Burton revealed its patchwork designs for the U.S. Olympic Snowboard Team on Tuesday.
“We’re really proud that the 2014 uniform builds on Burton’s legacy of creating fun, unconventional designs that stray from the formal, traditional look of most uniforms,” said Greg Dacyshyn, Chief Creative Officer at Burton Snowboards, in a press release. “The vintage quilt and flag print of the jacket combined with the corduroy pants give the uniform a ‘heirloom hippie’ vibe that lines up with snowboarding’s laid-back culture while paying respect to America’s longstanding creative heritage. It will stand out in Sochi for sure.”
The manufacturer partnered with the U.S. Ski and Snowboard Association for the third straight Olympics to make team uniforms.
This year’s uniforms include a patchwork quilt design with American flags. Burton said it found the original patchwork quilt at an antique fair and then made a replica design, weatherproofed, of course.
Missy Franklin broke into tears reading a letter to her parents in a mock press conference in a spot for Minute Maid, one of the four-time Olympic champion’s sponsors since turning professional a year ago.
It was filmed in April near her home in Denver.
Franklin has split time training and competing and working with companies including GoPro, Laureus, Minute Maid, Speedo, United Airlines, Visa and Wheaties.
Franklin has said the sponsor commitments will curtail in the middle of May, when she starts a blackout period to focus on training for the U.S. Olympic Trials, which are June 26-July 3 in Omaha and air on NBC Sports.