Usain Bolt

Usain Bolt, Missy Franklin lead Olympians on most marketable athletes list

1 Comment

Usain Bolt is the most marketable athlete in a sport whose biggest event is the Olympics for the fourth straight year, according to SportPro’s World’s 50 Most Marketable Athletes list.

Bolt came in at No. 6 on the list, which, in the past, has ranked athletes according to their marketing potential over a three-year period starting with the upcoming summer. It has looked at six categories — value for money, age, home market, charisma, willingness to be marketed and crossover appeal.

Bolt, the six-time Olympic champion and world-record holder in the 100m and 200m, is gearing up for his fourth Olympic bid in 2016.

Bolt is the only athlete in the world to make the top six of SportsPro’s list each of the last four years. He was No. 1 in 2011.

Lionel Messi had also been in the top six in 2011, 2012 and 2013, but the Argentine soccer superstar fell to No. 11 for 2014.

Here’s what SportsPro had to say about Bolt this year:

“Bolt is one of a handful of globally renowned, universally respected pitchmen who can break through. There simply isn’t anyone anything like him, within his sport or without.”

Formula 1 driver Lewis Hamilton is No. 1 on this year list, which includes 22 Olympians and two Paralympians:

4. Cristiano Ronaldo, Soccer
5. Grigor Dimitrov, Tennis
6. Usain Bolt, Track and Field
7. Neymar, Soccer (Neymar was No. 1 in 2012 and 2013)
8. Missy Franklin, Swimming
11. Lionel Messi, Soccer
14. Alex Morgan, Soccer
15. Novak Djokovic, Tennis
18. Ronda Rousey, Judo
20. Alan Oliveira, Paralympic Track and Field
21. Andy Murray, Tennis
23. Mikaela Shiffrin, Alpine Skiing
28. Katarina Johnson-Thompson, Track and Field
29. Anthony Davis, Basketball
31. Victoria Azarenka, Tennis
34. Mami Sato, Paralympic Track and Field
37. James Harden, Basketball
38. Fabiana Claudino, Volleyball
39. Taylor Phinney, Cycling
42. Ben Ainslie, Sailing
45. Masahiro Tanaka, Baseball
46. Carmelo Anthony, Basketball
48. Caroline Wozniacki, Tennis
49. Martin Fourcade, Biathlon

The rankings have been done annually since 2010, though it’s hard to find the full list from five years ago.

No. 8 Franklin, who became the first woman to win six gold medals at a single World Swimming Championships last year, made her debut on the list in 2013 at No. 20.

Shaun White and Lindsey Vonn made the list each of the last three years but did not crack the top 50 for 2014. David Rudisha and Yuna Kim were also on the 2013 list and did not carry over.

Michael Phelps was No. 8 in 2011 and No. 28 in 2012 but has not made the list each of the last two years.

Seb Coe, IAAF to explore Tyson Gay case

Mikaela Shiffrin wins back-to-back slalom races at Aspen World Cup

Leave a comment

“I think there’s something special about Aspen,” Mikaela Shiffrin told NBC after winning two slalom races in as many days.

After Saturday’s history-making win, when Shiffrin won her first World Cup race in the U.S. and was the first American woman to win a slalom race at the Aspen World Cup stop, the twenty-year-old won again by a large margin. After winning by 3:07 seconds on Saturday, Shiffrin told reporters, “I don’t think [my competitors] are going to let me get away with three seconds ever again.”

But on Sunday her lead over the second place finisher, Frida Hansdotter of Sweden, wasn’t much shorter: 2:65 seconds. And this was with an early mistake that left her off balance for a moment in her final run.

In third place was Sarka Strachova of the Czech Republic.

This weekend also saw a podium finish for American Travis Ganong. Racing the downhill event at Lake Louise yesterday, Ganong finished third behind Aksel Lund Svindal of Norway, who is recovering from an Achilles injury that prevented him from competing the majority of the last season, and Peter Fill of Norway. Ganong cAksel Lund Svindal of Norwayouldn’t quite repeat his success in the Super G event on Sunday, finishing fourth.

MORE: Three U.S. ice dance teams into Grand Prix final

Hamburg withdraws 2024 Olympic bid after referendum

Leave a comment

Hamburg will not continue its bid to host the 2024 Olympics and Paralympics, withdrawing from the race after a public referendum was held.

If over 50% of the voters in Hamburg had voted in support of the Olympic bid they would have stayed in race. However, the New York Times reported that of the 650,000 votes that were cast, 51.7% were against the bid.

Olaf Scholz, the mayor of Hamburg, said, “This is a decision that we did not have liked but it is clear.”

A public referendum also ended Munich’s bid for the 2022 Winter Olympics. Germany has not hosted a Games since 1972.

The cities that remain in contention to host the 2024 Olympics are Los Angeles, Budapest, Paris and Rome. None of these plan to hold public referendums.

The 2024 host city will be selected on September 13th, 2017 at the International Olympic Committee meeting in Lima, Peru.