Los Angeles 2024
LA 2024

LA 2024 Olympic bid gets lots of Facebook likes … from Pakistan

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PARIS (AP) — More than a million Facebook users like the idea of hosting the 2024 Olympic Games in Los Angeles. Many of them, oddly enough, from Pakistan.

A report prepared for The Associated Press says most of LA’s likes have come in the past six weeks from far away from Southern California.

“The fan growth evolution for the LA2024 Facebook page does seem suspicious,” said analyst Michaela Branova, whose Prague, Czech Republic-based firm, Socialbakers, drew up the report. “Countries such as Bangladesh and Pakistan suddenly spike from almost zero to tens of thousands of fans within a few days in February.”

LA campaign spokesman Jeff Millman said there was nothing suspicious about the figures. He said LA kicked off a series of Facebook advertisements starting Feb. 3. The scale and the mechanics of the advertising campaign weren’t made clear – Millman declined to divulge how much LA 2024 had spent on promotion – but he noted that Facebook ads were “more efficient in countries where there are fewer competing brands.”

He argued that it made sense to seek fans internationally.

“We are a global campaign, as the Olympic movement is global,” he said.

Socialbakers’ figures, which were commissioned by the AP, give some insight into the dynamics of both the Paris and Los Angeles’ social media campaigns.

By the end of 2016, Los Angeles had 209,000 or so likes, nearly all of which came from the United States, according to Socialbakers. Paris had 62,000 or so fans, 80 percent of which came from France.

By last week both sides’ figures had grown. Paris’ Facebook page tripled its following, but four out of five endorsements came from France, with many of the others originating in Algeria and Tunisia, former French colonies.

Los Angeles saw an explosion in support from Bangladesh, Pakistan, Nepal, Indonesia, Egypt, India, Afghanistan and other low-income countries, according to Socialbakers’ research. In Bangladesh alone, the number of supporters of the U.S. Olympic bid rose from a few dozen to 113,335 in a month-and-a-half. In Pakistan, the number of supporters leapt from 55 to 99,336 over the same period.

Socialbakers’ report said that more than 700,000 of the 1 million accounts that liked LA 2024’s Facebook page had done so within the past six weeks. The surge helped LA blow past Paris (about 235,000 likes) and hit the million mark at an opportune moment. An Olympics conference started Tuesday in Denmark, the first of three events between now and September, when the International Olympic Committee is scheduled to pick one city over the other.

Socialbakers said it wasn’t working for the LA or Paris bid, and that its work was transparent.

“It’s all publicly available, taken directly from the Facebook API,” said spokeswoman Claire Wilson, referring to Facebook’s data interface.

Branova and outside experts said it was possible that a large chunk of LA’s social media support was drummed up by advertisements or other paid methods.

“It’s consistent with what you’d expect to see from paid endorsements,” said Daniel Mochon, who teaches social media marketing at Tulane University’s A. B. Freeman School of Business. “They tend to come from developing countries … You’re going to see sudden spikes that are not necessarily tied to anything external.”

Social media support has been invoked as a selling point by the LA bid, which islocked in competition with Paris for the chance to host the Summer Games. On Monday, LA 2024 released a statement crowing about how its campaign had passed the 1 million follower mark.

That was endorsed by Nathan Cowan of Seattle-based digital marketing analytics firm Rival IQ, which wasn’t involved in the report. Cowan said that while hadn’t seen the raw data, Socialbakers’ work “appears to be entirely accurate.”

Cowan echoed Socialbakers’ suspicions about LA’s numbers, noting the “extreme spike in followers” and their unusual geographic breakdown.

Paris 2024 officials declined to comment. Facebook declined comment, saying in an email that it was up to advertisers to disclose how they promoted their pages. The IOC did not offer any comment, but the group’s rules of conduct note that promotion of a city’s bid must take place “with dignity and moderation.”

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U.S., Great Britain to hold track and field dual meet

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The U.S. and Great Britain go head-to-head in a track and field meet on July 21 at the London Olympic Stadium.

“The Meet” will include nine running, jumping, hurdles and relay events and last two hours. Specific events and athletes will be announced early next year.

The U.S. topped the overall medal standings at every Olympics and world outdoor championships since 2004.

Great Britain is one of three countries to earn at least five medals at every Olympics and worlds since 2007, joining the U.S. and Kenya.

British athletes made six podiums at the just-completed worlds at the London Olympic Stadium, including in all four relays. The other two medals came from Mo Farah, who is moving to road racing and marathons after this season.

“The Meet” is similar to swimming’s “Duel in the Pool,” a biennial head-to-head competition between the U.S. and rival Australia from 2003 through 2007 and between the U.S. and Europe between 2009 and 2015.

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Five women’s gymnasts to watch at P&G Championships

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As Rio gold medalists decide on their futures, this week’s P&G Championships mark the first showcase for a new class of U.S. women’s gymnasts.

For the first time since 2008, nobody in the nationals field in Anaheim has competed at an Olympics. Usually, a gymnast or two carries over into the post-Olympic year, like Bridget Sloan in 2009 and Kyla Ross in 2013.

But this year, the feeling is akin to 2005, when no woman (or man) from the 2004 Athens Games chalked up at nationals.

Back then, a 15-year-old Nastia Liukin, who had already starred in a commercial during the 2004 Olympics, made her senior nationals debut and won the all-around. Three years later, Liukin won the Olympic all-around in Beijing.

There will be talk this week of finding the next Liukin, or Gabby Douglas, or Simone Biles, who, like Liukin, won her senior nationals debut the year after the Olympics.

“Some of them [from Rio], hopefully Simone, will be coming back, but I think this is a great opportunity for some of these girls to go out there and prove that they’re just as ready to compete at a world championships,” said Liukin, now an NBC Olympics analyst. “They have to step up a little bit and kind of become the leaders.”

MORE: P&G Champs broadcast schedule

Gymnasts this week are vying to impress new U.S. national team coordinator Valeri Liukin (Nastia’s father). The four-woman roster for October’s worlds, where there is no team event, will be named after a selection camp later this summer.

Five gymnasts to watch at the P&G Championships:

Ragan Smith
Rio Olympic alternate
2017 AT&T American Cup champion

The Texan performed admirably in her first senior season in 2016, placing fifth in the all-around at the Olympic Trials. Her best events are balance beam and floor exercise, but the U.S. needed uneven bars help in Rio. So she went to the Games as an alternate at age 15, making headlines for this photo with 6-foot-11 basketball player DeAndre Jordan.

Smith, coached by 1991 World all-around champion Kim Zmeskal, emerged this year as the U.S.’ most reliable all-arounder and clear favorite this week. She won the American Cup on March 4 despite a beam fall. A definite all-around medal favorite at October’s worlds.

Ashton Locklear
Rio Olympic alternate
2014 World team champion

Locklear was beaten for the Olympic team bars specialist spot by Madison Kocian after nearly matching Kocian in scores in four routines between last year’s P&G Championships and Olympic Trials. The 19-year-old is not considered an all-around threat this week but is favored to make the world team based on her bars ability. She was fourth in the event at 2014 Worlds.

Riley McCusker
2017 Jesolo Trophy all-around winner

McCusker, who has the same coach as Laurie Hernandez, struggled at the American Cup in her first senior competition, falling on bars and beam. She rebounded to win Jesolo a month later and remain in the mix as the No. 2 U.S. all-arounder (Smith wasn’t at Jesolo).

However, McCusker was on crutches with a cast on her wrist in early July and said she expected to be back to peak form in September, not August.

Morgan Hurd
2017 Stuttgart World Cup bronze medalist

Hurd, a first-year senior who competes in glasses, was adopted from China as a toddler and now lives with her mom in Delaware.

Liukin, asked to name gymnasts to watch this week, started with Hurd, whom she says has the highest floor exercise start value in the world. “She could be capable of winning a world all-around medal and possibly become a world champion on floor,” Liukin said.

Jade Carey
2017 U.S. Classic vault winner

The U.S. has a tradition of sending a vault specialist to worlds, but neither of the top vaulters from the last Olympic cycle — Biles nor MyKayla Skinner — is competing this week. Enter Carey, a 17-year-old who wasn’t an elite gymnast before this season.

Carey performed the difficult Amanar vault at July’s U.S. Classic, where she was the only gymnast to perform two vaults, which is required to compete for medals on the event at worlds.

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