Sochi 2014

NBCUniversal celebrates 100-day countdown to Sochi Olympics with increased promotion (videos)

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NBC Olympics and the networks for NBCUniversal will increase Sochi Olympic programming to coincide with the 100-day countdown to the Winter Games on Oct. 29.

A new phase of multi-platform marketing will be highlighted by a 20-channel promotional Roadblock in the 8 p.m. ET/PT hour on Oct. 29. In addition, NBC Sports Group and the networks of NBCU will participate at the kickoff of the USOC’s Road to Sochi Tour in New York City’s Times Square earlier in the day.

“The 100-day mark is the moment when our considerable Olympic campaign kicks into another gear,” said John Miller, CMO, NBC Sports Group. “For Sochi, we will use the full force of America’s largest media company to market the biggest Winter Olympics ever, being hosted by the biggest country in the world. As a Symphony priority, it’s invaluable to have so many parts of the company — 20 channels, 65 websites and the full strength of Comcast — playing together with singular focus to make our campaign come to life and make the Sochi Olympics a massive television event.”

Coverage of the Olympic Winter Games will begin one night before the Opening Ceremony with the start of competition in Sochi — men’s and women’s snowboard slopestyle, women’s moguls and team figure skating.

Here are more highlights of NBCUniversal’s promotional plans from Oct. 29 leading up to the Olympics:

  • The NBC Peacock “bug” with the Olympic rings will appear on NBC and other NBCU networks, including NBCSN, with more frequency.
  • Locally, NBCUniversal will work with its family of over 230 local broadcast affiliates to air locally-focused spots leading up to the 2014 Sochi Winter Olympics, as well as air local news coverage and specific promos about local Olympic athletes and events in their regions.
  • NBCUniversal will air spots that aim to help demonstrate the breadth of digital streaming coverage for the upcoming Sochi Games, and how customers of MVPDs and other distributors of NBCUniversal’s Olympic networks can access that content both in and out of the home on multiple platforms.
  • Comcast, NBCUniversal’s parent company, will use its wide breadth of digital and cable access to reach its customers in over 22 million homes to distribute Olympic-related promotional materials, as well as direct mailings, video guides and video-on demand features all related to NBC’s coverage of the Games.
  • In the final three and a half weeks leading up to the 2014 Sochi Winter Olympics, NBCUniversal will prioritize its Olympic promotional ads across its 18 cable channels. NBCUniversal will air spots to push audiences to the first primetime broadcast on Feb. 6 and the Opening Ceremony on Feb. 7.
  • Leading up to the Games, Olympic promotion will be featured in 14 different out-of-home networks across 18 different outlets, increasing viewer reach by 50% versus the out-of-market delivery for the 2012 London Summer Games. Shoppers and commuters will begin seeing NBC Olympic promotional spots via out-of-home marketing, which will be featured in national retail stores, including Costco and Walmart, in-dining networks, New York City taxi cabs, and PATH trains.

The push toward 100 days out began last weekend with the debut of four Olympic spots narrated by “Revolution” and “Breaking Bad” star Giancarlo Esposito.

“I’m a longtime athlete and have never been a professional and never played sports in school,” Esposito said. “So when I was a young boy the highlight of my life was to watch the summer Olympics, and you had to wait those four years … and then to see the winter Olympics, it was one of the biggest highlights of my life because I always wanted to be able to compete that way.”

You can view the four spots below:

Care

“What I love about the Olympics is that they’re people who are the common man and woman, everyday people who have the opportunity and the chance to prove to themselves that there is something inside them, a dream that can be fulfilled, and to me the Olympics for America is everything,” Esposito said. “I’m a big runner, a big cyclist and in the things that I do, I hear the Olympics music year round in my head … when I’m running in the park around Ladybird Lake here in Austin, Texas. ”

Trade

“I became a skier from watching television and watching skiers, and Lindsey Vonn has become one of my favorites as has been Bode Miller,” Esposito said. “Some of what Bode Miller is — a skier who I can relate to because he was never perfect — he was unorthodox and he could hit a gate and would be on … go from one leg to the other. There was never any opportunity for him to win that race a few years ago (2010 Olympics super combined), but the physical ability that he had not to crash and to get down that course, to me was everything, so even in his failure I was inspired.”

The Same

“To meet guys like Franz Klammer, the winningest skier in all of history, who you just don’t know how he could get his body to move that way and a guy who is just so lovely,” Esposito said.

Dream

“I just can’t wait to watch and be inspired again,” Esposito said.

U.S. Olympic Trials broadcast schedule

Anna van der Breggen is first cyclist to sweep road world titles in 25 years

Anna van der Breggen
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Dutchwoman Anna van der Breggen added the road race crown to her time trial victory at the world road cycling championships, becoming the second rider in history to win both events at the same edition.

“This is, for me, pretty good so far,” she said.

Van der Breggen, the Rio Olympic road race champion, won after a solo attack with more than 25 miles left of an 89-mile course in Imola, Italy, on Saturday.

She prevailed after more than four hours of racing by 80 seconds over countrywoman Annemiek van Vleuten, the 2019 champion. Van Vleuten raced nine days after breaking her left wrist in a Giro Rosa crash.

Italian Elisa Longo Borghini took bronze in the same time as van Vleuten after losing a photo-finish sprint. Lauren Stephens was the top American in 11th.

Full results are here.

The race lacked American standout Chloé Dygert, who crashed out of the time trial while leading on Thursday and required leg surgery.

Van der Breggen joined Frenchwoman Jeannie Longo as the only male or female cyclists to sweep the time trial and road race at a single worlds. Longo did so in 1995 at age 36.

Van der Breggen, 30, said in May that she will retire after the 2021 Olympic season.

It will be the end of one of the great cycling careers. She is now a three-time world champion and nine-time world medalist to go along with her road race gold and time trial bronze in her Olympic debut in Rio.

Worlds conclude Sunday with the men’s road race. A TV and stream schedule is here.

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MORE: A more equal future for women’s cycling? Lizzie Deignan has high hopes

2020 French Open TV, live stream schedule

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Rafael Nadal and Serena Williams can each tie Grand Slam singles titles records at the French Open, with daily live coverage among NBC Sports, Peacock and Tennis Channel.

NBC coverage starts Sunday with first-round action at Roland Garros, its 38th straight year covering the event. Tennis Channel airs the majority of weekday coverage. Peacock, NBC Universal’s new streaming service, has middle weekend broadcasts.

All NBC TV coverage alo streams on NBCSports.com/live and the NBC Sports app.

Nadal is the primary men’s storyline, favored to tie Roger Federer‘s male record of 20 major titles and extend his own record of 12 French Open crowns. Federer is absent after knee operations earlier this year.

The Spaniard’s primary competition is top-ranked Novak Djokovic, the 2016 French Open champion whose only defeat in 2020 was a U.S. Open default for hitting a ball that struck a linesperson in the throat.

Williams bids again to match the overall Grand Slam singles mark of 24 held by Australian Margaret Court. Williams, a three-time French Open champion, lost in the third and fourth round the last two years and is coming off a U.S. Open semifinal exit.

The women’s field is led by 2018 champion Simona Halep but lacks defending champion Ash Barty of Australia, not traveling due to the coronavirus pandemic. Also out: U.S. Open winner Naomi Osaka, citing a sore hamstring and tight turnaround from prevailing in New York two weeks ago.

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MORE: How Jay-Z, Beyonce helped Naomi Osaka come out of her shell

French Open TV Schedule

Date Time (ET) Network Round
Sunday, Sept. 27 5 a.m.-3 p.m. Tennis Channel First Round
12-3 p.m. NBC
Monday, Sept. 28 5 a.m.-3 p.m. Tennis Channel First Round
Tuesday, Sept. 29 5 a.m.-3 p.m. Tennis Channel First Round
Wednesday, Sept. 30 5 a.m.-3 p.m. Tennis Channel Second Round
Thursday, Oct. 1 5 a.m.-3 p.m. Tennis Channel Second Round
Friday, Oct. 2 5 a.m.-3 p.m. Tennis Channel Third Round
Saturday, Oct. 3 5 a.m.-12 p.m. Tennis Channel Third Round
11 a.m. Peacock
Sunday, Oct. 4 5 a.m.-12 p.m. Tennis Channel Fourth Round
11 a.m. Peacock
Monday, Oct. 5 5 a.m.-3 p.m. Tennis Channel Fourth Round
11 a.m. Peacock
Tuesday, Oct. 6 6 a.m.-4:30 p.m. Tennis Channel Quarterfinals
Wednesday, Oct. 7 6 a.m.-4:30 p.m. Tennis Channel Quarterfinals
Thursday, Oct. 8 5 a.m.-2 p.m. Tennis Channel Women’s Semis
11 a.m. NBC, NBCSN
Friday, Oct. 9 5 a.m.-4 p.m. Tennis Channel Men’s Semis
11 a.m. NBC, NBCSN
Saturday, Oct. 10 9 a.m. NBC Women’s Final
Sunday, Oct. 11 9 a.m. NBC Men’s Final