NBCUniversal celebrates 100-day countdown to Sochi Olympics with increased promotion (videos)

Sochi 2014
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NBC Olympics and the networks for NBCUniversal will increase Sochi Olympic programming to coincide with the 100-day countdown to the Winter Games on Oct. 29.

A new phase of multi-platform marketing will be highlighted by a 20-channel promotional Roadblock in the 8 p.m. ET/PT hour on Oct. 29. In addition, NBC Sports Group and the networks of NBCU will participate at the kickoff of the USOC’s Road to Sochi Tour in New York City’s Times Square earlier in the day.

“The 100-day mark is the moment when our considerable Olympic campaign kicks into another gear,” said John Miller, CMO, NBC Sports Group. “For Sochi, we will use the full force of America’s largest media company to market the biggest Winter Olympics ever, being hosted by the biggest country in the world. As a Symphony priority, it’s invaluable to have so many parts of the company — 20 channels, 65 websites and the full strength of Comcast — playing together with singular focus to make our campaign come to life and make the Sochi Olympics a massive television event.”

Coverage of the Olympic Winter Games will begin one night before the Opening Ceremony with the start of competition in Sochi — men’s and women’s snowboard slopestyle, women’s moguls and team figure skating.

Here are more highlights of NBCUniversal’s promotional plans from Oct. 29 leading up to the Olympics:

  • The NBC Peacock “bug” with the Olympic rings will appear on NBC and other NBCU networks, including NBCSN, with more frequency.
  • Locally, NBCUniversal will work with its family of over 230 local broadcast affiliates to air locally-focused spots leading up to the 2014 Sochi Winter Olympics, as well as air local news coverage and specific promos about local Olympic athletes and events in their regions.
  • NBCUniversal will air spots that aim to help demonstrate the breadth of digital streaming coverage for the upcoming Sochi Games, and how customers of MVPDs and other distributors of NBCUniversal’s Olympic networks can access that content both in and out of the home on multiple platforms.
  • Comcast, NBCUniversal’s parent company, will use its wide breadth of digital and cable access to reach its customers in over 22 million homes to distribute Olympic-related promotional materials, as well as direct mailings, video guides and video-on demand features all related to NBC’s coverage of the Games.
  • In the final three and a half weeks leading up to the 2014 Sochi Winter Olympics, NBCUniversal will prioritize its Olympic promotional ads across its 18 cable channels. NBCUniversal will air spots to push audiences to the first primetime broadcast on Feb. 6 and the Opening Ceremony on Feb. 7.
  • Leading up to the Games, Olympic promotion will be featured in 14 different out-of-home networks across 18 different outlets, increasing viewer reach by 50% versus the out-of-market delivery for the 2012 London Summer Games. Shoppers and commuters will begin seeing NBC Olympic promotional spots via out-of-home marketing, which will be featured in national retail stores, including Costco and Walmart, in-dining networks, New York City taxi cabs, and PATH trains.

The push toward 100 days out began last weekend with the debut of four Olympic spots narrated by “Revolution” and “Breaking Bad” star Giancarlo Esposito.

“I’m a longtime athlete and have never been a professional and never played sports in school,” Esposito said. “So when I was a young boy the highlight of my life was to watch the summer Olympics, and you had to wait those four years … and then to see the winter Olympics, it was one of the biggest highlights of my life because I always wanted to be able to compete that way.”

You can view the four spots below:

Care

“What I love about the Olympics is that they’re people who are the common man and woman, everyday people who have the opportunity and the chance to prove to themselves that there is something inside them, a dream that can be fulfilled, and to me the Olympics for America is everything,” Esposito said. “I’m a big runner, a big cyclist and in the things that I do, I hear the Olympics music year round in my head … when I’m running in the park around Ladybird Lake here in Austin, Texas. ”

Trade

“I became a skier from watching television and watching skiers, and Lindsey Vonn has become one of my favorites as has been Bode Miller,” Esposito said. “Some of what Bode Miller is — a skier who I can relate to because he was never perfect — he was unorthodox and he could hit a gate and would be on … go from one leg to the other. There was never any opportunity for him to win that race a few years ago (2010 Olympics super combined), but the physical ability that he had not to crash and to get down that course, to me was everything, so even in his failure I was inspired.”

The Same

“To meet guys like Franz Klammer, the winningest skier in all of history, who you just don’t know how he could get his body to move that way and a guy who is just so lovely,” Esposito said.

Dream

“I just can’t wait to watch and be inspired again,” Esposito said.

U.S. Olympic Trials broadcast schedule

Ukraine Olympic champion auctions gold medals to support his country

Yuriy Cheban
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Sprint canoeist Yuriy Cheban, Ukraine’s most decorated male Olympian, is auctioning his two gold medals and one bronze medal to support his country’s defense and recovery efforts amid the war with Russia.

“It was one of the best moments of my life that can be compared only with the birth of my child,” Cheban posted specifically about his repeat 200m gold at his last Olympics in Rio in 2016. “This Olympic finish left a great memory forever in the world history and in the hearts of Ukraine.

“Time to move on, I would like these medals to benefit Ukrainians once again.”

Cheban, a 36-year-old who coached Ukraine canoeists at the Tokyo Games, took 500m bronze in 2008 before his 200m golds in 2012 and 2016, all in individual races.

He and boxer Vasiliy Lomachenko are the only men to win two Olympic gold medals for Ukraine, which began competing independently in 1994. Cheban is the only man to win three total Olympic medals for Ukraine, according to Olympedia.org.

Swimmer Yana Klochkova won the most medals for Ukraine — four golds and five total.

All proceeds from the sales will go to Ukraine’s Olympic Circle charity, according to SCP Auctions.

Olympic Circle was created by sportsmen to help Mykolaiv, a city in southern Ukraine, fight Russian occupants, according to SCP.

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Alpine skiing TV, live stream schedule for 2022-23 World Cup season

Mikaela Shiffrin, Marco Odermatt
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NBC Sports and Peacock combine to air live coverage of the 2022-23 Alpine skiing season, including races on the World Cup, which starts this weekend.

Coverage begins with the traditional season-opening giant slaloms in Soelden, Austria, this Saturday and Sunday, streaming live on Peacock.

The first of four stops in the U.S. — the most in 26 years — is Thanksgiving weekend with a women’s giant slalom and slalom in Killington, Vermont. The men’s tour visits Beaver Creek, Colorado the following week, as well as Palisades Tahoe, California, and Aspen, Colorado after worlds in Courchevel and Meribel, France.

NBC Sports platforms will broadcast all four U.S. stops in the Alpine World Cup season, plus four more World Cups in other ski and snowboard disciplines. All Alpine World Cups in Austria will stream live on Peacock.

Mikaela Shiffrin, who last year won her fourth World Cup overall title, is the headliner. Shiffrin, who has 74 career World Cup race victories, will try to close the gap on the only Alpine skiers with more: Lindsey Vonn (82) and Ingemar Stenmark (86). Shiffrin won an average of five times per season the last three years and is hopeful of racing more often this season.

On the men’s side, 25-year-old Swiss Marco Odermatt returns after becoming the youngest man to win the overall, the biggest annual prize in ski racing, since Marcel Hirscher won the second of his record eight in a row in 2013.

2022-23 Alpine Skiing World Cup Broadcast Schedule
Schedule will be added to as the season progresses. All NBC Sports TV coverage also streams live on NBCSports.com and the NBC Sports app.

Date Coverage Network/Platform Time (ET)
Sat., Oct. 22 Women’s GS (Run 1) – Soelden (PPD) Peacock 4 a.m.
Women’s GS (Run 2) – Soelden (PPD) Peacock 7:05 a.m.
Sun., Oct. 23 Men’s GS (Run 1) — Soelden Peacock 4 a.m.
Men’s GS (Run 2) – Soelden Peacock 7 a.m.
Sat., Nov. 12 Women’s Parallel (Qualifying) — Lech (PPD) Peacock 6 a.m.
Women’s Parallel (Finals) — Lech (PPD) Peacock 12 p.m.
Sun., Nov. 13 Men’s Parallel (Qualifying) — Lech (PPD) Peacock 4 a.m.
Men’s Parallel (Finals) — Lech (PPD) Peacock 10 a.m.
Sat., Nov. 19 Women’s SL (Run 1) — Levi Skiandsnowboard.live 4 a.m.
Women’s SL (Run 2) — Levi Skiandsnowboard.live 7 a.m.
Sun., Nov. 20 Women’s SL (Run 1) — Levi Skiandsnowboard.live 4:15 a.m.
Women’s SL (Run 2) — Levi Skiandsnowboard.live 7:15 a.m.
Fri., Nov. 25 Men’s DH — Lake Louise (PPD) Skiandsnowboard.live 2:30 p.m.
Sat., Nov. 26 Women’s GS (Run 2) — Killington NBC, Peacock 12:30 p.m.
Men’s DH — Lake Louise Skiandsnowboard.live 2:30 p.m.
Sun., Nov. 27 Women’s SL (Run 2) — Killington NBC, Peacock 12:30 p.m.
Men’s SG — Lake Louise Skiandsnowboard.live 2:15 p.m.
Fri., Dec. 2 Women’s DH — Lake Louise Skiandsnowboard.live 2 p.m.
Sat., Dec. 3 Women’s DH — Lake Louise Skiandsnowboard.live 2:30 p.m.
Men’s DH — Beaver Creek CNBC, Peacock 4 p.m.*
Men’s DH — Beaver Creek NBC, Peacock 5 p.m.*
Sun., Dec. 4 Women’s SG — Lake Louise Skiandsnowboard.live 1 p.m.
Men’s SG — Beaver Creek NBC, Peacock 5 p.m.*

*Delayed broadcast.

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