Sochi 2014

NBCUniversal celebrates 100-day countdown to Sochi Olympics with increased promotion (videos)

Leave a comment

NBC Olympics and the networks for NBCUniversal will increase Sochi Olympic programming to coincide with the 100-day countdown to the Winter Games on Oct. 29.

A new phase of multi-platform marketing will be highlighted by a 20-channel promotional Roadblock in the 8 p.m. ET/PT hour on Oct. 29. In addition, NBC Sports Group and the networks of NBCU will participate at the kickoff of the USOC’s Road to Sochi Tour in New York City’s Times Square earlier in the day.

“The 100-day mark is the moment when our considerable Olympic campaign kicks into another gear,” said John Miller, CMO, NBC Sports Group. “For Sochi, we will use the full force of America’s largest media company to market the biggest Winter Olympics ever, being hosted by the biggest country in the world. As a Symphony priority, it’s invaluable to have so many parts of the company — 20 channels, 65 websites and the full strength of Comcast — playing together with singular focus to make our campaign come to life and make the Sochi Olympics a massive television event.”

Coverage of the Olympic Winter Games will begin one night before the Opening Ceremony with the start of competition in Sochi — men’s and women’s snowboard slopestyle, women’s moguls and team figure skating.

Here are more highlights of NBCUniversal’s promotional plans from Oct. 29 leading up to the Olympics:

  • The NBC Peacock “bug” with the Olympic rings will appear on NBC and other NBCU networks, including NBCSN, with more frequency.
  • Locally, NBCUniversal will work with its family of over 230 local broadcast affiliates to air locally-focused spots leading up to the 2014 Sochi Winter Olympics, as well as air local news coverage and specific promos about local Olympic athletes and events in their regions.
  • NBCUniversal will air spots that aim to help demonstrate the breadth of digital streaming coverage for the upcoming Sochi Games, and how customers of MVPDs and other distributors of NBCUniversal’s Olympic networks can access that content both in and out of the home on multiple platforms.
  • Comcast, NBCUniversal’s parent company, will use its wide breadth of digital and cable access to reach its customers in over 22 million homes to distribute Olympic-related promotional materials, as well as direct mailings, video guides and video-on demand features all related to NBC’s coverage of the Games.
  • In the final three and a half weeks leading up to the 2014 Sochi Winter Olympics, NBCUniversal will prioritize its Olympic promotional ads across its 18 cable channels. NBCUniversal will air spots to push audiences to the first primetime broadcast on Feb. 6 and the Opening Ceremony on Feb. 7.
  • Leading up to the Games, Olympic promotion will be featured in 14 different out-of-home networks across 18 different outlets, increasing viewer reach by 50% versus the out-of-market delivery for the 2012 London Summer Games. Shoppers and commuters will begin seeing NBC Olympic promotional spots via out-of-home marketing, which will be featured in national retail stores, including Costco and Walmart, in-dining networks, New York City taxi cabs, and PATH trains.

The push toward 100 days out began last weekend with the debut of four Olympic spots narrated by “Revolution” and “Breaking Bad” star Giancarlo Esposito.

“I’m a longtime athlete and have never been a professional and never played sports in school,” Esposito said. “So when I was a young boy the highlight of my life was to watch the summer Olympics, and you had to wait those four years … and then to see the winter Olympics, it was one of the biggest highlights of my life because I always wanted to be able to compete that way.”

You can view the four spots below:

Care

“What I love about the Olympics is that they’re people who are the common man and woman, everyday people who have the opportunity and the chance to prove to themselves that there is something inside them, a dream that can be fulfilled, and to me the Olympics for America is everything,” Esposito said. “I’m a big runner, a big cyclist and in the things that I do, I hear the Olympics music year round in my head … when I’m running in the park around Ladybird Lake here in Austin, Texas. ”

Trade

“I became a skier from watching television and watching skiers, and Lindsey Vonn has become one of my favorites as has been Bode Miller,” Esposito said. “Some of what Bode Miller is — a skier who I can relate to because he was never perfect — he was unorthodox and he could hit a gate and would be on … go from one leg to the other. There was never any opportunity for him to win that race a few years ago (2010 Olympics super combined), but the physical ability that he had not to crash and to get down that course, to me was everything, so even in his failure I was inspired.”

The Same

“To meet guys like Franz Klammer, the winningest skier in all of history, who you just don’t know how he could get his body to move that way and a guy who is just so lovely,” Esposito said.

Dream

“I just can’t wait to watch and be inspired again,” Esposito said.

U.S. Olympic Trials broadcast schedule

Review: USA Gymnastics needs ‘culture change’ to stop abuse

USA Gymnastics
Getty Images
Leave a comment

A former federal prosecutor says USA Gymnastics needs a “complete cultural change” to better protect athletes from sexual abuse.

USA Gymnastics needs a “complete cultural change” to better protect athletes from sexual abuse, according to an independent review of the embattled organization’s practices.

The 44-page report released Tuesday by former federal prosecutor Deborah Daniels recommends that all USA Gymnastics members be required to immediately report suspected sexual misconduct to legal authorities and the U.S. Center for SafeSport.

Daniels also suggested that USA Gymnastics prohibit adults from being alone with minor gymnasts “at all times” and bar unrelated adults from sharing or being alone in a sleeping room with gymnasts. She also recommended preventing adult members from having “out of program” contact with gymnasts through email, text or social media.

USA Gymnastics ordered the review last fall following a series of civil lawsuits filed against the organization and a former team doctor by a pair of gymnasts who claim the physician sexually abused them during their time on the U.S. national team. USA Gymnastics has denied wrongdoing.

The organization stated it went to authorities quickly in the summer of 2015 after hearing claims of abuse against Dr. Larry Nassar but later amended the timeline following a Wall Street Journal report, saying it conducted a five-week internal review before going to the FBI.

“A delay is impermissible,” Daniels said.

A Michigan judge on Friday ordered Nassar to stand trial on charges of sexually assaulting six young gymnasts who said he molested them while they were seeking treatment for various injuries. It is one of four criminal cases against Nassar in the state.

Daniels said USA Gymnastics “inadvertently suppressed” reporting of abuse because of several factors, including that athletes are taught to follow instructions and obey coaches and trainers.

“Athletes sometimes aren’t aware of where the boundaries are, so they’re not trained in that regard,” Daniels said. “Parents aren’t real sure (either).”

Daniels said the organization needs to more closely monitor member clubs to make sure its bylaws are followed. She suggested stripping membership from clubs that fail to report claims of child abuse, plus periodic random audits to see if updated policies are being obeyed.

“USA Gymnastics has never felt it had the ability to exert influence over the club,” Daniels said. “You can use membership to enforce the policies.”

The USA Gymnastics Board of Directors unanimously voted to develop a plan to implement many of Daniels’ 70 recommendations.

“We’re confident it will make us a better organization to develop a culture that had safe sport as a top priority,” said chief operating officer Ron Galimore.

Daniels said the process USA Gymnastics had for investigating claims of abuse was “cumbersome” and “somewhat mysterious.” She suggested a more proactive approach.

“There needs to be a very clear protocol for how these reviews are conducted, there needs to be a clear timeline,” she said. “Frankly they need to be kept in a database. We’ve recommended that the board have oversight of that entire process.”

While also taking the role of the USA Gymnastics president out of the equation. Former president Steve Penny resigned in March under intensifying pressure for the way the organization handled charges of sexual abuse. Daniels wants USA Gymnastics to remove the president from determining the disposition of allegations. USA Gymnastics is in the process of finding Penny’s replacement and hopes to have a successor in place by September.

Whoever is hired will have plenty of work to do.

Many of the recommendations fall in line with policies put forward by the U.S. Center for Safesport. The organization operates independently from the U.S. Olympic Committee and organizations governing Olympic sports. The USOC and the 47 national governing bodies (including USA Gymnastics) help fund the center — about $13.3 million over five years — but do not have any say over how it operates or the cases it investigates.

Paul Parilla, chairman of the USA Gymnastics Board of Directors, said the organization needs to “clearly articulate” that the safety of the athletes is “paramount.”

Galimore said it is a priority to make sure “everyone is aware and educated on everything from bullying to anything that would take away from having a safe environment.”

Daniels spoke to more than 160 people at all levels of USA Gymnastics over six months, attended five competitions and visited the national team’s training center at the Karolyi Ranch in Huntsville, Texas, to produce the 144 page report. She said the number of gymnasts abused nationwide over the years is “far higher” than what has been reported based on her experience as a federal prosecutor but stressed “my recommendations are forward looking and not in relation to anything that may have happened in the past.”

She also believes third parties should be allowed to report suspected abuse. The previous method of looking into alleged wrongdoing — a “grievance process” which required a written complaint from the aggrieved party or the parents of the aggrieved party if the athlete was a minor — was not well suited for reporting abuse, the report said.

“Young athletes (in their teens or younger) and their parents are highly unlikely to report ongoing abuse to the authority that has so much power over the athlete’s success in the sport,” Daniels wrote.

MORE: Ex-USA Gym doctor to stand trial on sex assault charges

OlympicTalk is on Apple News. Favorite us!

Katie Ledecky an underdog in first final at USA Swimming Nationals

Getty Images
Leave a comment

Katie Ledecky qualified sixth-fastest into the 100m freestyle final on Tuesday to open the USA Swimming National Championships, part of the TeamUSA Summer Champions Series, presented by Comcast.

The top two in Tuesday night’s final will make the world championships team in the event.

Ledecky, who swam 54.70 seconds Tuesday morning, is an underdog in that sense behind top qualifiers Mallory Comerford (53.26) and co-Olympic 100m free champion Simone Manuel (53.50).

MORE: Broadcast Schedule | Event Schedule/Results

But Ledecky, Olympic champion in the 200m, 400m and 800m frees, has never voiced intentions of making the U.S. team in the 100m free. She ranked No. 5 in the nation in the event last year. Ledecky swims the 100m free to earn a place on the 4x100m freestyle relay.

Just making the eight-woman final, combined with Ledecky having the second-fastest U.S. split time in the Rio 4x100m free relay, puts her in contention for the quartet at worlds in July.

Ledecky is scheduled to race both the 100m and 800m free finals Tuesday, her only double of the five-day meet in Indianapolis. Her races are separated by 27 minutes.

Tuesday finals are at 6 p.m. ET, with coverage from 7-8 p.m. on NBCSN, NBCSports.com/live and the NBC Sports app.

Comerford, who tied Ledecky for the NCAA 200-yard freestyle title, had the breakout female swim of the first session in Indianapolis. Her 53.26 was a personal best by .65. The rising Louisville junior moved from No. 15 on the U.S. all-time list to No. 3 behind Manuel and Amanda Weir.

In other events, 2012 Olympic champion Nathan Adrian and Caeleb Dressel were among the qualifiers into the men’s 100m freestyle final. The fastest qualifier was surprisingly Zach Apple, who clocked 48.14 seconds, a personal best by 1.29 seconds.

Chase Kalisz, the Olympic 400m IM silver medalist, qualified fastest into the 200m butterfly final. Kalisz could make the U.S. team in three events this week. He ranks No. 1 in the 200m butterfly and both IMs.

Olympian Tom Shields missed making the eight-man final by .11, placing ninth overall.

Olympian Hali Flickinger was the top qualifier into the women’s 200m butterfly final. Cammile Adams, who finished fourth in Rio, is not competing at nationals.

Kelsi Worrell, who was second-fastest in the U.S. this year behind Flickinger entering this week, is not swimming the 200m fly at nationals.

MORE: King to be less vocal on Efimova topic this summer

OlympicTalk is on Apple News. Favorite us!