Usain Bolt

Usain Bolt, Missy Franklin lead Olympians on most marketable athletes list

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Usain Bolt is the most marketable athlete in a sport whose biggest event is the Olympics for the fourth straight year, according to SportPro’s World’s 50 Most Marketable Athletes list.

Bolt came in at No. 6 on the list, which, in the past, has ranked athletes according to their marketing potential over a three-year period starting with the upcoming summer. It has looked at six categories — value for money, age, home market, charisma, willingness to be marketed and crossover appeal.

Bolt, the six-time Olympic champion and world-record holder in the 100m and 200m, is gearing up for his fourth Olympic bid in 2016.

Bolt is the only athlete in the world to make the top six of SportsPro’s list each of the last four years. He was No. 1 in 2011.

Lionel Messi had also been in the top six in 2011, 2012 and 2013, but the Argentine soccer superstar fell to No. 11 for 2014.

Here’s what SportsPro had to say about Bolt this year:

“Bolt is one of a handful of globally renowned, universally respected pitchmen who can break through. There simply isn’t anyone anything like him, within his sport or without.”

Formula 1 driver Lewis Hamilton is No. 1 on this year list, which includes 22 Olympians and two Paralympians:

4. Cristiano Ronaldo, Soccer
5. Grigor Dimitrov, Tennis
6. Usain Bolt, Track and Field
7. Neymar, Soccer (Neymar was No. 1 in 2012 and 2013)
8. Missy Franklin, Swimming
11. Lionel Messi, Soccer
14. Alex Morgan, Soccer
15. Novak Djokovic, Tennis
18. Ronda Rousey, Judo
20. Alan Oliveira, Paralympic Track and Field
21. Andy Murray, Tennis
23. Mikaela Shiffrin, Alpine Skiing
28. Katarina Johnson-Thompson, Track and Field
29. Anthony Davis, Basketball
31. Victoria Azarenka, Tennis
34. Mami Sato, Paralympic Track and Field
37. James Harden, Basketball
38. Fabiana Claudino, Volleyball
39. Taylor Phinney, Cycling
42. Ben Ainslie, Sailing
45. Masahiro Tanaka, Baseball
46. Carmelo Anthony, Basketball
48. Caroline Wozniacki, Tennis
49. Martin Fourcade, Biathlon

The rankings have been done annually since 2010, though it’s hard to find the full list from five years ago.

No. 8 Franklin, who became the first woman to win six gold medals at a single World Swimming Championships last year, made her debut on the list in 2013 at No. 20.

Shaun White and Lindsey Vonn made the list each of the last three years but did not crack the top 50 for 2014. David Rudisha and Yuna Kim were also on the 2013 list and did not carry over.

Michael Phelps was No. 8 in 2011 and No. 28 in 2012 but has not made the list each of the last two years.

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North Korean member of IOC expects team at PyeongChang Olympics

VANCOUVER, BC - FEBRUARY 12:  Song Chol Ri of North Korea carries the national flag during the Opening Ceremony of the 2010 Vancouver Winter Olympics at BC Place on February 12, 2010 in Vancouver, Canada.  (Photo by Cameron Spencer/Getty Images)
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The North Korean member of the International Olympic Committee believes a North Korean delegation will be at the PyeongChang Olympics, according to Kyodo News.

“There is no reason why we won’t come and no reason why we can’t,” IOC member Chang Ung said last week at the Asian Winter Games in Japan, according to the news agency. “We will proceed according to the Olympic Charter.”

An IOC spokesman previously said that the first step toward possible North Korean participation in the PyeongChang Olympics would be the North Korean Olympic Committee’s response to its invitation to the Winter Games sent out two weeks ago.

The IOC sends invitations to National Olympic Committees around the world coinciding with one year out to an Olympics.

However, it’s not a certainty that North Korea will qualify any athletes for the Winter Games. Despite winning at least four medals at every Summer Games since boycotting Seoul 1988, it didn’t have any athletes at the Sochi Olympics and just two at Vancouver 2010.

North Korea has zero top performing international winter sports athletes and few who even appear at major competitions.

North Korean short track speed skater Choe Un Song ranks No. 123 in the world after appearing in one World Cup this season in Beijing. A pairs figure skating team is ranked No. 54. A different North Korean pairs team missed a Sochi berth by 1.5 points at the last qualifying competition.

Nations without qualified athletes are still able to enter one man and one woman in the Summer Olympics in swimming and track and field. But no such exception applies in the Winter Games.

The IOC has given no indication that an exception could be made to invite a non-qualified North Korean athlete to PyeongChang.

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Chad le Clos still has nightmares of losing to Michael Phelps in Rio

RIO DE JANEIRO, BRAZIL - AUGUST 09:  Michael Phelps (L) of the United States leads Chad le Clos of South Africa in the Men's 200m Butterfly Final on Day 4 of the Rio 2016 Olympic Games at the Olympic Aquatics Stadium on August 9, 2016 in Rio de Janeiro, Brazil.  (Photo by Adam Pretty/Getty Images)
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Chad le Clos reportedly said he still has nightmares about losing to Michael Phelps in their much-anticipated rematch in the Rio Olympic 200m butterfly.

“I wake up in the middle of the night in a sweat over that race,” le Clos said, according to Independent Online in South Africa.

In Rio, le Clos finished fourth in the 200m butterfly final (video here), seven tenths of a second behind Phelps after famously turning his head to look at Phelps in the final 50 meters of the race.

In 2012, le Clos beat Phelps for Olympic gold by .05.

When Phelps unretired in 2014, he said he would never race the 200m butterfly again. But he picked it up a year later, in part because times around the world were not that fast and in part because of his desire to exact revenge on le Clos in Rio.

Now, it’s le Clos who wants a rematch.

“I want it that bad,” le Clos said, according to the report. “I just want Phelps to come back.”

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MORE: PyeongChang 2018 daily schedule highlights