We can’t imagine the NFL placing a permanent resident in London anytime soon – although excommunicating Jacksonville to the other side of the Atlantic seems practical, if not appealing – but after another successful NFL showcase in London, the city’s mayor is looking to lock some American football games into Olympic Stadium.
“The mayor and his team have held a number of meetings with senior executives in the last few days to explore further opportunities involving the NFL and London,” read a statement from Boris Johnson’s office. “The talks were exploratory. We are at an early stage, but the signs are encouraging.”
English citizens were treated to a 45-7 drubbing by the New England Patriots over the hapless St. Louis Rams Sunday at Wembley Stadium, which has an exclusive deal with the NFL through 2016.
The quirky Johnson, who also serves as the head of the London Legacy Development Cooperation, would love to see NFL games added to the Olympic Stadium schedule come 2017. Some have floated the idea of a permanent NFL tenant in the eventual future, but even mentioning it seems premature at this point.
For now it seems English football will fill the void as West Ham remains the leading contender to take over the space when the stadium is reopened in 2014, following $467 million spent renovating the newly dubbed Queen Elizabeth Olympic Park in Stratford.
However, good news! The two sides have agreed to add a second NFL game in London during the 2013 season, which the mayor’s office estimates will bring in an additional $71 million in revenue capital next year.