Michael Phelps

Michael Phelps Under Armour spot named best ad of 2016

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Before Michael Phelps collected five golds and a silver in Rio, for a total of 28 career Olympic medals, he decided to do something he’d never done before: commit himself 100 percent to his swimming training for, he told Bob Costas, the first time in his life.

His grueling journey from retirement back to the top of the sport was captured in a powerful 90-second Under Armour ad called “Rule Yourself.” The spot also earned him another honor: star of the best ad of the year, according to Adweek.

Adweek ranked “Rule Yourself” first in their list of the 10 best ads of 2016. They praised the ad for “using darkness to paradoxically shed new light on one of the planet’s biggest stars—and the physical and psychological cost of dedicating one’s life to swimming at the highest level.”

Set to The Kills’ “The Last Goodbye,” the ad made Phelps and his now-wife, Nicole Johnson, tear up when they viewed the finished product for the first time.

The creative director of Droga5, the ad agency that produced the ad, told Adweek, “When you hear [Phelps] talk about life, what it was like to be in a pool since a super-young age—the hard work, the loneliness—you sympathize with this man. It became easy to root for him, to make something that reflected everything he had gone through.”

Phelps agreed the spot was true to life.

“It showed exactly how I prepare,” he told Adweek. “The hard work pays off if you do it, and if you do it well. As long as you’re literally busting your butt every single day, you’ll see the goal at the end of the road.”

The ad concludes with the tag line, “It’s what you do in the dark that puts you in the light.

MORE: Olympics rank No. 6 on Facebook global topics for 2016

Ghana Olympic skeleton slider’s helmet: rabbit escapes lion

Ron Leblanc
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It’s called The Rabbit Theory.

That’s what Akwasi Frimpong, Ghana’s first Olympic skeleton slider, calls his new helmet.

The one that he will wear in PyeongChang as the second athlete from his nation to compete at a Winter Games.

Frimpong, 31, tells an incredible story.

He said he was raised by his grandmother Minka in a one-room home with nine other children before joining his mom in the Netherlands at age 8 as an illegal immigrant and eventually moving to Utah.

Frimpong’s full story is here.

Frimpong’s life — before he converted from sprinting to bobsled to skeleton — was chronicled in a 2010 Dutch documentary tilted “Theorie van het Konjin” (translation: The Rabbit Theory).

“My former sprint coach Sammy Monsels talks about the analogy of a rabbit in a cage, ready to escape from a lion,” Frimpong said in an email Monday. “I am that rabbit, and I have escaped the lions [of my past]. I am no longer being eaten by all the things around my life.”

The helmet that he will wear sliding head-first down an icy chute in South Korea in three weeks draws attention to it.

The design is of a lion’s head with mouth agape and a pair of rabbits coming out. Plus the colors of the Ghanaian flag.

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MORE: Jamaica qualifies first Olympic women’s bobsled team

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USA Gymnastics leaders resign as more victims speak

USA Gymnastics
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LANSING, Mich. (AP) — USA Gymnastics announced the resignations of three key leaders Monday while more women and girls told a judge about being sexually assaulted at the hands of a sports doctor who spent years with Olympic gymnasts and other female athletes.

The resignations of chairman Paul Parilla, vice chairman Jay Binder and treasurer Bitsy Kelley were announced in Indianapolis while a judge in Lansing heard a fifth day of statements from women and girls who said they were molested by Larry Nassar.

“We support their decisions to resign at this time,” said Kerry Perry, president and CEO of USA Gymnastics, which is the national governing body for gymnastics. “We believe this step will allow us to more effectively move forward in implementing change within our organization.”

The board positions are volunteer and unpaid, but the resignations add to the months of turmoil. Steve Penny quit as president last March after critics said USA Gymnastics failed to protect gymnasts from abusive coaches and Nassar.

“New board leadership is necessary because the current leaders have been focused on establishing that they did nothing wrong,” USOC CEO Scott Blackmun said in a statement Monday. “USA Gymnastics needs to focus on supporting the brave survivors.”

USA Gymnastics last week said it was ending its long relationship with the Karolyi Ranch, the Huntsville, Texas, home of former national team coordinator Martha Karolyi and her husband, Bela. Some Olympians said they were assaulted there by Nassar.

Meanwhile, in Michigan, Nassar’s sentencing hearing continued Monday, raising the number of girls and women who have spoken to nearly 100 since last week.

“I want to you know that your face and the face of all of the sister survivor warriors — the whole army of you — I’ve heard your words,” Ingham County Circuit Judge Rosemarie Aquilina said after a woman spoke in her Michigan courtroom. “Your sister survivors and you are going through incomprehensible lengths, emotions and soul-searching to put your words together, to publicly stop (the) defendant, to publicly stop predators, to make people listen.”

Nassar, 54, has admitted molesting athletes during medical treatment when he was employed by Michigan State University and USA Gymnastics. He has already been sentenced to 60 years in prison for child pornography crimes.

Under a plea deal, he faces a minimum prison sentence of 25 to 40 years in the molestation case. The maximum term could be much higher.

“Larry, how many of us are there? Do you even know?” asked Clasina Syrboby, as she fought back tears while speaking for more than 20 minutes Monday. “You preyed on me, on us. You saw a way to take advantage of your position — the almighty and trusted gymnastics doctor. Shame on you Larry. Shame on you.

She and other victims also continued their criticism of Michigan State, USA Gymnastics and the U.S. Olympic Committee for not doing enough to stop Nassar when initial complaints were made.

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MORE: Watch, read Aly Raisman’s full testimony