Sochi 2014

NBCUniversal celebrates 100-day countdown to Sochi Olympics with increased promotion (videos)

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NBC Olympics and the networks for NBCUniversal will increase Sochi Olympic programming to coincide with the 100-day countdown to the Winter Games on Oct. 29.

A new phase of multi-platform marketing will be highlighted by a 20-channel promotional Roadblock in the 8 p.m. ET/PT hour on Oct. 29. In addition, NBC Sports Group and the networks of NBCU will participate at the kickoff of the USOC’s Road to Sochi Tour in New York City’s Times Square earlier in the day.

“The 100-day mark is the moment when our considerable Olympic campaign kicks into another gear,” said John Miller, CMO, NBC Sports Group. “For Sochi, we will use the full force of America’s largest media company to market the biggest Winter Olympics ever, being hosted by the biggest country in the world. As a Symphony priority, it’s invaluable to have so many parts of the company — 20 channels, 65 websites and the full strength of Comcast — playing together with singular focus to make our campaign come to life and make the Sochi Olympics a massive television event.”

Coverage of the Olympic Winter Games will begin one night before the Opening Ceremony with the start of competition in Sochi — men’s and women’s snowboard slopestyle, women’s moguls and team figure skating.

Here are more highlights of NBCUniversal’s promotional plans from Oct. 29 leading up to the Olympics:

  • The NBC Peacock “bug” with the Olympic rings will appear on NBC and other NBCU networks, including NBCSN, with more frequency.
  • Locally, NBCUniversal will work with its family of over 230 local broadcast affiliates to air locally-focused spots leading up to the 2014 Sochi Winter Olympics, as well as air local news coverage and specific promos about local Olympic athletes and events in their regions.
  • NBCUniversal will air spots that aim to help demonstrate the breadth of digital streaming coverage for the upcoming Sochi Games, and how customers of MVPDs and other distributors of NBCUniversal’s Olympic networks can access that content both in and out of the home on multiple platforms.
  • Comcast, NBCUniversal’s parent company, will use its wide breadth of digital and cable access to reach its customers in over 22 million homes to distribute Olympic-related promotional materials, as well as direct mailings, video guides and video-on demand features all related to NBC’s coverage of the Games.
  • In the final three and a half weeks leading up to the 2014 Sochi Winter Olympics, NBCUniversal will prioritize its Olympic promotional ads across its 18 cable channels. NBCUniversal will air spots to push audiences to the first primetime broadcast on Feb. 6 and the Opening Ceremony on Feb. 7.
  • Leading up to the Games, Olympic promotion will be featured in 14 different out-of-home networks across 18 different outlets, increasing viewer reach by 50% versus the out-of-market delivery for the 2012 London Summer Games. Shoppers and commuters will begin seeing NBC Olympic promotional spots via out-of-home marketing, which will be featured in national retail stores, including Costco and Walmart, in-dining networks, New York City taxi cabs, and PATH trains.

The push toward 100 days out began last weekend with the debut of four Olympic spots narrated by “Revolution” and “Breaking Bad” star Giancarlo Esposito.

“I’m a longtime athlete and have never been a professional and never played sports in school,” Esposito said. “So when I was a young boy the highlight of my life was to watch the summer Olympics, and you had to wait those four years … and then to see the winter Olympics, it was one of the biggest highlights of my life because I always wanted to be able to compete that way.”

You can view the four spots below:

Care

“What I love about the Olympics is that they’re people who are the common man and woman, everyday people who have the opportunity and the chance to prove to themselves that there is something inside them, a dream that can be fulfilled, and to me the Olympics for America is everything,” Esposito said. “I’m a big runner, a big cyclist and in the things that I do, I hear the Olympics music year round in my head … when I’m running in the park around Ladybird Lake here in Austin, Texas. ”

Trade

“I became a skier from watching television and watching skiers, and Lindsey Vonn has become one of my favorites as has been Bode Miller,” Esposito said. “Some of what Bode Miller is — a skier who I can relate to because he was never perfect — he was unorthodox and he could hit a gate and would be on … go from one leg to the other. There was never any opportunity for him to win that race a few years ago (2010 Olympics super combined), but the physical ability that he had not to crash and to get down that course, to me was everything, so even in his failure I was inspired.”

The Same

“To meet guys like Franz Klammer, the winningest skier in all of history, who you just don’t know how he could get his body to move that way and a guy who is just so lovely,” Esposito said.

Dream

“I just can’t wait to watch and be inspired again,” Esposito said.

U.S. Olympic Trials broadcast schedule

Bob Costas looks ahead to Rio on Dan Patrick Show (video)

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With the Opening Ceremony in one week, NBC Olympic primetime host Bob Costas went on The Dan Patrick Show on Friday to preview the first Games in South America.

“Everywhere you look, this place is a picture postcard,” Costas said. “Is it blighted, especially in the waters, by sanitation problems? Are there favelas that make what we consider poverty in the United States see opulent? Yes. But there are also soaring structures, beautiful mountainscapes, beautiful waterways, all of that, plus the world’s greatest athletes are bound for Rio. And many of them are going to do miraculous and wonderful things, and we just have our fingers crossed that the array of problems, that everyone’s aware of, don’t intrude upon what we came here primarily to document, which is this great competition.”

Costas was also asked to name his favorite Olympic sport.

“Track events are the most classic events,” he said. “Of course, swimming has moved way up there. It always was one of the premier Olympic events, and now in the [Michael] Phelps era even more so.”

But gymnastics may prove the most enduring sport of the Rio Games.

Costas said it could turn out that “Simone Biles of the United States has delivered the greatest performance of any female gymnast in the history of the Olympics, and Kohei Uchimura of Japan is the greatest male gymnast in the history of the Olympics. Now that’s if it all works out for them.”

The full interview is here.

MORE: Complete U.S. Olympic team roster

Atlanta Olympic venues, 20 years later (photos)

In this Friday, July 22, 2016 photo, people play in the fountains shaped by the Olympic rings at Centennial Olympic Park in Atlanta. This was the hub of the games, a gathering spot for sponsor tents and nightly concerts. Tragedy struck midway through the Olympics when a deadly bombing ripped through the park, but it emerged afterward as a catalyst of downtown development, now surrounded by the hugely popular Georgia Aquarium, World of Coca-Cola, College Football Hall of Fame, National Center for Civil and Human Rights, and a giant ferris wheel. (AP Photo/David Goldman)
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ATLANTA (AP) — Twenty years after the Olympics were held in Atlanta, some remnants of that improbable summer remain a highly visible part of the city’s landscape, while others quickly faded away.

Centennial Olympic Park and Turner Field — known as Centennial Olympic Stadium in 1996 — were the greatest legacy of those games, though the latter faces an uncertain future after just 20 seasons as home of baseball’s Atlanta Braves, who are moving to a new suburban stadium next year.

Other venues barely outlasted the extinguishing of the Olympic flame, while still more failed to live up to their intended purpose.

A look at Atlanta’s Olympic facilities two decades later:

CENTENNIAL OLYMPIC STADIUM: The 85,000-seat main stadium was site of athletics (Michael Johnson‘s world record, Carl Lewis‘ farewell) and both the opening and closing ceremonies (Muhammad Ali‘s poignant lighting of the torch). Afterward, the arena was converted into a 50,000-seat baseball park and renamed after the longtime owner of the Braves, Ted Turner. It hosted both the World Series and the All-Star Game during its early years, but the Braves have fallen on hard times and are moving to SunTrust Park in 2017. Georgia State is exploring the possibility of another conversion, which would downsize Turner Field into a 30,000-seat football stadium.

This photo combo shows a July 19, 1996 file photo of the 1996 Summer Olympic Games opening ceremony at Centennial Olympic Stadium, top, and a Friday July 15, 2016 photo of fireworks after an Atlanta Braves baseball game at what is now named Turner Field in Atlanta. The 85,000-seat main stadium was the site of athletics and both the opening and closing ceremonies. Afterward, the arena was converted into a 50,000-seat baseball park and renamed after the Braves' owner, Ted Turner. The Braves have fallen on hard times and are moving to SunTrust Park in 2017. Georgia State is exploring the possibility of another conversion, which would downsize Turner Field into a 30,000-seat football stadium. (AP Photo/Ed Reinke, File, John Bazemore)

GEORGIA DOME: A divider transformed this 70,000-seat football stadium into two separate arenas — one the site of second Olympic Dream Team winning gold in men’s basketball, the other where the Magnificent Seven captured America’s first victory in women’s team gymnastics. Just 25 years after its opening, the dome is slated for demolition after $1.4 billion Mercedes-Benz Stadium opens next door in 2017.

In this Monday, July 18, 2016 photo, a statue of a gymnast stands between the Georgia Dome, right, home of the 1996 Summer Olympic Games gymnastics and basketball events and current home of the Atlanta Falcons football team, and the Falcons' new stadium under construction at left. A divider transformed the Georgia Dome, a 70,000-seat football stadium into two separate arenas, one the site of second Olympic Dream Team winning gold in men's basketball, the other where the Magnificent Seven captured America's first victory in women's team gymnastics. Just 25 years after its opening, the dome is slated for demolition after $1.4 billion Mercedes-Benz Stadium opens next door in 2017. (AP Photo/John Bazemore)

CENTENNIAL OLYMPIC PARK: This was the hub of the games, a gathering spot for sponsor tents and nightly concerts. Tragedy struck midway through the Olympics when a deadly bombing ripped through the park, but it emerged afterward as a catalyst of downtown development, now surrounded by the hugely popular Georgia Aquarium, World of Coca-Cola, College Football Hall of Fame, National Center for Civil and Human Rights, and a giant Ferris wheel.

GEORGIA TECH AQUATIC CENTER: Temporary seating was used during the Olympics, providing a 14,600-seat main pool for swimming, diving and synchronized swimming. There also was a 4,000-seat temporary pool for water polo. After the games, Georgia Tech enclosed the facility and reduced capacity to just under 2,000. This year, it hosted the NCAA swimming championships as well as a pre-Olympic camp for the U.S. swim team before it departed for the Rio Olympics.

In this Friday, July 22, 2016 photo, a diver stands on a diving board during practice at Georgia Tech's McAuley Aquatic Center, home of the 1996 Summer Olympic Games swimming, diving, and synchronized swimming events in Atlanta. Temporary seating was used during the Olympics, providing a 14,600-seat main pool for swimming, diving and synchronized swimming. There also was a 4,000-seat temporary pool for water polo. After the games, Georgia Tech enclosed the facility and reduced capacity to just under 2,000. This year, it hosted the NCAA swimming championships as well as a pre-Olympic camp for the U.S. swim team before it departed for the Rio Olympics. (AP Photo/David Goldman)

GEORGIA WORLD CONGRESS CENTER: One of the world’s largest convention centers (and even more sprawling today after a post-Games expansion), it was divided into five separate arenas during the Olympics, reducing the need for wasteful new venues for fencing, handball, judo, table tennis, weightlifting and wrestling. That became a model for future Olympics.

ATLANTA-FULTON COUNTY STADIUM: Site of baseball during the Olympics, the former home of the Atlanta Braves served out the 1996 season, then was imploded the following summer to make way for a parking lot serving adjacent Turner Field.

In this Wednesday, July 20, 2016 photo, visitors stand next a piece of the outfield wall of what used to be Atlanta-Fulton County Stadium, home of the 1996 Summer Olympic Games baseball event, and former home of the Atlanta Braves baseball team in Atlanta. The stadium served out the 1996 baseball season, then was imploded the following summer to make way for a parking lot serving adjacent Turner Field. (AP Photo/David Goldman)

OMNI COLISEUM: Just a week before Atlanta Stadium came down, this facility used for volleyball during the Olympics met the same fate. Philips Arena now occupies the site.

GEORGIA INTERNATIONAL HORSE PARK: Equestrian, modern pentathlon and the first Olympic mountain bike competition were held at the park about 30 miles east of Atlanta. It remains an equestrian and events center, with horse and mountain bike trails plus an Arnold Palmer-designed golf course open to the public.

STONE MOUNTAIN PARK ARCHERY CENTER AND VELODROME: Temporary facilities for archery and track cycling came down shortly after the Olympics. The site is now part of a songbird and habitat trail.

STONE MOUNTAIN TENNIS CENTER: A permanent tennis facility built in a corner of Stone Mountain Park quickly became a money loser and now sits idle, weeds growing through the outer courts and the scoreboard in disrepair.

SANFORD STADIUM (Athens, Georgia): The home of the Georgia Bulldogs football team hosted soccer finals, including the U.S. memorably winning the first women’s gold. The stadium known for its famous hedges (which were taken down during the Olympics and then re-planted) has been expanded to hold more than 92,000.

ALEXANDER MEMORIAL COLISEUM: Site of boxing in 1996, Georgia Tech’s basketball arena underwent a massive renovation that completely gutted the interior of the building. It reopened in 2012 as gleaming McCamish Pavilion.

HERNDON STADIUM: Perhaps the saddest legacy of the games, this 15,000-seat stadium was used during the filming of the movie “We Are Marshall” but was abandoned after Morris Brown College ran into financial difficulties. Gutted by vandals, it is now covered in graffiti and piles of trash.

LAKE LANIER (Gainesville, Georgia): This man-made lake still has its rowing facilities, which have been used for major competitions over the last two decades. This year, it hosted an Olympic qualifier for Rio.

WOLF CREEK SHOOTING COMPLEX: Some facilities remain at this suburban venue now known as the Tom Lowe Shooting Grounds, but it no longer holds major international events.

ATLANTA BEACH: Located south of the city, this venue was site of the first Olympic beach volleyball tournament. It was renamed Clayton County International Park, with the main stadium now used for concerts and other events though the park still includes several beach volleyball courts, as well as a water park, lake and biking trails.

GOLDEN PARK (Columbus, Georgia): The 5,000-seat stadium, about a two-hour drive from Atlanta, was used for the first Olympic softball competition. It served for years as home to minor league baseball, but the last of those teams, the Columbus Catfish, left after the 2008 season. The stadium remains but no longer has a major tenant.

OTHER VENUES: Georgia’s Stegeman Coliseum (volleyball preliminaries), Georgia State’s GSU Sports Arena (badminton), Clark-Atlanta’s Panther Stadium (field hockey) and Morehouse’s Forbes Arena (basketball preliminaries) are still used by their respective colleges. In fact, Panther Stadium now holds the athletics track used during the Olympics. The Ocoee Whitewater Center in Tennessee (whitewater canoeing) and Wassaw Sound near coastal Savannah, Georgia (sailing) were temporary venues. Preliminary soccer matches were held in four stadiums outside Atlanta. Birmingham’s Legion Field, Orlando’s Citrus Bowl and Washington’s RFK Stadium are still in use, while Miami’s Orange Bowl was torn down to make way for a new baseball stadium.