The Olympics seem to demand every second of the world’s media attention when they arrive for two seemingly short weeks every couple years.
Now, with 2012 coming to an end, Twitter tallied up the tweets and announced that the Olympics were the most talked about event around the globe, raking in 150 million tweets over its 16 days this summer.
By comparison, the contentious U.S. election garnered 31 million tweets on voting day, though a picture of President Barack Obama hugging his wife became the most retweeted picture in history.
As for the athletes, Usain Bolt won gold for the most popular moment, earning 80,000 tweets per minute after he became the first man to win both the 100m and 200m at consecutive Olympics.
Unfortunately he couldn’t beat the Spice Girls performance at the Closing Ceremony, which earned 115,000 tweets per minute and peaked when London Mayor Boris Johnson began dancing with the girls.