to move that way and a guy who is just so lovely,” Esposito said.

Dream

“I just can’t wait to watch and be inspired again,” Esposito said.

U.S. Olympic Trials broadcast schedule

Simone Biles becomes honorary Houston Texans cheerleader

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The NFL’s Houston Texans may not be having the greatest season on the football field, but that hasn’t stopped one famous diehard fan from cheering them on.

On Sunday, Simone Biles took her fandom to the next level by debuting as an honorary Texans cheerleader before the team’s home game against the San Francisco 49ers.

game day feels ❤️ so excited to dance at the Houston Texans Game!

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officially ready for game day now that I got my legendary red boots 🏈

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As an added bonus, she also found time to take a few photos with NBA legend Hakeem Olajuwon, a 7-foot center who once starred for the Houston Rockets.

This isn’t the first time that the Olympic gold medalist has teamed up with her hometown Texans. In 2016, Biles had the honor of announcing one of the team’s draft picks, and in 2015, she made this memorable entrance onto the field after a pre-game introduction.

Julia Marino, Jamie Anderson close in on Olympic snowboard team spots after second U.S. qualifier

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Julia Marino is within striking distance of qualifying for her first Olympic team. Sochi gold medalist Jamie Anderson is even closer.

Marino, who won four X Games medals in slopestyle and big air competitions last season, unleashed a frontside 720 and her signature cab double underflip to take second place in big air at the U.S. Grand Prix at Copper Mountain, the second of five qualifying events for the U.S. snowboard slopestyle and big air team.

Anderson, who received high marks for her cab 900 but lower scores for her frontside 720, finished off the podium in fourth. Because she and Marino were the only Americans to reach the final at Copper though, Anderson still received a valuable haul of Olympic selection points and maintains the lead in the overall rankings.

Although Marino’s cab double underflip received the highest score of the competition, riders in big air are scored on their two best tricks. That enabled Japan’s Reira Iwabuchi to take the win with a pair of solid jumps that included a backside 1080. Silje Norendal of Norway finished on the podium in third behind Iwabuchi and Marino.

In order to be named to the U.S. Olympic slopestyle and big air snowboarding team, riders must have a minimum of one podium finish at the selection events. If more than three riders attain podium finishes, then the tiebreaker will come down each rider’s two best results.

Marino and Anderson have both fulfilled the minimum criteria for automatic selection. Either of them could clinch spots on the Olympic team for both slopestyle and big air by finishing as the top U.S. rider at any of the remaining selection events. The next event will be a slopestyle contest next week in Breckenridge, Colo.

Meanwhile, the men’s big air competition had the potential to shake up the U.S. Olympic rankings, as none of the podium finishers from the first selection event reached the final at Copper.

After a disappointing result in that first qualifier, which was held at Mammoth Mountain last winter, Chris Corning bounced back to finish as the top American in this contest and second place overall. He landed a frontside 1440 and a massive backside triple cork 1440 on his two jumps, putting his own stylish twist on both tricks with melon grabs.

Corning, the 2015/16 World Cup champion in slopestyle, has emerged as perhaps the U.S. team’s top hope for an Olympic medal this year in both men’s slopestyle and big air, events typically dominated by riders from Canada and Norway. Now that he has his first selection event podium under his belt, he can clinch a spot on the Olympic team by finishing as the top American at any of the remaining contests.

Also earning a podium result with a third-place finish was 19-year-old Chandler Hunt, who has suddenly added his name to the U.S. Olympic discussion.

The victory in men’s big air went to Norway’s Mons Roisland, who stomped a switch backside 1620 and a frontside 1440 tail grab on his jumps.

Three more selection events for the slopestyle and big air team still remain, and all three will be slopestyle events. Dew Tour will host a selection event next week in Breckenridge, then there will be a break until Olympic qualifying resumes in January with competitions at Aspen and Mammoth.

U.S. Grand Prix at Copper Mountain Results

Men’s Snowboard Big Air
1. Mons Roisland (NOR), 182.75
2. Chris Corning (USA), 177.25
3. Chandler Hunt (USA), 159.00
4. Ryan Stassel (USA), 154.50
5. Max Parrot (CAN), 121.50

Women’s Snowboard Big Air
1. Reira Iwabuchi (JPN), 169.25
2. Julia Marino (USA), 160.25
3. Silje Norendal (NOR), 156.75
4. Jamie Anderson (USA), 151.50
5. Sina Candrian (SUI), 135.50

U.S. Olympic Qualifying Standings

Men’s Snowboard Slopestyle/Big Air
1. Red Gerard, 1400*
2. Chris Corning, 1200*
3. Chandler Hunt, 1160*
4. Kyle Mack, 1000*
5. Judd Henkes, 1000

Women’s Snowboard Slopestyle/Big Air
1. Jamie Anderson, 1800*
2. Julia Marino, 1600*
3. Hailey Langland, 1300*
4. Jessika Jenson, 1050
5. Nora Healey, 950

*Has automatic qualifying minimum of one top-three result.