Sochi 2014

NBCUniversal celebrates 100-day countdown to Sochi Olympics with increased promotion (videos)

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NBC Olympics and the networks for NBCUniversal will increase Sochi Olympic programming to coincide with the 100-day countdown to the Winter Games on Oct. 29.

A new phase of multi-platform marketing will be highlighted by a 20-channel promotional Roadblock in the 8 p.m. ET/PT hour on Oct. 29. In addition, NBC Sports Group and the networks of NBCU will participate at the kickoff of the USOC’s Road to Sochi Tour in New York City’s Times Square earlier in the day.

“The 100-day mark is the moment when our considerable Olympic campaign kicks into another gear,” said John Miller, CMO, NBC Sports Group. “For Sochi, we will use the full force of America’s largest media company to market the biggest Winter Olympics ever, being hosted by the biggest country in the world. As a Symphony priority, it’s invaluable to have so many parts of the company — 20 channels, 65 websites and the full strength of Comcast — playing together with singular focus to make our campaign come to life and make the Sochi Olympics a massive television event.”

Coverage of the Olympic Winter Games will begin one night before the Opening Ceremony with the start of competition in Sochi — men’s and women’s snowboard slopestyle, women’s moguls and team figure skating.

Here are more highlights of NBCUniversal’s promotional plans from Oct. 29 leading up to the Olympics:

  • The NBC Peacock “bug” with the Olympic rings will appear on NBC and other NBCU networks, including NBCSN, with more frequency.
  • Locally, NBCUniversal will work with its family of over 230 local broadcast affiliates to air locally-focused spots leading up to the 2014 Sochi Winter Olympics, as well as air local news coverage and specific promos about local Olympic athletes and events in their regions.
  • NBCUniversal will air spots that aim to help demonstrate the breadth of digital streaming coverage for the upcoming Sochi Games, and how customers of MVPDs and other distributors of NBCUniversal’s Olympic networks can access that content both in and out of the home on multiple platforms.
  • Comcast, NBCUniversal’s parent company, will use its wide breadth of digital and cable access to reach its customers in over 22 million homes to distribute Olympic-related promotional materials, as well as direct mailings, video guides and video-on demand features all related to NBC’s coverage of the Games.
  • In the final three and a half weeks leading up to the 2014 Sochi Winter Olympics, NBCUniversal will prioritize its Olympic promotional ads across its 18 cable channels. NBCUniversal will air spots to push audiences to the first primetime broadcast on Feb. 6 and the Opening Ceremony on Feb. 7.
  • Leading up to the Games, Olympic promotion will be featured in 14 different out-of-home networks across 18 different outlets, increasing viewer reach by 50% versus the out-of-market delivery for the 2012 London Summer Games. Shoppers and commuters will begin seeing NBC Olympic promotional spots via out-of-home marketing, which will be featured in national retail stores, including Costco and Walmart, in-dining networks, New York City taxi cabs, and PATH trains.

The push toward 100 days out began last weekend with the debut of four Olympic spots narrated by “Revolution” and “Breaking Bad” star Giancarlo Esposito.

“I’m a longtime athlete and have never been a professional and never played sports in school,” Esposito said. “So when I was a young boy the highlight of my life was to watch the summer Olympics, and you had to wait those four years … and then to see the winter Olympics, it was one of the biggest highlights of my life because I always wanted to be able to compete that way.”

You can view the four spots below:

Care

“What I love about the Olympics is that they’re people who are the common man and woman, everyday people who have the opportunity and the chance to prove to themselves that there is something inside them, a dream that can be fulfilled, and to me the Olympics for America is everything,” Esposito said. “I’m a big runner, a big cyclist and in the things that I do, I hear the Olympics music year round in my head … when I’m running in the park around Ladybird Lake here in Austin, Texas. ”

Trade

“I became a skier from watching television and watching skiers, and Lindsey Vonn has become one of my favorites as has been Bode Miller,” Esposito said. “Some of what Bode Miller is — a skier who I can relate to because he was never perfect — he was unorthodox and he could hit a gate and would be on … go from one leg to the other. There was never any opportunity for him to win that race a few years ago (2010 Olympics super combined), but the physical ability that he had not to crash and to get down that course, to me was everything, so even in his failure I was inspired.”

The Same

“To meet guys like Franz Klammer, the winningest skier in all of history, who you just don’t know how he could get his body to move that way and a guy who is just so lovely,” Esposito said.

Dream

“I just can’t wait to watch and be inspired again,” Esposito said.

U.S. Olympic Trials broadcast schedule

World championships rematches in Birmingham; Diamond League preview

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Several newly crowned world champions headline a Diamond League meet in Birmingham, Great Britain, on Sunday, live on NBC Sports Gold and The Olympic Channel: Home of Team USA.

Coverage begins on NBC Sports Gold at 8:20 a.m. ET and on the Olympic Channel at 10 a.m.

Many stars made the 125-mile trek northwest from London, where worlds concluded last Sunday, to Birmingham for the last Diamond League meet before the finals in Zurich (Aug. 24) and Brussels (Sept. 1).

They include Allyson FelixMo FarahElaine Thompson and Shaunae Miller-Uibo, plus surprise world champs Emma CoburnPhyllis Francis and Ramil Guliyev.

Here are the Birmingham entry lists. Here’s the schedule of events (all times Eastern):

8:22 a.m. — Women’s Pole Vault
8:31 a.m. — Men’s Long Jump
8:41 a.m. — Women’s 800m
9:30 a.m. — Men’s Mile
9:39 a.m. — Men’s High Jump
9:47 a.m. — Women’s Discus
10:03 a.m. — Women’s 400m Hurdles
10:14 a.m. — Men’s 800m
10:23 a.m. — Men’s 100m
10:28 a.m. — Women’s Triple Jump
10:32 a.m. — Men’s 400m
10:40 a.m. — Women’s 3000m
10:53 a.m. — Men’s Shot Put
10:57 a.m. — Men’s 110m Hurdles
11:08 a.m. — Women’s 100m
11:17 a.m. — Men’s 200m
11:26 a.m. — Women’s 1500m
11:36 a.m. — Women’s 400m
11:45 a.m. — Men’s 3000m

Here are five events to watch:

Women’s 3000m — 10:40 a.m.
Emma Coburn and Courtney Frerichs, the surprise one-two finishers in the world championships 3000m steeplechase, race without the barriers and water jumps here. The two fastest American steeplers of all time face the two fastest Americans in the 5000m all time — Shannon Rowbury and Molly Huddle.

But the favorite has to be Kenyan Hellen Obiri, who is the fastest woman since 1993 in this non-Olympic event. Obiri dusted 10,000m world-record holder Almaz Ayana with her kick to win the world 5000m crown on Sunday.

Men’s Shot Put — 10:53 a.m.
Ten of the top 11 finishers from worlds are here, including the medalists — Tomas Walsh (NZL), Joe Kovacs (USA) and Stipe Žunić (CRO).

Nobody has been more impressive this season than Olympic champion Ryan Crouser, who will look to make up for his shocking sixth-place finish from London. Crouser owns five of the world’s top six throws in 2017, including a 22.65-meter heave at the USATF Outdoor Championships. That’s two feet farther than Walsh’s world title-winning throw.

Women’s 100m — 11:08 a.m.
An interesting field will race in two heats to qualify for this final. It does not include Tori Bowie, who in London became the first American woman to take a global 100m crown since 2005.

But it does include Olympic 100m champion Elaine Thompson, who earned zero medals at worlds while reportedly slowed by a stomach illness and an Achilles problem. World 100m silver and bronze medalists Marie-Josée Ta Lou and Dafne Schippers are also in the field.

Two Olympic champions making their Diamond League 100m debuts are Sally Pearson, the 2012 Olympic 100m hurdles gold medalist, and Rio 400m champion Shaunae Miller-Uibo.

Men’s 200m — 11:17 a.m.
Who would have thought six months ago that a Diamond League 200m without Usain BoltAndre De GrasseWayde van Niekerk or Justin Gatlin would be one of the headline events?

After the surprise at worlds, this one is intriguing. Turkey’s Ramil Guliyev is entered after winning an out-of-nowhere gold medal in London. He’ll face a man with reason to carry a chip on his shoulder — Botswana’s Isaac Makwala. Makwala has the fastest 200m time in the world this year but finished sixth at worlds, likely in part due to his medical controversy and having to run an extra 200m heat alone the night before the final.

Women’s 400m — 11:36 a.m.
The three world medalists return here, hopefully to race in better weather conditions. American Phyllis Francis surpassed Allyson Felix and a stumbling Miller-Uibo to claim gold on a wet, chilly night in London last week in the slowest world championships-winning time ever. Bahrain’s Salwa Eid Naser clipped Felix for silver, with Miller-Uibo falling to fourth.

Felix still owns the fastest time in the world this year and, with Miller-Uibo choosing to race the 100m in Birmingham, is a quarter of a second faster than anyone in this field in 2017.

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VIDEO: Ten memorable races from worlds

U.S., Great Britain to hold track and field dual meet

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The U.S. and Great Britain go head-to-head in a track and field meet on July 21 at the London Olympic Stadium.

“The Meet” will include nine running, jumping, hurdles and relay events and last two hours. Specific events and athletes will be announced early next year.

The U.S. topped the overall medal standings at every Olympics and world outdoor championships since 2004.

Great Britain is one of three countries to earn at least five medals at every Olympics and worlds since 2007, joining the U.S. and Kenya.

British athletes made six podiums at the just-completed worlds at the London Olympic Stadium, including in all four relays. The other two medals came from Mo Farah, who is moving to road racing and marathons after this season.

“The Meet” is similar to swimming’s “Duel in the Pool,” a biennial head-to-head competition between the U.S. and rival Australia from 2003 through 2007 and between the U.S. and Europe between 2009 and 2015.

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VIDEO: Ten memorable races from worlds