Usain Bolt

Usain Bolt, Missy Franklin lead Olympians on most marketable athletes list

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Usain Bolt is the most marketable athlete in a sport whose biggest event is the Olympics for the fourth straight year, according to SportPro’s World’s 50 Most Marketable Athletes list.

Bolt came in at No. 6 on the list, which, in the past, has ranked athletes according to their marketing potential over a three-year period starting with the upcoming summer. It has looked at six categories — value for money, age, home market, charisma, willingness to be marketed and crossover appeal.

Bolt, the six-time Olympic champion and world-record holder in the 100m and 200m, is gearing up for his fourth Olympic bid in 2016.

Bolt is the only athlete in the world to make the top six of SportsPro’s list each of the last four years. He was No. 1 in 2011.

Lionel Messi had also been in the top six in 2011, 2012 and 2013, but the Argentine soccer superstar fell to No. 11 for 2014.

Here’s what SportsPro had to say about Bolt this year:

“Bolt is one of a handful of globally renowned, universally respected pitchmen who can break through. There simply isn’t anyone anything like him, within his sport or without.”

Formula 1 driver Lewis Hamilton is No. 1 on this year list, which includes 22 Olympians and two Paralympians:

4. Cristiano Ronaldo, Soccer
5. Grigor Dimitrov, Tennis
6. Usain Bolt, Track and Field
7. Neymar, Soccer (Neymar was No. 1 in 2012 and 2013)
8. Missy Franklin, Swimming
11. Lionel Messi, Soccer
14. Alex Morgan, Soccer
15. Novak Djokovic, Tennis
18. Ronda Rousey, Judo
20. Alan Oliveira, Paralympic Track and Field
21. Andy Murray, Tennis
23. Mikaela Shiffrin, Alpine Skiing
28. Katarina Johnson-Thompson, Track and Field
29. Anthony Davis, Basketball
31. Victoria Azarenka, Tennis
34. Mami Sato, Paralympic Track and Field
37. James Harden, Basketball
38. Fabiana Claudino, Volleyball
39. Taylor Phinney, Cycling
42. Ben Ainslie, Sailing
45. Masahiro Tanaka, Baseball
46. Carmelo Anthony, Basketball
48. Caroline Wozniacki, Tennis
49. Martin Fourcade, Biathlon

The rankings have been done annually since 2010, though it’s hard to find the full list from five years ago.

No. 8 Franklin, who became the first woman to win six gold medals at a single World Swimming Championships last year, made her debut on the list in 2013 at No. 20.

Shaun White and Lindsey Vonn made the list each of the last three years but did not crack the top 50 for 2014. David Rudisha and Yuna Kim were also on the 2013 list and did not carry over.

Michael Phelps was No. 8 in 2011 and No. 28 in 2012 but has not made the list each of the last two years.

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Nick Symmonds auctions body ad space for double 2012 amount

Nick Symmonds
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U.S. 800m runner Nick Symmonds‘ right shoulder is apparently twice as valuable as his left shoulder.

The two-time Olympian auctioned ad space on his body for a second straight Olympic summer, with the final bid at $21,800 for nine square inches on his right shoulder in an Ebay auction that ended Thursday afternoon.

T-Mobile CEO John Legere‘s Twitter account claimed the winning bid of 107 overall bids.

In 2012, Symmonds auctioned the same nine inches on his left shoulder for $11,100 to Hanson Dodge Creative, a marketing agency based in Milwaukee. Here’s what that temporary tattoo looked like.

Symmonds’ temporary tattoo was not visible during the 2012 Olympics or 2012 Olympic Trials, as rules mandate the advertisement is taped over in those events plus other IAAF competitions.

Symmonds, 32, finished fifth at the 2012 Olympics and second at the 2013 World Championships.

He was left off the 2015 World Championships roster, after winning the national title, after refusing to sign a USA Track and Field contract that required athletes to wear Nike-branded Team USA gear at team functions at Worlds.

Symmonds’ apparel sponsor has been Brooks since January 2014. He was previously a Nike-sponsored Oregon Track Club member for seven years.

MORE: Mother, son set to compete in same Olympics for first time

Karch Kiraly to remain U.S. women’s volleyball coach through 2020

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Karch Kiraly will continue as U.S. women’s volleyball team head coach through the 2020 Olympics, agreeing to a four-year contract renewal.

“It’s been a tremendous honor to lead this special group of intelligent, powerful, hard-working, dedicated women, and the great staff that supports them — and it’s a double honor to prepare for battle at the Rio Olympics, knowing we’ll have the opportunity to carry that work forward in the next quadrennial,” Kiraly said in a press release.

Kiraly, the only U.S. volleyball player to earn indoor and beach Olympic titles, took over after serving on Hugh McCutcheon‘s staff from 2009 through the 2012 Olympics, where the U.S. women took silver behind Brazil.

Kiraly then led the U.S. women to their first World or Olympic title in 2014. They are ranked No. 1 in the world ahead of China and Brazil.

The program has gone 50 years with zero Olympic golds and broke a 62-year World Championship drought in 2014.

Kiraly, 55, is set to become the first coach of multiple U.S. Olympic women’s volleyball teams since Terry Liskevych from 1988 through 1996.

MORE: U.S. women’s volleyball team inspired by tennis legend