Usain Bolt

Usain Bolt, Missy Franklin lead Olympians on most marketable athletes list

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Usain Bolt is the most marketable athlete in a sport whose biggest event is the Olympics for the fourth straight year, according to SportPro’s World’s 50 Most Marketable Athletes list.

Bolt came in at No. 6 on the list, which, in the past, has ranked athletes according to their marketing potential over a three-year period starting with the upcoming summer. It has looked at six categories — value for money, age, home market, charisma, willingness to be marketed and crossover appeal.

Bolt, the six-time Olympic champion and world-record holder in the 100m and 200m, is gearing up for his fourth Olympic bid in 2016.

Bolt is the only athlete in the world to make the top six of SportsPro’s list each of the last four years. He was No. 1 in 2011.

Lionel Messi had also been in the top six in 2011, 2012 and 2013, but the Argentine soccer superstar fell to No. 11 for 2014.

Here’s what SportsPro had to say about Bolt this year:

“Bolt is one of a handful of globally renowned, universally respected pitchmen who can break through. There simply isn’t anyone anything like him, within his sport or without.”

Formula 1 driver Lewis Hamilton is No. 1 on this year list, which includes 22 Olympians and two Paralympians:

4. Cristiano Ronaldo, Soccer
5. Grigor Dimitrov, Tennis
6. Usain Bolt, Track and Field
7. Neymar, Soccer (Neymar was No. 1 in 2012 and 2013)
8. Missy Franklin, Swimming
11. Lionel Messi, Soccer
14. Alex Morgan, Soccer
15. Novak Djokovic, Tennis
18. Ronda Rousey, Judo
20. Alan Oliveira, Paralympic Track and Field
21. Andy Murray, Tennis
23. Mikaela Shiffrin, Alpine Skiing
28. Katarina Johnson-Thompson, Track and Field
29. Anthony Davis, Basketball
31. Victoria Azarenka, Tennis
34. Mami Sato, Paralympic Track and Field
37. James Harden, Basketball
38. Fabiana Claudino, Volleyball
39. Taylor Phinney, Cycling
42. Ben Ainslie, Sailing
45. Masahiro Tanaka, Baseball
46. Carmelo Anthony, Basketball
48. Caroline Wozniacki, Tennis
49. Martin Fourcade, Biathlon

The rankings have been done annually since 2010, though it’s hard to find the full list from five years ago.

No. 8 Franklin, who became the first woman to win six gold medals at a single World Swimming Championships last year, made her debut on the list in 2013 at No. 20.

Shaun White and Lindsey Vonn made the list each of the last three years but did not crack the top 50 for 2014. David Rudisha and Yuna Kim were also on the 2013 list and did not carry over.

Michael Phelps was No. 8 in 2011 and No. 28 in 2012 but has not made the list each of the last two years.

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Ex-Canadian Olympic Committee president sorry for behavior, quits law firm

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MONTREAL (AP) — Former Canadian Olympic Committee President Marcel Aubut has apologized for his behavior amid allegations he sexually harassed several women.

He said in a statement Friday he has been “living in turmoil,” offering “unreserved apologies” from the “bottom of my heart” to all who have been hurt by his conduct. The 67-year-old Aubut adds he is leaving his BCF law firm and seeking counseling.

Aubut resigned as Canadian Olympic Committee president last weekend after women accused him of sexual comments and unwanted touching. Interim president Tricia Smith has said the organization’s board was not aware of “any specific interactions that would be construed as harassment.”

Aubut was CEO of the NHL’s Quebec Nordiques until the team moved to Colorado in 1995. He was inducted into Canada’s Sports Hall of Fame in 1999.

MORE: Canada sets Rio 2016 medals goal

Magnificent Seven reunion in the works

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Magnificent Seven teammates had a message for team captain Amanda Borden after they won gold at the Atlanta 1996 Olympics.

“You have to get us back together,” Borden remembered in a phone interview Friday.

Reunions have been rare in the last 15 years, but Borden said she’s been in contact with all of her teammates to arrange at least one get-together in 2016 to mark the 20-year anniversary of their Olympic triumph.

“It’s easier said than done,” said Borden, who owns two Phoenix-area gyms with her husband and has three children. “I know every one of us really wants to make it happen. We are definitely doing it. It’s just a matter of if all of us can be there.”

It may happen in Atlanta. It may be at a USA Gymnastics event, such as the Olympic trials in San Jose, Calif., in July. It may be somewhere less visible, such as a warm beach.

It probably won’t happen in Rio de Janeiro, because it’s hard to coordinate the schedules of all seven women for an event abroad, even though some will be at the Olympics anyway.

Borden and Kerri Strug said they don’t remember all seven members of the team being together since 2008, the year the Magnificent Seven shared a stage for a U.S. Olympic Hall of Fame induction (photo here).

“[Borden] has put out the feelers; it seems like we’re on board,” Strug said while in New York last month for an Epson “Swimming in Ink” event with U.S. synchronized swimmers. “Do we want to do a cruise or take a vacation?”

The other Magnificent Seven team members were Amy Chow, Dominique Dawes, Shannon MillerDominique Moceanu and Jaycie Phelps.

MORE GYMNASTICS: Shannon Miller recalls 1996 Olympic podium thoughts in book excerpt