Michael Phelps

Michael Phelps Under Armour spot named best ad of 2016

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Before Michael Phelps collected five golds and a silver in Rio, for a total of 28 career Olympic medals, he decided to do something he’d never done before: commit himself 100 percent to his swimming training for, he told Bob Costas, the first time in his life.

His grueling journey from retirement back to the top of the sport was captured in a powerful 90-second Under Armour ad called “Rule Yourself.” The spot also earned him another honor: star of the best ad of the year, according to Adweek.

Adweek ranked “Rule Yourself” first in their list of the 10 best ads of 2016. They praised the ad for “using darkness to paradoxically shed new light on one of the planet’s biggest stars—and the physical and psychological cost of dedicating one’s life to swimming at the highest level.”

Set to The Kills’ “The Last Goodbye,” the ad made Phelps and his now-wife, Nicole Johnson, tear up when they viewed the finished product for the first time.

The creative director of Droga5, the ad agency that produced the ad, told Adweek, “When you hear [Phelps] talk about life, what it was like to be in a pool since a super-young age—the hard work, the loneliness—you sympathize with this man. It became easy to root for him, to make something that reflected everything he had gone through.”

Phelps agreed the spot was true to life.

“It showed exactly how I prepare,” he told Adweek. “The hard work pays off if you do it, and if you do it well. As long as you’re literally busting your butt every single day, you’ll see the goal at the end of the road.”

The ad concludes with the tag line, “It’s what you do in the dark that puts you in the light.

MORE: Olympics rank No. 6 on Facebook global topics for 2016

Eliud Kipchoge wins London Marathon; no world record (video)

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Eliud Kipchoge won his eighth straight marathon (ninth if you count Nike’s sub-two attempt), but missed the world record at a steamy London Marathon by more than one minute on Sunday.

The Kenyan Olympic champion clocked 2:04:27, pulling away from Ethiopian Tola Kitata by 33 seconds. Mo Farah, the four-time Olympic track champ in his second marathon, finished third in 2:06:32.

Kipchoge and Kitata fell off Dennis Kimetto‘s world-record pace around the 20th mile. Kimetto ran 2:02:57 at the 2014 Berlin Marathon.

Full results are here.

The temperature eclipsed 70 degrees Farenheit during the race, making it one of the hottest London Marathons ever.

No world record in the women’s race, either. Kenyan Vivian Cheruiyot won in 2:18:31, passing pre-race favorite Mary Keitany in the 23rd mile. Cheruiyot won by 1 minute, 42 seconds over countrywoman Brigid Kosgei. Keitany slowed to fifth in 2:24:27.

Cheruiyot, a 34-year-old mom, made her marathon debut in London last year, finishing fourth. Before that, Cheruiyot earned four Olympic medals on the track, plus four world titles combined in the 5000m and 10,000m.

Paula Radcliffe‘s world record with male pacers — 2:15:25 from 2003 — was a target for Keitany. Last year, Keitany broke Radcliffe’s world record without male pacers by 41 seconds, winning her third London title in 2:17:01.

The other leading contender Sunday, Ethiopian Tirunesh Dibaba, stopped in the 20th mile.

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MORE: Shalane Flanagan looks to future after last Boston Marathon

2018 London Marathon results

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Top finishers from the 38th London Marathon (full searchable results here) …

Men’s Elite
1. Eliud Kipchoge (KEN) 2:04:27
2. Tola Kitata (ETH) 2:05:00
3. Mo Farah (GBR) 2:06:32
4. Abel Kirui (KEN) 2:07:07
5. Bedan Karoki (KEN) 2:08:34
6. Kenenisa Bekele (ETH) 2:08:53
7. Lawrence Cherono (KEN) 2:09:25
8. Daniel Wanjiru (KEN) 2:10:35
9. Amanuel Mesel (ERI) 2:11:52
10. Yohanes Gebregergish (ER) 2:12:09
17. Guye Adola (ETH) 2:32:35

Women’s Elite
1. Vivian Cheruiyot (KEN) 2:18:31
2. Brigid Kosgei (KEN) 2:20:13
3. Tadelech Bekele (ETH) 2:21:30
4. Gladys Cherono (KEN) 2:24:10
5. Mary Keitany (KEN) 2:24:27
6. Rose Chelimo (BRN) 2:26:03
7. Mare Dibaba (ETH) 2:27:45
8. Lily Partridge (GBR) 2:29:24
9. Tracy Barlow (GBR) 2:32:09
10. Stephanie Bruce (USA) 2:32:28
DNF. Tirunesh Dibaba (ETH)

Men’s Wheelchair
1. David Weir (GBR) 1:31:15
2. Marcel Hug (SUI) 1:31:15
3. Daniel Romanchuk (USA) 1:31:16
4. Josh George (USA) 1:31:24
5. Kurt Fearnley (AUS) 1:31:24

Women’s Wheelchair
1. Madison de Rozario (AUS) 1:42:58
2. Tatyana McFadden (USA) 1:42:58
3. Susannah Scaroni (USA) 1:43:00
4. Manuela Schar (SUI) 1:43:01
5. Amanda McGrory (USA) 1:43:04

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MORE: Shalane Flanagan looks to future after last Boston Marathon