Ryan Lochte

RIO DE JANEIRO, BRAZIL - AUGUST 11:  Ryan Lochte of the United States prepares in the Men's 200m Individual Medley Final on Day 6 of the Rio 2016 Olympic Games at the Olympic Aquatics Stadium on August 11, 2016 in Rio de Janeiro, Brazil.  (Photo by Clive Rose/Getty Images)
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Ryan Lochte signs with new swimsuit brand after Speedo dropped him

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Ryan Lochte will wear Tyr swimsuits, signing with the company after being dropped by longtime sponsor Speedo following his Rio Olympic gas-station incident.

The 12-time Olympic medalist wore the Tyr logo on a swim cap in a Debt.com ad published Monday. Tyr published a video Thursday.

Lochte has signed with a number of companies (most not big names) since he lost sponsors following what happened in Rio.

Lochte is suspended through June 30 and excluded from July’s world championships by USA Swimming as punishment following his Rio gas-station incident.

Lochte has said he plans to return to competition after the ban with an eye on the 2020 Olympics.

Lochte will turn 36 years old during the 2020 Tokyo Games, making him older than all but two previous U.S. Olympic swimmers in individual events (Edgar Adams, 1904, and Dara Torres, 2008).

Lochte is the highest-profile swimmer to sign with Tyr.

Michael PhelpsNatalie CoughlinJenny Thompson and Torres were all Speedo swimmers for most or all of their professional careers, like Lochte until late August.

MORE: Lochte ‘wipes away the past’ in Power Bar video

Ryan Lochte ‘wipes away the past’ in Power Bar video

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For the second time in as many months, Ryan Lochte stars in a jocular ad making a veiled reference to his Rio Olympic gas-station incident.

The swimmer wipes away “the past” on a foggy bathroom mirror and throws a blond wig out of a sunroof in a one-minute Power Bar video published Tuesday.

The company’s tag line in the video is “Clean Start.”

“For example, I am going to recommit myself to water sports,” Lochte says in the spot.

The ad follows a December video for Pine Bros. Softish Throat Drops, where Lochte starred in a spot with a closing banner that read, “Pine Bros.: In this Season of Forgiveness.”

Lochte had previously lost sponsorship deals, including with Speedo, after his Rio Olympic gas-station incident for which he was suspended through June by USA Swimming, plus for the world championships in July.

PHOTOS: Lochte set to be a father

Ryan Lochte films weird ad for cough drops (video)

RIO DE JANEIRO, BRAZIL - AUGUST 11:  Ryan Lochte of the United States prepares in the Men's 200m Individual Medley Final on Day 6 of the Rio 2016 Olympic Games at the Olympic Aquatics Stadium on August 11, 2016 in Rio de Janeiro, Brazil.  (Photo by Clive Rose/Getty Images)
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Ryan Lochte‘s first video ad for his first new sponsor after his Rio Olympic gas-station incident is, well, weird.

The 30-second spot for Pine Bros. Softish Throat Drops shows Lochte sitting in a director’s chair, barefoot, kicking at some leaves in a studio with “Rudolph the Red-Nosed Reindeer” playing in the background.

“Soft, delicious Pine Bros. throat drops on a sore throat – they magical!” Lochte says.

The ad then rolls to a closing banner that reads, “Pine Bros.: In this Season of Forgiveness.”

Pine Bros. added Lochte on Aug. 25, 11 days after his gas-station incident at the Rio Olympics. Lochte had previously lost sponsorship deals, including with Speedo, after the incident for which he was suspended 10 months by USA Swimming.

PHOTOS: Lochte set to be a father