Usain Bolt

Usain Bolt, Missy Franklin lead Olympians on most marketable athletes list

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Usain Bolt is the most marketable athlete in a sport whose biggest event is the Olympics for the fourth straight year, according to SportPro’s World’s 50 Most Marketable Athletes list.

Bolt came in at No. 6 on the list, which, in the past, has ranked athletes according to their marketing potential over a three-year period starting with the upcoming summer. It has looked at six categories — value for money, age, home market, charisma, willingness to be marketed and crossover appeal.

Bolt, the six-time Olympic champion and world-record holder in the 100m and 200m, is gearing up for his fourth Olympic bid in 2016.

Bolt is the only athlete in the world to make the top six of SportsPro’s list each of the last four years. He was No. 1 in 2011.

Lionel Messi had also been in the top six in 2011, 2012 and 2013, but the Argentine soccer superstar fell to No. 11 for 2014.

Here’s what SportsPro had to say about Bolt this year:

“Bolt is one of a handful of globally renowned, universally respected pitchmen who can break through. There simply isn’t anyone anything like him, within his sport or without.”

Formula 1 driver Lewis Hamilton is No. 1 on this year list, which includes 22 Olympians and two Paralympians:

4. Cristiano Ronaldo, Soccer
5. Grigor Dimitrov, Tennis
6. Usain Bolt, Track and Field
7. Neymar, Soccer (Neymar was No. 1 in 2012 and 2013)
8. Missy Franklin, Swimming
11. Lionel Messi, Soccer
14. Alex Morgan, Soccer
15. Novak Djokovic, Tennis
18. Ronda Rousey, Judo
20. Alan Oliveira, Paralympic Track and Field
21. Andy Murray, Tennis
23. Mikaela Shiffrin, Alpine Skiing
28. Katarina Johnson-Thompson, Track and Field
29. Anthony Davis, Basketball
31. Victoria Azarenka, Tennis
34. Mami Sato, Paralympic Track and Field
37. James Harden, Basketball
38. Fabiana Claudino, Volleyball
39. Taylor Phinney, Cycling
42. Ben Ainslie, Sailing
45. Masahiro Tanaka, Baseball
46. Carmelo Anthony, Basketball
48. Caroline Wozniacki, Tennis
49. Martin Fourcade, Biathlon

The rankings have been done annually since 2010, though it’s hard to find the full list from five years ago.

No. 8 Franklin, who became the first woman to win six gold medals at a single World Swimming Championships last year, made her debut on the list in 2013 at No. 20.

Shaun White and Lindsey Vonn made the list each of the last three years but did not crack the top 50 for 2014. David Rudisha and Yuna Kim were also on the 2013 list and did not carry over.

Michael Phelps was No. 8 in 2011 and No. 28 in 2012 but has not made the list each of the last two years.

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IOC sanctions 3 boxers for betting on fights at Rio Olympics

GLASGOW, SCOTLAND - AUGUST 02:  Gold medalist Michael Conlan of Northern Ireland celebrates after the Men's Bantam (56kg) Final at SSE Hydro during day ten of the Glasgow 2014 Commonwealth Games on August 2, 2014 in Glasgow, Scotland.  (Photo by Alex Livesey/Getty Images)
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LAUSANNE, Switzerland (AP) — The IOC has sanctioned three boxers – two from Ireland and one from Britain – for betting on fights at the Olympics in Rio de Janeiro.

The International Olympic Committee issued “severe reprimands” to Ireland’s Michael Conlan and Steve Donnelly and Britain’s Antony Fowler for violating the rules that prohibit betting.

None of the boxers won medals.

The IOC says all three placed bets on fights at the games, but adds that “there was no intent to manipulate any event.”

Athletes and officials are banned from betting on Olympic events and required to report any approach or suspicion of fixing.

The IOC says, in order to be eligible to compete in the 2020 Tokyo Olympics, the three boxers must undergo an “educational program.”

The Irish and British national Olympic committees also received reprimands for “not having properly informed” their athletes of the betting rules.

MORE: Claressa Shields congratulated by famous boxing actor (video)

Tokyo to propose moving more venues for Olympics

Jacques Rogge Tokyo 2020
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TOKYO (AP) — Tokyo’s original plans for a compact Olympics in 2020 continue to fall by the wayside.

A Tokyo government panel is set to propose moving more venues outside of the city – including hundreds of kilometers (miles) away – in order to save money, the latest in a series of changes since the Japanese capital was awarded the games three years ago.

Among the venues being reviewed are those for volleyball, swimming, rowing and canoe sprint, Kyodo news agency reported Wednesday.

Public broadcaster NHK said the panel would propose moving rowing and canoeing to Tome City, about 440 kilometers (270 miles) northeast of Tokyo in the prefecture of Miyagi. Tome was one of several cities severely affected by the 2011 earthquake and tsunami. The city is approximately 70 kilometers (45 miles) north of Sendai, which is a three-hour train ride from Tokyo.

Details of the proposed changes are expected to be made public Thursday at a meeting of a taskforce for metropolitan government reform.

The changes would require approval of the International Olympic Committee and the individual international sports federations.

The government panel was set up earlier this month by Tokyo Governor Yuriko Koike, who is determined to reduce the soaring costs.

Tokyo won the right to host the games in 2013 by promising a compact bid with 28 of the 31 competition venues within an eight-kilometer (5-mile) radius of the Olympic Village. Originally, only shooting, modern pentathlon and one football venue were to be outside the eight-kilometer radius.

Already, venues for basketball, taekwondo and cycling have been moved outside of Tokyo to maximize existing facilities. Cycling was moved to Izu, some 145 kilometers (90 miles) southwest of the capital.

Tokyo organizing committee president Yoshiro Mori acknowledged in July that the cost of building seven temporary venues for the Olympics had surged to an estimated $2.6 billion, up from an initial estimate of $690 million.

Mori said the original figures were the result of sloppy calculations which he blamed on the Tokyo metropolitan government and the Japanese Olympic Committee.

The organizing committee hasn’t disclosed an official estimate of the overall costs but has acknowledged it will be considerably higher than the $3.5 billion that was forecast in the bid.

Preparations for the games have been plagued by a series of scandals involving the new national stadium, the official logo and allegations of bribery in the bidding process.

Work on the new national stadium has fallen behind schedule because the government abandoned an original design amid spiraling costs. The total costs for staging the Olympics are shared by the organizing committee, the Tokyo municipal government and the national government.

MORE: Aly Raisman: Tokyo 2020 is the goal