Usain Bolt

Usain Bolt, Missy Franklin lead Olympians on most marketable athletes list

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Usain Bolt is the most marketable athlete in a sport whose biggest event is the Olympics for the fourth straight year, according to SportPro’s World’s 50 Most Marketable Athletes list.

Bolt came in at No. 6 on the list, which, in the past, has ranked athletes according to their marketing potential over a three-year period starting with the upcoming summer. It has looked at six categories — value for money, age, home market, charisma, willingness to be marketed and crossover appeal.

Bolt, the six-time Olympic champion and world-record holder in the 100m and 200m, is gearing up for his fourth Olympic bid in 2016.

Bolt is the only athlete in the world to make the top six of SportsPro’s list each of the last four years. He was No. 1 in 2011.

Lionel Messi had also been in the top six in 2011, 2012 and 2013, but the Argentine soccer superstar fell to No. 11 for 2014.

Here’s what SportsPro had to say about Bolt this year:

“Bolt is one of a handful of globally renowned, universally respected pitchmen who can break through. There simply isn’t anyone anything like him, within his sport or without.”

Formula 1 driver Lewis Hamilton is No. 1 on this year list, which includes 22 Olympians and two Paralympians:

4. Cristiano Ronaldo, Soccer
5. Grigor Dimitrov, Tennis
6. Usain Bolt, Track and Field
7. Neymar, Soccer (Neymar was No. 1 in 2012 and 2013)
8. Missy Franklin, Swimming
11. Lionel Messi, Soccer
14. Alex Morgan, Soccer
15. Novak Djokovic, Tennis
18. Ronda Rousey, Judo
20. Alan Oliveira, Paralympic Track and Field
21. Andy Murray, Tennis
23. Mikaela Shiffrin, Alpine Skiing
28. Katarina Johnson-Thompson, Track and Field
29. Anthony Davis, Basketball
31. Victoria Azarenka, Tennis
34. Mami Sato, Paralympic Track and Field
37. James Harden, Basketball
38. Fabiana Claudino, Volleyball
39. Taylor Phinney, Cycling
42. Ben Ainslie, Sailing
45. Masahiro Tanaka, Baseball
46. Carmelo Anthony, Basketball
48. Caroline Wozniacki, Tennis
49. Martin Fourcade, Biathlon

The rankings have been done annually since 2010, though it’s hard to find the full list from five years ago.

No. 8 Franklin, who became the first woman to win six gold medals at a single World Swimming Championships last year, made her debut on the list in 2013 at No. 20.

Shaun White and Lindsey Vonn made the list each of the last three years but did not crack the top 50 for 2014. David Rudisha and Yuna Kim were also on the 2013 list and did not carry over.

Michael Phelps was No. 8 in 2011 and No. 28 in 2012 but has not made the list each of the last two years.

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World championships rematches in Birmingham; Diamond League preview

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Several newly crowned world champions headline a Diamond League meet in Birmingham, Great Britain, on Sunday, live on NBC Sports Gold and The Olympic Channel: Home of Team USA.

Coverage begins on NBC Sports Gold at 8:20 a.m. ET and on the Olympic Channel at 10 a.m.

Many stars made the 125-mile trek northwest from London, where worlds concluded last Sunday, to Birmingham for the last Diamond League meet before the finals in Zurich (Aug. 24) and Brussels (Sept. 1).

They include Allyson FelixMo FarahElaine Thompson and Shaunae Miller-Uibo, plus surprise world champs Emma CoburnPhyllis Francis and Ramil Guliyev.

Here are the Birmingham entry lists. Here’s the schedule of events (all times Eastern):

8:22 a.m. — Women’s Pole Vault
8:31 a.m. — Men’s Long Jump
8:41 a.m. — Women’s 800m
9:30 a.m. — Men’s Mile
9:39 a.m. — Men’s High Jump
9:47 a.m. — Women’s Discus
10:03 a.m. — Women’s 400m Hurdles
10:14 a.m. — Men’s 800m
10:23 a.m. — Men’s 100m
10:28 a.m. — Women’s Triple Jump
10:32 a.m. — Men’s 400m
10:40 a.m. — Women’s 3000m
10:53 a.m. — Men’s Shot Put
10:57 a.m. — Men’s 110m Hurdles
11:08 a.m. — Women’s 100m
11:17 a.m. — Men’s 200m
11:26 a.m. — Women’s 1500m
11:36 a.m. — Women’s 400m
11:45 a.m. — Men’s 3000m

Here are five events to watch:

Women’s 3000m — 10:40 a.m.
Emma Coburn and Courtney Frerichs, the surprise one-two finishers in the world championships 3000m steeplechase, race without the barriers and water jumps here. The two fastest American steeplers of all time face the two fastest Americans in the 5000m all time — Shannon Rowbury and Molly Huddle.

But the favorite has to be Kenyan Hellen Obiri, who is the fastest woman since 1993 in this non-Olympic event. Obiri dusted 10,000m world-record holder Almaz Ayana with her kick to win the world 5000m crown on Sunday.

Men’s Shot Put — 10:53 a.m.
Ten of the top 11 finishers from worlds are here, including the medalists — Tomas Walsh (NZL), Joe Kovacs (USA) and Stipe Žunić (CRO).

Nobody has been more impressive this season than Olympic champion Ryan Crouser, who will look to make up for his shocking sixth-place finish from London. Crouser owns five of the world’s top six throws in 2017, including a 22.65-meter heave at the USATF Outdoor Championships. That’s two feet farther than Walsh’s world title-winning throw.

Women’s 100m — 11:08 a.m.
An interesting field will race in two heats to qualify for this final. It does not include Tori Bowie, who in London became the first American woman to take a global 100m crown since 2005.

But it does include Olympic 100m champion Elaine Thompson, who earned zero medals at worlds while reportedly slowed by a stomach illness and an Achilles problem. World 100m silver and bronze medalists Marie-Josée Ta Lou and Dafne Schippers are also in the field.

Two Olympic champions making their Diamond League 100m debuts are Sally Pearson, the 2012 Olympic 100m hurdles gold medalist, and Rio 400m champion Shaunae Miller-Uibo.

Men’s 200m — 11:17 a.m.
Who would have thought six months ago that a Diamond League 200m without Usain BoltAndre De GrasseWayde van Niekerk or Justin Gatlin would be one of the headline events?

After the surprise at worlds, this one is intriguing. Turkey’s Ramil Guliyev is entered after winning an out-of-nowhere gold medal in London. He’ll face a man with reason to carry a chip on his shoulder — Botswana’s Isaac Makwala. Makwala has the fastest 200m time in the world this year but finished sixth at worlds, likely in part due to his medical controversy and having to run an extra 200m heat alone the night before the final.

Women’s 400m — 11:36 a.m.
The three world medalists return here, hopefully to race in better weather conditions. American Phyllis Francis surpassed Allyson Felix and a stumbling Miller-Uibo to claim gold on a wet, chilly night in London last week in the slowest world championships-winning time ever. Bahrain’s Salwa Eid Naser clipped Felix for silver, with Miller-Uibo falling to fourth.

Felix still owns the fastest time in the world this year and, with Miller-Uibo choosing to race the 100m in Birmingham, is a quarter of a second faster than anyone in this field in 2017.

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VIDEO: Ten memorable races from worlds

U.S., Great Britain to hold track and field dual meet

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The U.S. and Great Britain go head-to-head in a track and field meet on July 21 at the London Olympic Stadium.

“The Meet” will include nine running, jumping, hurdles and relay events and last two hours. Specific events and athletes will be announced early next year.

The U.S. topped the overall medal standings at every Olympics and world outdoor championships since 2004.

Great Britain is one of three countries to earn at least five medals at every Olympics and worlds since 2007, joining the U.S. and Kenya.

British athletes made six podiums at the just-completed worlds at the London Olympic Stadium, including in all four relays. The other two medals came from Mo Farah, who is moving to road racing and marathons after this season.

“The Meet” is similar to swimming’s “Duel in the Pool,” a biennial head-to-head competition between the U.S. and rival Australia from 2003 through 2007 and between the U.S. and Europe between 2009 and 2015.

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VIDEO: Ten memorable races from worlds