Lil Ligety

J.C. Penney remixes Blackstreet with ‘Go Ligety’ video

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J.C. Penney is your clubhouse leader for best Olympics commercial.

The department store released a 2-minute, 19-second spot featuring U.S. Alpine skier Ted Ligety to the backdrop of a remixed version of the 1996 Blackstreet hit, “No Diggity.”

The video not only follows the “No Diggity” lyrics closely, but it also spoofs the original music video.

Blackstreet co-founder “C-Black” reprises the single that knocked “Macarena” off the top of the Billboard charts. He does so with the help of a figurine Alpine skier dubbed, “Lil’ Ligety,” similar to the set of “Lil’ Penny” era figurines in the “No Diggity” music video.

The chorus is changed from:

I like the way you work it
No diggity, I got to bag it up, bag it up

To this:

I like the way you work it
Go Ligety, you’ve got to round it up

“Round it up” is a request from J.C. Penney to customers, a quartet of women who drove up in a minivan in this case, to add a donation to Team USA to their purchases.

The “No Diggity” video from 1996 opens with several people exiting limousines.

Alas, there are no 2014 versions of the two sports jerseys worn in “No Diggity,” a Dallas Cowboys Emmitt Smith and a North Carolina Tar Heels Ed Cota.

Some of our favorite “Go Ligety” lyrics:

Feeling golden is a forte
Each and every day
Like Ligety

….

By no means low key
Like a podium in Sochi

(h/t @germanotes)

Ligety leads U.S. Olympic Alpine Skiing Team

Nick Symmonds auctions body ad space for double 2012 amount

Nick Symmonds
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U.S. 800m runner Nick Symmonds‘ right shoulder is apparently twice as valuable as his left shoulder.

The two-time Olympian auctioned ad space on his body for a second straight Olympic summer, with the final bid at $21,800 for nine square inches on his right shoulder in an Ebay auction that ended Thursday afternoon.

T-Mobile CEO John Legere‘s Twitter account claimed the winning bid of 107 overall bids.

In 2012, Symmonds auctioned the same nine inches on his left shoulder for $11,100 to Hanson Dodge Creative, a marketing agency based in Milwaukee. Here’s what that temporary tattoo looked like.

Symmonds’ temporary tattoo was not visible during the 2012 Olympics or 2012 Olympic Trials, as rules mandate the advertisement is taped over in those events plus other IAAF competitions.

Symmonds, 32, finished fifth at the 2012 Olympics and second at the 2013 World Championships.

He was left off the 2015 World Championships roster, after winning the national title, after refusing to sign a USA Track and Field contract that required athletes to wear Nike-branded Team USA gear at team functions at Worlds.

Symmonds’ apparel sponsor has been Brooks since January 2014. He was previously a Nike-sponsored Oregon Track Club member for seven years.

MORE: Mother, son set to compete in same Olympics for first time

Karch Kiraly to remain U.S. women’s volleyball coach through 2020

Karch Kiraly
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Karch Kiraly will continue as U.S. women’s volleyball team head coach through the 2020 Olympics, agreeing to a four-year contract renewal.

“It’s been a tremendous honor to lead this special group of intelligent, powerful, hard-working, dedicated women, and the great staff that supports them — and it’s a double honor to prepare for battle at the Rio Olympics, knowing we’ll have the opportunity to carry that work forward in the next quadrennial,” Kiraly said in a press release.

Kiraly, the only U.S. volleyball player to earn indoor and beach Olympic titles, took over after serving on Hugh McCutcheon‘s staff from 2009 through the 2012 Olympics, where the U.S. women took silver behind Brazil.

Kiraly then led the U.S. women to their first World or Olympic title in 2014. They are ranked No. 1 in the world ahead of China and Brazil.

The program has gone 50 years with zero Olympic golds and broke a 62-year World Championship drought in 2014.

Kiraly, 55, is set to become the first coach of multiple U.S. Olympic women’s volleyball teams since Terry Liskevych from 1988 through 1996.

MORE: U.S. women’s volleyball team inspired by tennis legend