Usain Bolt

Usain Bolt, Missy Franklin lead Olympians on most marketable athletes list

1 Comment

Usain Bolt is the most marketable athlete in a sport whose biggest event is the Olympics for the fourth straight year, according to SportPro’s World’s 50 Most Marketable Athletes list.

Bolt came in at No. 6 on the list, which, in the past, has ranked athletes according to their marketing potential over a three-year period starting with the upcoming summer. It has looked at six categories — value for money, age, home market, charisma, willingness to be marketed and crossover appeal.

Bolt, the six-time Olympic champion and world-record holder in the 100m and 200m, is gearing up for his fourth Olympic bid in 2016.

Bolt is the only athlete in the world to make the top six of SportsPro’s list each of the last four years. He was No. 1 in 2011.

Lionel Messi had also been in the top six in 2011, 2012 and 2013, but the Argentine soccer superstar fell to No. 11 for 2014.

Here’s what SportsPro had to say about Bolt this year:

“Bolt is one of a handful of globally renowned, universally respected pitchmen who can break through. There simply isn’t anyone anything like him, within his sport or without.”

Formula 1 driver Lewis Hamilton is No. 1 on this year list, which includes 22 Olympians and two Paralympians:

4. Cristiano Ronaldo, Soccer
5. Grigor Dimitrov, Tennis
6. Usain Bolt, Track and Field
7. Neymar, Soccer (Neymar was No. 1 in 2012 and 2013)
8. Missy Franklin, Swimming
11. Lionel Messi, Soccer
14. Alex Morgan, Soccer
15. Novak Djokovic, Tennis
18. Ronda Rousey, Judo
20. Alan Oliveira, Paralympic Track and Field
21. Andy Murray, Tennis
23. Mikaela Shiffrin, Alpine Skiing
28. Katarina Johnson-Thompson, Track and Field
29. Anthony Davis, Basketball
31. Victoria Azarenka, Tennis
34. Mami Sato, Paralympic Track and Field
37. James Harden, Basketball
38. Fabiana Claudino, Volleyball
39. Taylor Phinney, Cycling
42. Ben Ainslie, Sailing
45. Masahiro Tanaka, Baseball
46. Carmelo Anthony, Basketball
48. Caroline Wozniacki, Tennis
49. Martin Fourcade, Biathlon

The rankings have been done annually since 2010, though it’s hard to find the full list from five years ago.

No. 8 Franklin, who became the first woman to win six gold medals at a single World Swimming Championships last year, made her debut on the list in 2013 at No. 20.

Shaun White and Lindsey Vonn made the list each of the last three years but did not crack the top 50 for 2014. David Rudisha and Yuna Kim were also on the 2013 list and did not carry over.

Michael Phelps was No. 8 in 2011 and No. 28 in 2012 but has not made the list each of the last two years.

Seb Coe, IAAF to explore Tyson Gay case

Katie Ledecky breaks 2 pool records in Stanford home debut

RIO DE JANEIRO, BRAZIL - AUGUST 09:  Katie Ledecky of the United States celebrates winning gold in the Women's 200m Freestyle Final on Day 4 of the Rio 2016 Olympic Games at the Olympic Aquatics Stadium on August 9, 2016 in Rio de Janeiro, Brazil.  (Photo by Adam Pretty/Getty Images)
Getty Images
Leave a comment

Katie Ledecky rewrote the Stanford Avery Aquatic Center pool record book in her first college home meet.

The five-time Olympic gold medalist broke pool records in winning the 200- and 500-yard freestyles in a dual meet with Washington State on Thursday.

Ledecky clocked 1:44.18 in the 200-yard free, which broke Olympic champion teammate Simone Manuel‘s mark of 1:44.34 from last year.

The NCAA Championships winning time from last season was 1:42.42. Ledecky’s personal best in the event is 1:41.04. The American record is 1:39.10 by Missy Franklin.

About 45 minutes later, Ledecky won the 500-yard freestyle in 4:36.43, breaking 2008 Olympian Julia Smit‘s pool record of 4:41.74.

The NCAA Championships winning time from last season was 4:31.33. Ledecky’s personal best is 4:26.58, which doubles as the American record.

Ledecky passed up millions in endorsement dollars to swim collegiately.

The Stanford women’s swim team hosts Texas on Nov. 12, streamed live.

MORE: Phelps, Ledecky lead Golden Goggle nominees

Nick Symmonds hopes to compete 1 more year

Nick Symmonds
Getty Images
Leave a comment

Nick Symmonds, the outspoken two-time U.S. Olympic 800m runner, said he thinks he’s going to try and compete one more season.

“I really want to make one more worlds team,” Symmonds said in a Facebook video Thursday. “I’ve just got to make sure my ankle holds up.”

Symmonds, 32, last raced May 18 and missed the Olympic Trials due to a left ankle injury. He said Thursday that he’s 100 percent healthy and running 40 miles per week.

On June 30, Symmonds said after withdrawing before the Olympic Trials that he “could possibly” compete one more year, but the decision would come down to whether his apparel sponsor, Brooks, wanted to extend his contract beyond 2016.

The 2013 World Championships silver medalist said he had accomplished all of his running goals except for winning an Olympic medal (he was fifth in 2012) and completing a marathon.

In 2015, Symmonds won his sixth U.S. 800m title but missed the world championships due to a contract dispute with USA Track and Field.

Once he retires, Symmonds has said he wants to climb the tallest mountain on every continent.

MORE: Devon Allen: I can still be a 2-sport athlete