Sochi 2014

NBCUniversal celebrates 100-day countdown to Sochi Olympics with increased promotion (videos)

Leave a comment

NBC Olympics and the networks for NBCUniversal will increase Sochi Olympic programming to coincide with the 100-day countdown to the Winter Games on Oct. 29.

A new phase of multi-platform marketing will be highlighted by a 20-channel promotional Roadblock in the 8 p.m. ET/PT hour on Oct. 29. In addition, NBC Sports Group and the networks of NBCU will participate at the kickoff of the USOC’s Road to Sochi Tour in New York City’s Times Square earlier in the day.

“The 100-day mark is the moment when our considerable Olympic campaign kicks into another gear,” said John Miller, CMO, NBC Sports Group. “For Sochi, we will use the full force of America’s largest media company to market the biggest Winter Olympics ever, being hosted by the biggest country in the world. As a Symphony priority, it’s invaluable to have so many parts of the company — 20 channels, 65 websites and the full strength of Comcast — playing together with singular focus to make our campaign come to life and make the Sochi Olympics a massive television event.”

Coverage of the Olympic Winter Games will begin one night before the Opening Ceremony with the start of competition in Sochi — men’s and women’s snowboard slopestyle, women’s moguls and team figure skating.

Here are more highlights of NBCUniversal’s promotional plans from Oct. 29 leading up to the Olympics:

  • The NBC Peacock “bug” with the Olympic rings will appear on NBC and other NBCU networks, including NBCSN, with more frequency.
  • Locally, NBCUniversal will work with its family of over 230 local broadcast affiliates to air locally-focused spots leading up to the 2014 Sochi Winter Olympics, as well as air local news coverage and specific promos about local Olympic athletes and events in their regions.
  • NBCUniversal will air spots that aim to help demonstrate the breadth of digital streaming coverage for the upcoming Sochi Games, and how customers of MVPDs and other distributors of NBCUniversal’s Olympic networks can access that content both in and out of the home on multiple platforms.
  • Comcast, NBCUniversal’s parent company, will use its wide breadth of digital and cable access to reach its customers in over 22 million homes to distribute Olympic-related promotional materials, as well as direct mailings, video guides and video-on demand features all related to NBC’s coverage of the Games.
  • In the final three and a half weeks leading up to the 2014 Sochi Winter Olympics, NBCUniversal will prioritize its Olympic promotional ads across its 18 cable channels. NBCUniversal will air spots to push audiences to the first primetime broadcast on Feb. 6 and the Opening Ceremony on Feb. 7.
  • Leading up to the Games, Olympic promotion will be featured in 14 different out-of-home networks across 18 different outlets, increasing viewer reach by 50% versus the out-of-market delivery for the 2012 London Summer Games. Shoppers and commuters will begin seeing NBC Olympic promotional spots via out-of-home marketing, which will be featured in national retail stores, including Costco and Walmart, in-dining networks, New York City taxi cabs, and PATH trains.

The push toward 100 days out began last weekend with the debut of four Olympic spots narrated by “Revolution” and “Breaking Bad” star Giancarlo Esposito.

“I’m a longtime athlete and have never been a professional and never played sports in school,” Esposito said. “So when I was a young boy the highlight of my life was to watch the summer Olympics, and you had to wait those four years … and then to see the winter Olympics, it was one of the biggest highlights of my life because I always wanted to be able to compete that way.”

You can view the four spots below:

Care

“What I love about the Olympics is that they’re people who are the common man and woman, everyday people who have the opportunity and the chance to prove to themselves that there is something inside them, a dream that can be fulfilled, and to me the Olympics for America is everything,” Esposito said. “I’m a big runner, a big cyclist and in the things that I do, I hear the Olympics music year round in my head … when I’m running in the park around Ladybird Lake here in Austin, Texas. ”

Trade

“I became a skier from watching television and watching skiers, and Lindsey Vonn has become one of my favorites as has been Bode Miller,” Esposito said. “Some of what Bode Miller is — a skier who I can relate to because he was never perfect — he was unorthodox and he could hit a gate and would be on … go from one leg to the other. There was never any opportunity for him to win that race a few years ago (2010 Olympics super combined), but the physical ability that he had not to crash and to get down that course, to me was everything, so even in his failure I was inspired.”

The Same

“To meet guys like Franz Klammer, the winningest skier in all of history, who you just don’t know how he could get his body to move that way and a guy who is just so lovely,” Esposito said.

Dream

“I just can’t wait to watch and be inspired again,” Esposito said.

U.S. Olympic Trials broadcast schedule

North Korean member of IOC expects team at PyeongChang Olympics

VANCOUVER, BC - FEBRUARY 12:  Song Chol Ri of North Korea carries the national flag during the Opening Ceremony of the 2010 Vancouver Winter Olympics at BC Place on February 12, 2010 in Vancouver, Canada.  (Photo by Cameron Spencer/Getty Images)
Getty Images
Leave a comment

The North Korean member of the International Olympic Committee believes a North Korean delegation will be at the PyeongChang Olympics, according to Kyodo News.

“There is no reason why we won’t come and no reason why we can’t,” IOC member Chang Ung said last week at the Asian Winter Games in Japan, according to the news agency. “We will proceed according to the Olympic Charter.”

An IOC spokesman previously said that the first step toward possible North Korean participation in the PyeongChang Olympics would be the North Korean Olympic Committee’s response to its invitation to the Winter Games sent out two weeks ago.

The IOC sends invitations to National Olympic Committees around the world coinciding with one year out to an Olympics.

However, it’s not a certainty that North Korea will qualify any athletes for the Winter Games. Despite winning at least four medals at every Summer Games since boycotting Seoul 1988, it didn’t have any athletes at the Sochi Olympics and just two at Vancouver 2010.

North Korea has zero top performing international winter sports athletes and few who even appear at major competitions.

North Korean short track speed skater Choe Un Song ranks No. 123 in the world after appearing in one World Cup this season in Beijing. A pairs figure skating team is ranked No. 54. A different North Korean pairs team missed a Sochi berth by 1.5 points at the last qualifying competition.

Nations without qualified athletes are still able to enter one man and one woman in the Summer Olympics in swimming and track and field. But no such exception applies in the Winter Games.

The IOC has given no indication that an exception could be made to invite a non-qualified North Korean athlete to PyeongChang.

OlympicTalk is on Apple News. Favorite us!

MORE: PyeongChang 2018 daily schedule highlights

Chad le Clos still has nightmares of losing to Michael Phelps in Rio

RIO DE JANEIRO, BRAZIL - AUGUST 09:  Michael Phelps (L) of the United States leads Chad le Clos of South Africa in the Men's 200m Butterfly Final on Day 4 of the Rio 2016 Olympic Games at the Olympic Aquatics Stadium on August 9, 2016 in Rio de Janeiro, Brazil.  (Photo by Adam Pretty/Getty Images)
Getty Images
Leave a comment

Chad le Clos reportedly said he still has nightmares about losing to Michael Phelps in their much-anticipated rematch in the Rio Olympic 200m butterfly.

“I wake up in the middle of the night in a sweat over that race,” le Clos said, according to Independent Online in South Africa.

In Rio, le Clos finished fourth in the 200m butterfly final (video here), seven tenths of a second behind Phelps after famously turning his head to look at Phelps in the final 50 meters of the race.

In 2012, le Clos beat Phelps for Olympic gold by .05.

When Phelps unretired in 2014, he said he would never race the 200m butterfly again. But he picked it up a year later, in part because times around the world were not that fast and in part because of his desire to exact revenge on le Clos in Rio.

Now, it’s le Clos who wants a rematch.

“I want it that bad,” le Clos said, according to the report. “I just want Phelps to come back.”

OlympicTalk is on Apple News. Favorite us!

MORE: PyeongChang 2018 daily schedule highlights