T.J. Oshie

Social media statistics from Sochi 2014

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The top American social media subjects of the Sochi Olympics were T.J. Oshie and the U.S. men’s hockey team and figure skaters Meryl Davis and Charlie White, according to statistics from the U.S. Olympic Committee.

The USOC posted a recap of record social media, digital and broadcast platforms numbers from the Olympics and Paralympics on Tuesday.

Here are some of the highlights:

The most popular tweet from the USOC’s account during the Olympics was this:

The U.S.’ win over Russia via shootout generated a record Games-high 72,630 tweets per minute.

A post of Davis and White winning the U.S.’ first Olympic ice dancing gold was the most popular on Facebook.

As a whole, the U.S. Olympic Team of more than 200 athletes was the most active of all nations on social media in Sochi. It totaled 22,598 posts across Facebook, Twitter and Instagram, according to the USOC. Canada (15,716) and Great Britain (9,867) were next highest.

Oshie, Gus Kenworthy and Shaun White experienced the greatest gain in Twitter followers, all adding more than 93,000 each.

The top Paralympics event was the U.S.’ 1-0 win over Russia in the sledge hockey final and this tweet from the U.S. Paralympic Team account:

This USOC recap has more information on record viewership numbers for NBC, NBCSN, NBCOlympics.com, NBC Sports Live Extra and TeamUSA.org.

What’s next for Tatyana McFadden after Sochi success

NBC, Snapchat, Buzzfeed partner for Olympic Trials, Rio Games

Rio 2016
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NBC Olympics will partner with Snapchat for daily “Live Stories” and an NBC Rio Olympic Discover channel (co-produced with Buzzfeed) during the U.S. Olympic Trials and the Rio Games.

The Live Stories allows Snapchatters attending select U.S. Olympic Trials events and the Rio Games to contribute photo and video Snaps to the Snapchat-curated story.

The Live Stories will include behind-the-scenes and fan moments, and Snapchat will feature NBC’s Rio Olympic brand marks, logos and more.

The Discover channel will be live from Aug. 4 (one day before the Opening Ceremony) through Aug. 22 (one day after the Closing Ceremony).

From NBC Sports Group:

Buzzfeed will leverage NBC’s access to athletes, as well as clips and shots from inside and outside Rio Olympic venues, to bring Snapchatters a fresh, mobile-first look at the Games.

MORE: Full Olympic Trials broadcast schedule

Race against Usain Bolt’s world record with ‘BeatBot’ (video)

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Puma has introduced the “BeatBot,” a self-driving, line-following robot that runners can program to move at a specific pace around a track.

That means one could race against a robot-version of Usain Bolt‘s 100m world record of 9.58 seconds, with BeatBot’s top speed at just over 27 miles per hour.

The BeatBot can also navigate track curves, as shown in the video above.

Puma plans to roll out BeatBot to various track programs around the world over the year.

MORE: Bolt, Ashton Eaton set for showdown