Sochi 2014

NBCUniversal celebrates 100-day countdown to Sochi Olympics with increased promotion (videos)

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NBC Olympics and the networks for NBCUniversal will increase Sochi Olympic programming to coincide with the 100-day countdown to the Winter Games on Oct. 29.

A new phase of multi-platform marketing will be highlighted by a 20-channel promotional Roadblock in the 8 p.m. ET/PT hour on Oct. 29. In addition, NBC Sports Group and the networks of NBCU will participate at the kickoff of the USOC’s Road to Sochi Tour in New York City’s Times Square earlier in the day.

“The 100-day mark is the moment when our considerable Olympic campaign kicks into another gear,” said John Miller, CMO, NBC Sports Group. “For Sochi, we will use the full force of America’s largest media company to market the biggest Winter Olympics ever, being hosted by the biggest country in the world. As a Symphony priority, it’s invaluable to have so many parts of the company — 20 channels, 65 websites and the full strength of Comcast — playing together with singular focus to make our campaign come to life and make the Sochi Olympics a massive television event.”

Coverage of the Olympic Winter Games will begin one night before the Opening Ceremony with the start of competition in Sochi — men’s and women’s snowboard slopestyle, women’s moguls and team figure skating.

Here are more highlights of NBCUniversal’s promotional plans from Oct. 29 leading up to the Olympics:

  • The NBC Peacock “bug” with the Olympic rings will appear on NBC and other NBCU networks, including NBCSN, with more frequency.
  • Locally, NBCUniversal will work with its family of over 230 local broadcast affiliates to air locally-focused spots leading up to the 2014 Sochi Winter Olympics, as well as air local news coverage and specific promos about local Olympic athletes and events in their regions.
  • NBCUniversal will air spots that aim to help demonstrate the breadth of digital streaming coverage for the upcoming Sochi Games, and how customers of MVPDs and other distributors of NBCUniversal’s Olympic networks can access that content both in and out of the home on multiple platforms.
  • Comcast, NBCUniversal’s parent company, will use its wide breadth of digital and cable access to reach its customers in over 22 million homes to distribute Olympic-related promotional materials, as well as direct mailings, video guides and video-on demand features all related to NBC’s coverage of the Games.
  • In the final three and a half weeks leading up to the 2014 Sochi Winter Olympics, NBCUniversal will prioritize its Olympic promotional ads across its 18 cable channels. NBCUniversal will air spots to push audiences to the first primetime broadcast on Feb. 6 and the Opening Ceremony on Feb. 7.
  • Leading up to the Games, Olympic promotion will be featured in 14 different out-of-home networks across 18 different outlets, increasing viewer reach by 50% versus the out-of-market delivery for the 2012 London Summer Games. Shoppers and commuters will begin seeing NBC Olympic promotional spots via out-of-home marketing, which will be featured in national retail stores, including Costco and Walmart, in-dining networks, New York City taxi cabs, and PATH trains.

The push toward 100 days out began last weekend with the debut of four Olympic spots narrated by “Revolution” and “Breaking Bad” star Giancarlo Esposito.

“I’m a longtime athlete and have never been a professional and never played sports in school,” Esposito said. “So when I was a young boy the highlight of my life was to watch the summer Olympics, and you had to wait those four years … and then to see the winter Olympics, it was one of the biggest highlights of my life because I always wanted to be able to compete that way.”

You can view the four spots below:

Care

“What I love about the Olympics is that they’re people who are the common man and woman, everyday people who have the opportunity and the chance to prove to themselves that there is something inside them, a dream that can be fulfilled, and to me the Olympics for America is everything,” Esposito said. “I’m a big runner, a big cyclist and in the things that I do, I hear the Olympics music year round in my head … when I’m running in the park around Ladybird Lake here in Austin, Texas. ”

Trade

“I became a skier from watching television and watching skiers, and Lindsey Vonn has become one of my favorites as has been Bode Miller,” Esposito said. “Some of what Bode Miller is — a skier who I can relate to because he was never perfect — he was unorthodox and he could hit a gate and would be on … go from one leg to the other. There was never any opportunity for him to win that race a few years ago (2010 Olympics super combined), but the physical ability that he had not to crash and to get down that course, to me was everything, so even in his failure I was inspired.”

The Same

“To meet guys like Franz Klammer, the winningest skier in all of history, who you just don’t know how he could get his body to move that way and a guy who is just so lovely,” Esposito said.

Dream

“I just can’t wait to watch and be inspired again,” Esposito said.

U.S. Olympic Trials broadcast schedule

Devon Allen wins U.S. 110m hurdles title by two thousandths of a second

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Devon Allen waited out a three-hour thunderstorm delay to win by two thousandths of a second.

Allen, the University of Oregon wide receiver turned Olympian, claimed his second national title in the 110m hurdles on Sunday. By the fabric of his singlet.

Allen edged NCAA champion Grant Holloway of Florida — 13.452 to 13.454 seconds — on a wet Drake Stadium track in Des Moines, Iowa. It marked the slowest winning time at the USA Track and Field Outdoor Championships since another wide receiver, Super Bowl winner Willie Gault, captured his title in 1982.

The wind (1.8 meters/second at the hurdlers’ faces) and the delay did not help. The final went off at 8 p.m. local time, three hours later than scheduled, due to a storm passing through the Iowa capital with one hour left of the last day of competition at nationals.

The day’s other marquee sprints — the men’s and women’s 200m finals — were also delayed three hours. Olympians Jenna Prandini and Ameer Webb prevailed over fields that lacked recent U.S. champions and Olympic and world medalists.

The track and field season continues with a Diamond League meet in Paris on Saturday with live coverage on Olympic Channel: Home of Team USA and streaming on NBC Sports Gold.

USATF Outdoors: Full Results

Also Sunday, Shelby Houlihan repeated as 5000m champion, one day after winning the 1500m. The Sioux City native, who finished 11th in the Rio Olympic 5000m, moved to the lead with 250 meters left and breezed to win in 15:31.03, 1.68 seconds ahead of Rachel Schneider.

Only Regina Jacobs previously pulled off a 1500m-5000m double at nationals in 1999 and 2000, three years before testing positive for a steroid that would end her career.

Paul Chelimo led for the last mile of the men’s 5000m and held off Ryan Hill by two tenths of a second. The U.S. Army runner Chelimo, an Olympic silver medalist and world bronze medalist, clocked 13:29.47, saluting as he crossed the finish line.

Olympic 800m bronze medalist Clayton Murphy recorded his biggest win since the Olympic Trials, clocking 1:46.50 and holding off NCAA champion Isaiah Harris by .61. Last year, Murphy bid to make the world championships team in the 800m and 1500m but withdrew during nationals with a hamstring injury.

World bronze medalist Ajeé Wilson claimed her third U.S. 800m title in a controlled 1:55.18, .39 ahead of Raevyn Rogers.

In the steeplechase, Evan Jager collected his seventh straight national title, three hours after first taking the track for the final. The Olympic silver medalist clocked 8:20.10 in the first event contested after the rain delay.

Shamier Little took advantage of Georganne Moline‘s stumble coming off the last hurdle to win the 400m hurdles in 53.61. Olympic bronze medalist Ashley Spencer did not finish after crashing over an earlier hurdle. Olympic champion Dalilah Muhammad and Sydney McLaughlin, the fastest in the world this year, did not compete at nationals.

Olympic and world silver medalist Sandi Morris won the pole vault with a top clearance of 4.80 meters. Jenn Suhr, the 2012 Olympic champion and 10-time U.S. champion, finished third.

Olympic shot put champion Michelle Carter finished sixth in her second meet since August, failing in a bid for an eighth U.S. title and placing outside the top three for the first time since 2007. NCAA champion Maggie Ewen won with a 19.29-meter throw.

Jeff Henderson earned his third U.S. long jump title to go along with his gold medal from Rio. Henderson leaped 8.10 meters, matching the shortest jump to win a national title since 1975. He recorded the eventual winning jump before the rain delay, then didn’t show up for his final three jumps post-delay.

Erik Kynard, a 2012 Olympic high jump silver medalist, was beaten by Jeron Robinson, who cleared 2.31 meters. Kynard, a four-time U.S. champion, suffered a left foot injury and limped off with help.

Heptathlete Erica Bougard bagged her first national title after finishing third in 2013, 2014 and 2015 and second in 2017.

MORE: Lyles, Norman, green teens at Olympic Trials, now stars at USATF Champs

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Matthew Centrowitz redeems, Jenny Simpson upset at USATF Outdoors

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Matthew Centrowitz never doubted — and, based on post-race comments, other top American milers didn’t, either — but after a dreadful year that followed his Olympic breakthrough, and moving across the country, his fifth national title had unique significance.

“Satisfaction out there,” Centrowitz told Lewis Johnson on NBC after winning the 1500m at the USA Track and Field Outdoor Championships. “A little sense of relief, get back on top.

“I wouldn’t say it was my best race since the Olympics, but it was a step in the right direction.”

Centrowitz regained best American miler status 55 minutes after Jenny Simpson‘s run of four straight 1500m titles ended in Des Moines on Saturday.

Centrowitz, who in Rio became the first U.S. Olympic 1500m champion in 108 years, won in typical fashion, moving toward the front on a 57-second penultimate lap and outkicking the field on the home stretch.

He crossed in 3:43.37, just .04 faster than his runner-up time a year ago and a comfortable .26 ahead of Izaik Yorks. Centrowitz, whose past celebrations included odes to Cam Newton and J.R. Smith, this time held his right hand to his ear to mimic a phone.

“I was calling 911,” Centrowitz said, “report a murder.”

It marked Centrowitz’s first win on this kind of stage since Rio. Last year, Centrowitz was unable to get more than two straight weeks of healthy training all season due in part to adductor issues and an ER visit with a viral infection. It showed at nationals, where Olympic teammate Robby Andrews beat him. It was clearer at worlds, where a listless Centrowitz finished last in his first-round heat.

Centrowitz announced in January he relocated from Portland, Ore., to work with his dad, a former competitive runner, in the D.C. area but would still be coached from long distance by Alberto Salazar. Then at the Pre Classic last month, Centrowitz was not the top finishing American in the Bowerman Mile for the first time since 2013 (though he missed the meet in 2016 and 2017).

Didn’t matter Saturday. Other U.S. milers still deferred.

“When you get into these big races with Matt, it’s like when you get into a big race with [four-time Olympic gold medalist] Mo [Farah], these guys, you kind of let them do things that you wouldn’t let someone you know you’re better than get away with,” third-place finisher and Nike Oregon Project teammate Eric Jenkins said. “They do what they want. They get into position. They take what they want. It comes with being as good as they are.”

Andrews, bounced in the first round Thursday, texted Centrowitz congratulations. Centrowitz is now one U.S. title shy of Steve Scott‘s post-World War II record. That’s on his mind.

“At this point in my career, I want to keep checking off boxes to leave my mark in the 1500m in the U.S,” said Centrowitz, who personal best from 2015 of 3:30.40 makes him the third-fastest American all time behind Bernard Lagat and Sydney Maree.

With no world championships or Olympics this season, Centrowitz still has motivation. He would like to win a Diamond League race (no U.S. man has done so in the 1500m) and finish the year ranked No. 1 in the country.

“My dad always calls it the three Hs,” Centrowitz said. “I’ve got to be happy, healthy and hungry. …. Relatively speaking, I’ve been healthy since Jan. 1, and I was hungrier than ever today.”

USATF Outdoors conclude Sunday on NBC (4-6 p.m. ET) and NBC Sports Gold (12:30-6 p.m.), highlighted by 200m, 5000m and 110m hurdles finals.

USATF Outdoors: TV Schedule | Results | Women’s Preview | Men’s Preview

Simpson, the Olympic bronze medalist, was beaten by Olympic 5000m runner Shelby Houlihan for the second time this season. The Sioux City native Houlihan surged past Simpson on the final straight, just as she did at the Pre Classic last month.

“I’m totally bummed, but I guess I have a lot of practice at losing as well as winning,” Simpson told media in Des Moines. “It felt a little weird being at U.S. Championships and getting outkicked.”

Houlihan won in 4:05.48, .73 ahead of runner-up Simpson.

“I feel like she’s way ahead of me,” Houlihan said of Simpson. “She’s someone I’ve looked up to since high school.”

In other events, Deanna Price took the American record back from Gwen Berry with a 78.12-meter hammer throw, the best in the world this year.

Shakima Wimbley and Kahmari Montgomery won their first U.S. titles in the 400m.

Wimbley prevailed in 49.52, lowering her personal best by .66, tying the fastest time in the world this year and torching a field lacking the last two world champions, Phyllis Francis and Allyson Felix. Wimbley showed promise at the Pre Classic last month, finishing third behind Olympic champion Shaunae Miller-Uibo and Francis.

Montgomery clocked 44.58 to win, two weeks after finishing seventh at the NCAA Championships for the University of Houston. The men’s field lacked 2008 Olympic champion LaShawn Merritt and Michael Norman, the fastest man in the world this year who opted to race the 200m this week.

World-record holder Kendra Harrison repeated as 100m hurdles champion. Harrison clocked 12.46, off of her world record of 12.20. Olympic champion Brianna McNeal, who beat Harrison in Shanghai on May 12, was not in the field.

World gold and silver medalists Emma Coburn and Courtney Frerichs went one-two in the 3000m steeplechase. Coburn, the Olympic bronze medalist, earned her seventh national title in eight years by clocking 9:17.70. She pulled away from Frerichs on the last lap to win by .99. Nobody else finished within 15 seconds.

“[Frerichs] gave me a run for my money,” Coburn, who has been beaten by a countrywoman once in eight years, said on NBC. “This is going to be a battle that’s worth watching for years to come.”

In the pole vault, Olympic bronze medalist and world champion Sam Kendricks cleared 5.85 meters for his fifth straight U.S. title.

Vashti Cunningham repeated as high jump champion by clearing 1.95 meters. Cunningham, whose father and coach is retired NFL All-Pro quarterback Randall Cunningham, was 13th at the Olympics and 10th at the world championships.

Darrell Hill upset Olympic champion Ryan Crouser in the shot put, winning with a 21.57-meter throw. Hill improved to 3-17 against Crouser. Crouser came to Des Moines with the top 23 throws by an American this year out of his 24 total legal throws, according to Tilastopaja.org. But on Saturday he had five fouls in six throws. His only legal throw was 20.99 meters for second place.

NCAA runner-up Kenny Selmon won the 400m hurdles from lane eight against a field that lacked Olympic champion Kerron Clement. Selmon clocked 48.21 seconds, three tenths ahead of TJ Holmes, who was fifth at 2017 Worlds.

The favorites advanced to Sunday’s semifinals in the 200m and 110m hurdles, including 400m indoor world-record holder Michael Norman and Olympian Ameer Webb in the 200m and world-record holder Aries Merritt, Olympian Devon Allen and NCAA champion Grant Holloway in the hurdles.

MORE: Lyles, Norman, green teens at Olympic Trials, now stars at USATF Champs

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