RIO DE JANEIRO, BRAZIL - AUGUST 13:  Michael Phelps of the United States competes in the Men's 4 x 100m Medley Relay Final on Day 8 of the Rio 2016 Olympic Games at the Olympic Aquatics Stadium on August 13, 2016 in Rio de Janeiro, Brazil.  (Photo by Clive Rose/Getty Images)
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Michael Phelps says 2017 will be big year in next plunge

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SAN JOSE, Calif. (AP) — Olympic medalist Michael Phelps has a second act in mind, one that might lead him to Silicon Valley. Although the athlete isn’t offering much in the way of specifics.

“I would love to get involved, whether it’s in a couple little startups here and there, take a little risk, have some fun and see where it goes,” Phelps said in an interview during a visit to San Jose.

Tech entrepreneurship would mark a big change for Phelps, whose business experience to date consists mostly of endorsement deals with Under Armour, Visa and Wheaties. These and other big brands have paid him an estimated $75 million during his career. In an advertising campaign that began last month, he became pitchman for the computer chipmaker Intel.

What else might the swimmer, who won 28 medals in five Olympics, do in the tech industry? Phelps wouldn’t say, beyond noting that he isn’t ready to start his own investment fund, like retired Los Angeles Lakers star Kobe Bryant did earlier this summer with entrepreneur Jeff Stibel. If Phelps has ideas for founding a startup of his own, he’s keeping them to himself.

Making the leap from pitchman to businessman is not easy, said David Carter, executive director of the University of Southern California’s Marshall Sports Business Institute. “Athletes come and go and many talk a big game, but they don’t follow through,” he said. Phelps “is really going to have commit to learning about business and demonstrate his seriousness about it.”

Celebrities have had mixed results in the tech startup arena, like anyone else.

Rapper and producer Dr. Dre was part of the founding team that sold Beats to Apple for $3 billion in 2014. The value of an investment fund co-founded by Ashton Kutcher has soared from $30 million, to $250 million since its 2010 inception.

Then there’s HJR Capital, started by former San Francisco 49er lineman Harris Barton. After enticing ex-teammates Joe Montana and Ronnie Lott to join him, the investment firm collapsed in 2009.

In September, former Boston Red Sox pitcher Curt Schilling settled a long running legal dispute with the state of Rhode Island. A $75 million deal brought Schilling’s 38 Studios to the state from Massachusetts. It failed spectacularly within two years.

Phelps is exploring other options. He’s already launched a line of swimwear and other clothing bearing his “MP” logo. Other products are in the pipeline for next year, though he won’t say what.

“I am getting my feet wet,” Phelps said with a grin. “2017 will be a big year.”

VIDEO: Boomer Phelps gets early swimming lessons

IOC president wants life bans for Russian cheats

DOHA, QATAR - NOVEMBER 16: IOC President Thomas Bach closing remarks during the fourth day of the 21st ANOC General Assembly at the Sheraton Grand Hotel on November 16, 2016 in Doha, Qatar. (Photo by Mark Runnacles/Getty Images for ANOC)
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LAUSANNE, Switzerland (AP) — Russian athletes and officials who are proven to have been part of a doping “manipulation system” should be banned for life from the Olympics, IOC President Thomas Bach said Thursday.

Bach gave his personal view one day before Canadian investigator Richard McLaren publishes a final report into alleged state-backed cheating at the 2014 Sochi Winter Olympics.

Proof of systematic doping would be “aggravated circumstances” to justify life bans, the IOC leader said at a news conference after a three-day executive board meeting.

“I would not like to see this person again at any Olympic Games in any function,” Bach said, noting that as an IOC disciplinary commission chairman he approved life bans for Austrian team members implicated in doping at the 2006 Turin Winter Games.

However, proving that individual athletes knew of systematic doping involving state agencies could be difficult.

McLaren, who was appointed by the World Anti-Doping Agency in May, is expected to give more detail about cheating operations at the Sochi laboratory.

In his interim report in July, McLaren confirmed claims by former lab director Grigory Rodchenkov of a hole-in-the-wall swapping system aided by the FSB security agency to exchange athletes’ dirty urine samples for clean ones.

Earlier Thursday, the IOC member appointed to oversee disciplinary cases that arise from McLaren’s evidence acknowledged they could be tough to prove.

“Can you prove (athletes) were aware?” Denis Oswald, a Swiss lawyer, said on the sidelines of a sports law conference in Geneva.

“It is not that we would be scared to attack high level people in the Russian regime,” the Swiss lawyer said. “The question is more on the legal point of view. Can you punish athletes if they have done nothing and whether they were not aware of what was happening?”

Bach has also appointed a second IOC commission, headed by former Switzerland president Samuel Schmid, to evaluate if McLaren’s report and evidence proves a state-run doping system.

“And then based on that we will see if we can start cases against athletes,” Oswald said.

Meanwhile, United States lawmakers want Bach to attend a congressional committee hearing next Thursday to provide an update on sports’ fight against doping.

“Unfortunately I cannot attend there,” said Bach, adding that the IOC will “provide by other means all the information they may need.”

MORE: Russia sets 2018 Olympics medal target

IOC president doesn’t rule out awarding 2028 Olympic host in 2017

SOCHI, RUSSIA - FEBRUARY 23: The Olympic Flag waves as part of the 2014 Sochi Winter Olympics Closing Ceremony at Fisht Olympic Stadium on February 23, 2014 in Sochi, Russia.  (Photo by Joe Scarnici/Getty Images)
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LAUSANNE, Switzerland (AP) — IOC President Thomas Bach says he wants to change the Olympic host city bidding procedure because it “produces too many losers.”

Bach’s comments came on the same day the IOC executive board cleared all three candidate cities for the 2024 Olympics — Paris, Los Angeles and Budapest, Hungary — to advance to the next stage of the race.

Bach did not categorically rule out the possibility of awarding the hosting rights for two games at once — 2024 and 2028 — when the IOC votes next September in Lima, Peru.

Bach said at a news conference “it is not the purpose of an Olympic candidature procedure to produce losers.”

He said the goal is “to produce the best possible host for an Olympic Games.”

Asked about speculation the IOC could award the 2024 and 2028 Olympics at the same time, he said: “Let us study this question, which is not an easy one.”

VIDEO: LA 2024 Olympic bid venue plan