Sochi 2014

NBCUniversal celebrates 100-day countdown to Sochi Olympics with increased promotion (videos)

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NBC Olympics and the networks for NBCUniversal will increase Sochi Olympic programming to coincide with the 100-day countdown to the Winter Games on Oct. 29.

A new phase of multi-platform marketing will be highlighted by a 20-channel promotional Roadblock in the 8 p.m. ET/PT hour on Oct. 29. In addition, NBC Sports Group and the networks of NBCU will participate at the kickoff of the USOC’s Road to Sochi Tour in New York City’s Times Square earlier in the day.

“The 100-day mark is the moment when our considerable Olympic campaign kicks into another gear,” said John Miller, CMO, NBC Sports Group. “For Sochi, we will use the full force of America’s largest media company to market the biggest Winter Olympics ever, being hosted by the biggest country in the world. As a Symphony priority, it’s invaluable to have so many parts of the company — 20 channels, 65 websites and the full strength of Comcast — playing together with singular focus to make our campaign come to life and make the Sochi Olympics a massive television event.”

Coverage of the Olympic Winter Games will begin one night before the Opening Ceremony with the start of competition in Sochi — men’s and women’s snowboard slopestyle, women’s moguls and team figure skating.

Here are more highlights of NBCUniversal’s promotional plans from Oct. 29 leading up to the Olympics:

  • The NBC Peacock “bug” with the Olympic rings will appear on NBC and other NBCU networks, including NBCSN, with more frequency.
  • Locally, NBCUniversal will work with its family of over 230 local broadcast affiliates to air locally-focused spots leading up to the 2014 Sochi Winter Olympics, as well as air local news coverage and specific promos about local Olympic athletes and events in their regions.
  • NBCUniversal will air spots that aim to help demonstrate the breadth of digital streaming coverage for the upcoming Sochi Games, and how customers of MVPDs and other distributors of NBCUniversal’s Olympic networks can access that content both in and out of the home on multiple platforms.
  • Comcast, NBCUniversal’s parent company, will use its wide breadth of digital and cable access to reach its customers in over 22 million homes to distribute Olympic-related promotional materials, as well as direct mailings, video guides and video-on demand features all related to NBC’s coverage of the Games.
  • In the final three and a half weeks leading up to the 2014 Sochi Winter Olympics, NBCUniversal will prioritize its Olympic promotional ads across its 18 cable channels. NBCUniversal will air spots to push audiences to the first primetime broadcast on Feb. 6 and the Opening Ceremony on Feb. 7.
  • Leading up to the Games, Olympic promotion will be featured in 14 different out-of-home networks across 18 different outlets, increasing viewer reach by 50% versus the out-of-market delivery for the 2012 London Summer Games. Shoppers and commuters will begin seeing NBC Olympic promotional spots via out-of-home marketing, which will be featured in national retail stores, including Costco and Walmart, in-dining networks, New York City taxi cabs, and PATH trains.

The push toward 100 days out began last weekend with the debut of four Olympic spots narrated by “Revolution” and “Breaking Bad” star Giancarlo Esposito.

“I’m a longtime athlete and have never been a professional and never played sports in school,” Esposito said. “So when I was a young boy the highlight of my life was to watch the summer Olympics, and you had to wait those four years … and then to see the winter Olympics, it was one of the biggest highlights of my life because I always wanted to be able to compete that way.”

You can view the four spots below:


“What I love about the Olympics is that they’re people who are the common man and woman, everyday people who have the opportunity and the chance to prove to themselves that there is something inside them, a dream that can be fulfilled, and to me the Olympics for America is everything,” Esposito said. “I’m a big runner, a big cyclist and in the things that I do, I hear the Olympics music year round in my head … when I’m running in the park around Ladybird Lake here in Austin, Texas. ”


“I became a skier from watching television and watching skiers, and Lindsey Vonn has become one of my favorites as has been Bode Miller,” Esposito said. “Some of what Bode Miller is — a skier who I can relate to because he was never perfect — he was unorthodox and he could hit a gate and would be on … go from one leg to the other. There was never any opportunity for him to win that race a few years ago (2010 Olympics super combined), but the physical ability that he had not to crash and to get down that course, to me was everything, so even in his failure I was inspired.”

The Same

“To meet guys like Franz Klammer, the winningest skier in all of history, who you just don’t know how he could get his body to move that way and a guy who is just so lovely,” Esposito said.


“I just can’t wait to watch and be inspired again,” Esposito said.

U.S. Olympic Trials broadcast schedule

Michael Phelps, Nicole Johnson secretly married in June

OMAHA, NE - JULY 01:  Michael Phelps (L) of the United States celebrates with his fiance Nicole Johnson (R) and their son Boomer (C) after finishing first in the final heat for the Men's 200 Meter Individual Medley during Day Six of the 2016 U.S. Olympic Team Swimming Trials at CenturyLink Center on July 1, 2016 in Omaha, Nebraska.  (Photo by Tom Pennington/Getty Images)
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PARADISE VALLEY, Ariz. (AP) — Michael Phelps can add getting married to his long list of accomplishments this year.

The Arizona Republic reports the 31-year-old Olympic swimming champion secretly married longtime girlfriend Nicole Johnson on June 13, a little more than a month after the former Miss California USA gave birth to their son, Boomer.

The newspaper has posted a copy of a marriage license that shows Phelps and Johnson were married in Paradise Valley, Arizona. Neither Phelps, nor Johnson said anything about the wedding. Johnson posted a picture of her with Phelps and Boomer on Instagram on the day of the ceremony with the caption, “Such a memorable night with my lil fambam.”

Phelps won five more gold medals in this year’s Rio Games to increase his overall haul to 23.

VIDEO: Phelps appears in ‘Call of Duty’ trailer

Such a memorable night with my lil fambam 😍💖 boomer obviously didn't want to hold still🙈

A photo posted by Nicole Michele Johnson (@nicole.m.johnson) on

Three more weightlifters stripped of Olympic gold medals

LONDON, ENGLAND - AUGUST 05:  Weights sit in a rack during the Women's 75kg Weightlifting on Day 9 of the London 2012 Olympic Games at ExCeL on August 5, 2012 in London, England.  (Photo by Jamie Squire/Getty Images)
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LAUSANNE, Switzerland (AP) — Three female weightlifters from Kazakhstan have been stripped of gold medals from the 2012 London Olympics after failing retests of their doping samples.

The Kazakh lifters were among eight athletes sanctioned by the International Olympic Committee on Thursday after their stored samples came back positive for steroids.

Zulfiya Chinshanlo, Maiya Maneza and Svetlana Podobedova have been stripped of the gold medals they won in the 53-kilogram, 63kg and 75kg divisions, respectively. All three tested positive for the steroid stanozolol, with Chinshanlo’s sample also containing oxandrolone.

The IOC did not say whether the medals would be reallocated to other athletes. If that happens, Christine Girard of Canada would be elevated to silver in the 63kg class and could get gold if a failed doping test from a Russian lifter who was the original second-place finisher also results in a ban.

Also Thursday, a female weightlifter from Belarus was stripped of a bronze medal. Marina Shkermankova had finished third in the 69kg class. Also disqualified were two other Belarusian lifters, a Russian hammer thrower and a Russian pole vaulter, none of whom won medals.

The punishments for the Kazakh and Belarusian weightlifters are now set to trigger an automatic one-year ban from all international weightlifting competitions for the two countries under International Weightlifting Federation rules imposing automatic bans if at least three of a country’s athletes fail Olympic retests.

The IOC said a case against a Russian wrestler who won a silver medal was dropped because he died in a car crash three years ago. The IOC disciplinary commission said Besik Kudukhov‘s result will stand because it cannot rule on doping cases involving the dead.

“The situation is unsatisfactory as it implies that Olympic results which would probably have had to be reviewed will remain uncorrected,” the commission noted in its ruling.

The IOC stores doping samples for 10 years so they can be reanalyzed when improved testing methods become available.

The IOC recorded a total of 98 positive cases in recent retests of samples from the London Games and 2008 Beijing Olympics, with almost half of the cases in weightlifting.

Weightlifting has long struggled with doping, but is under particular pressure over the retests. In one event from 2012, six of the top-10 finishers have tested positive.

In August, IWF president Tamas Ajan told The Associated Press he hoped the sport would be allowed to stay on the Olympic program for future games despite its struggles with steroids, and said he wanted to ban leading countries from the sport for a year in a process he likened to shock therapy.

The retests have also implicated a Kazakh gold medalist who is the sport’s biggest star on social media. Ilya Ilyin has failed retests from both the 2008 and 2012 Olympics, though the IOC has not yet finished processing those cases.

MORE: Six of top seven from Olympic event positive in doping retests