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McDonald’s ends longtime Olympic sponsorship 3 years early

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McDonald’s ended its Olympic sponsorship agreement after more than 40 years with the IOC, three years before their current deal runs out.

“In today’s rapidly evolving business landscape, we understand that McDonald’s is looking to focus on different business priorities,” Timo Lumme, Managing Director of IOC Television and Marketing Services, said in a press release. “For these reasons, we have mutually agreed with McDonald’s to part ways.”

McDonald’s will still be a PyeongChang 2018 sponsor, with its usual restaurants in the Olympic Park and Olympic Village.

McDonald’s receives plenty of Games-time buzz for its athletes’ village store, where athletes can get food for free.

The IOC has no immediate plans for a sponsor to replace McDonald’s.

McDonald’s airlifted hamburgers to U.S. athletes at the 1968 Grenoble Winter Games after they reported being homesick for American food. The restaurant became an official Olympic sponsor in 1976 and has been ever since.

It made its most headlines at the 1984 Los Angeles Games with a scratch-off promotion — “When the U.S. wins, you win” (commercial here). In a specified event, if the U.S. won gold, the giveaway was a free Big Mac. Silver, a regular order of fries. Bronze, a free Coca-Cola.

McDonald’s ended up giving away more food and drink than it anticipated because the Soviet Union announced a boycott two months before the Games. The U.S. earned 174 medals with 83 golds, about double the amounts from its previous Games.

Perhaps no high-profile Olympic athlete has enjoyed the free Olympic McDonald’s more than Usain Bolt, who famously wrote that he ate 1,000 chicken McNuggets at the 2008 Beijing Games.

In 2012, McDonald’s opened its largest freestanding restaurant in the world at the London Olympic Park for the Games, 32,000 square feet and two floors.

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Alysia Montano races pregnant again at USATF Outdoor Championships

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U.S. Olympic 800m runner Alysia Montaño raced four months pregnant in 110-degree heat at the USATF Outdoor Championships in Sacramento, Calif., on Thursday.

Montaño, who raced eight months pregnant at the 2014 USATF Outdoors also in Sacramento, finished last in her 800m first-round heat in 2:21.40. She was 10 seconds faster than her time three years ago.

In a Wonder Woman top, she gritted her teeth on the final straightaway and raised her arms crossing the finish line.

“[In 2014] women let me know that my journey and my story had inspired them in so many different ways,” Montaño told media in Sacramento, standing next to 2-year-old daughter Linnea. “I think there’s something about coming out to any venue, not really expecting to win, but just going along with the journey and seeing what comes out of it. And that’s the most beautiful part for me, being a track and field athlete, the platform that I have, I feel so responsible to be a representative for people who don’t have the same platform, don’t have the same voice that I do.

“I represent so many different people. I represent women. I represent black women. I represent pregnant women. … I think it’s my responsibility to make sure I’m a voice and advocate for them.”

Athletes are looking for top-three finishes to qualify for the world championships in London in August. Finals are later this weekend.

In the men’s 800m, two-time Olympian and 2013 World silver medalist Nick Symmonds was eliminated, 32nd-fastest of 33 runners in the first round.

Symmonds, in his final season, said he has one more race left — the Honolulu Marathon on Dec. 10.

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Lilly King to be less vocal on Yuliya Efimova topic this summer

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Expect to see Lilly King and Yuliya Efimova resume their breaststroke rivalry at the world championships next month.

It will look very different than in Rio, when King became a vocal opponent of doping and directed some of her words at the formerly suspended Russian Efimova.

“This summer, I’m not going to talk about everything that happened last summer,” King said, according to the Indianapolis Star. “I spoke my piece. I’ve said everything I need to say.”

Her focus needs to stay in the pool, where she must finish first or second at the USA Swimming National Championships next week to make it to worlds (broadcast schedule here).

King said in May her goal is to break world records at worlds in Budapest in July.

She may need to in order to defeat Efimova like in Rio.

Efimova has the fastest 100m breast time in the world this year, a 1:04.82 set on Sunday. The national record put her No. 3 on the all-time list (and .09 faster than King’s winning time in Rio).

King is in third place this year at 1:06.20, though she spent all winter focusing on NCAA competition in 25-yard pools.

In Rio, King said Efimova shouldn’t have been allowed to compete given her doping history.

Efimova served a 16-month ban for testing positive for the banned steroid DHEA in 2013. She again tested positive in February 2016 for meldonium, though she said she stopped taking it before it became a banned substance Jan. 1, 2016, and was absolved along with other athletes.

King memorably finger-wagged at an image of Efimova on a TV in the ready room before her 100m breast semifinal and relegated the Russian to silver the following the night.

“You’ve been caught for drug cheating, I’m just not a fan,” King memorably said in Rio, adding last November, “[Doping] was on all of our minds. We had team meetings talking about what it was going to be like. We were going to be racing dopers, and we all knew it.”

King struggled with her newfound fame after she returned home last summer, sobbing in a winter meeting with her University of Indiana coach, Ray Looze, according to the Indianapolis Star:

It was so hard to do normal activities in her hometown – go to the grocery store or eat at a restaurant – that she considered wearing a wig to disguise herself. Her likeness was on a bingo card at a fall festival, so people purposely looked for her. When in Evansville now, she said, she looks at the ground so no one will recognize her. After an initial wave of attention on IU’s campus, she can walk around without interruption.

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