The U.S. Olympic Team Opening Ceremony uniform cardigans are a patchwork design of stars, stripes and Olympic rings.
The Ralph Lauren outfits — made-in-the-USA kits of wool carted from Oregon, spun in Pennsylvania and North Carolina and knit in California, according to USA Today — were debuted on TODAY on Thursday by Olympic curlers Jared Zezel and Jessica Schultz.
The 2012 Olympic uniforms made by Ralph Lauren generated headlines for being mostly made in China.
“We’ve learned a lot,” David Lauren, executive vice president of global advertising, marketing and communications, told USA Today. “This is an important issue for many Americans and one we have fully embraced, and we want to continue to lead the way and find all kinds of vendors who can produce amazing products made in America.”
More than 40 domestic partners helped manufacture the uniforms.
“What I really enjoy when [I] look at it is I can see the patriotic spirit,” U.S. hockey player Julie Chu said, according to USA Today. “When everyone’s wearing it together, it makes a bold statement.”
Here are the prices for the apparel — cardigan emblazoned with stars ($598), cream cotton turtleneck sweater ($245), slim-fitting white fleece athletic pants bearing the “Team USA” label ($165), black leather boots with bright red laces ($395), a cotton belt accented with American graphics ($75) and a reindeer hat ($95).
All of the proceeds go to the U.S. Olympic Committee.
U.S. Olympic Team roster so far
British Paralympic champion Josef Craig was disqualified from a race because he didn’t cover up an Olympic rings tattoo on his chest at the IPC European Championships on Sunday.
Craig, 19, was disqualified because of an International Paralympic Committee swimming rule that states, “body advertisements are not allowed in any way whatsoever (this includes tattoos and symbols).”
Craig, who did not have the tattoo when he took gold at London 2012, has since competed at the European Championships with the Olympic rings tattoo covered.
If people attend the Paralympics, which are held weeks after the Olympics at the same venues, they will very often see the Paralympic Agitos logo where the Olympic logo once appeared.
It is visual proof that the International Olympic Committee and the International Paralympic Committee are separate entities.
At the London Paralympics, American Rudy Garcia-Tolson earned silver in a 200m individual medley with an Olympic rings tattoo visible near his left shoulder-blade.
An IPC spokesperson said the rule pertaining to the Paralympics — which covers all sports — was new going into 2012 and will be fully enforced for the first time in Rio.
MORE: London gymnastics medalist gets elaborate Olympic tattoo
Missy Franklin broke into tears reading a letter to her parents in a mock press conference in a spot for Minute Maid, one of the four-time Olympic champion’s sponsors since turning professional a year ago.
It was filmed in April near her home in Denver.
Franklin has split time training and competing and working with companies including GoPro, Laureus, Minute Maid, Speedo, United Airlines, Visa and Wheaties.
Franklin has said the sponsor commitments will curtail in the middle of May, when she starts a blackout period to focus on training for the U.S. Olympic Trials, which are June 26-July 3 in Omaha and air on NBC Sports.
VIDEO: Franklin revisits ‘biggest sacrifice’ in GoPro series finale