Steve Yzerman: NHL players in Olympics ‘fantastic for our league’

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SOCHI, Russia — Tuesday at a mass press conference for the Russian men’s national hockey team, the man who vowed to participate in the Sochi Games no matter what the NHL said was given a prime opportunity to voice his support for ongoing Olympic participation. Instead, Alex Ovechkin sidestepped the question, saying his focus was on the current Games, not the next ones four years later in South Korea, or beyond.

Evgeni Malkin spoke next and backed ongoing participation — “I wish that every four years the NHL lets the players go to the Olympic Games” — and drew some applause for his comments.

But the moment was sort of lost by then.

Perhaps the most fervent argument for keeping NHLers in the Olympics we’ve heard here in Sochi has come from Team Canada executive director Steve Yzerman.

“I think this is fantastic for our league,” he said. “We go back to the last year, and even beyond that, look how much attention this draws, how much conversation this draws, not only in Canada, but around the world. It promotes our league, it promotes our players. I believe it’s good for our game, I believe it’s good for the NHL.”

“It’s once every four years, I’m hopeful that we can continue. I understand there are challenges for our league, and things that we’d like to improve upon with the NHL’s relationship with the IIHF, the IOC, but I think it’s good for our league, and I’m hopeful that we’ll stay.”

The same question has been asked of numerous players here. Some have sidestepped it, a la Ovechkin. Others have said they’d like to keep coming. None have pulled an Ed Snider and said, “I hate ’em.” Big surprise there, right?

If the NHL had its way, unless commissioner Gary Bettman is trying to bluff his way to a better agreement with the IOC, these Sochi Games would probably be the last for the league.

Yesterday, deputy commissioner Bill Daly downplayed the allure of the Games.

“We certainly think the key element that makes the Olympics successful is best-on-best competition,” said Daly.

Translation: it’s not the magic of the Games that makes the hockey special. It’s the hockey. And we can hold our own best-on-best competition with the World Cup.

Daly did, however, allow that the Games were “special” for the players.

“I have heard the players feel the Olympics is something special and it is something different than best-on-best, it is the Olympics,” he said. “So there is an added element that the Olympics bring that is impossible for us to recreate.”

Translation: if the players want to be in South Korea four years later, they’d better speak up.

Related: Daly expects 2018 Olympic decision in six months

Joel Embiid gains U.S. citizenship, mum on Olympic nationality

Joel Embiid
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Philadelphia 76ers All-Star center Joel Embiid said he is now a U.S. citizen and it’s way too early to think about what nation he would represent at the Olympics.

“I just want to be healthy and win a championship and go from there,” he said, according to The Associated Press.

Embiid, 28, was born in Cameroon and has never competed in a major international tournament. In July, he gained French nationality, a step toward being able to represent that nation at the 2024 Paris Olympics.

In the spring, French media reported that Embiid started the process to become eligible to represent France in international basketball, quoting national team general manager Boris Diaw.

Embiid was second in NBA MVP voting this season behind Serbian Nikola Jokic. He was the All-NBA second team center.

What nation Embiid represents could have a major impact on the Paris Games.

In Tokyo, a French team led by another center, Rudy Gobert, handed the U.S. its first Olympic defeat since 2004. That was in group play. The Americans then beat the French in the gold-medal game 87-82.

That France team had five NBA players to the U.S.’ 12: Nicolas BatumEvan FournierTimothe Luwawu-CabarrotFrank Ntilikina and Gobert.

Anthony Davis, who skipped the Tokyo Olympics, is the lone U.S. center to make an All-NBA team in the last five seasons. In that time, Embiid made four All-NBA second teams and Gobert made three All-NBA third teams.

No Olympic team other than the U.S. has ever had two reigning All-NBA players on its roster.

The Associated Press contributed to this report.

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LA 2028, Delta unveil first-of-its-kind emblems for Olympics, Paralympics

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LA 2028
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Emblems for the 2028 Los Angeles Games that include logos of Delta Air Lines is the first integration of its kind in Olympic and Paralympic history.

Organizers released the latest set of emblems for the LA 2028 Olympics and Paralympics on Thursday, each with a Delta symbol occupying the “A” spot in LA 28.

Two years ago, the LA 2028 logo concept was unveiled with an ever-changing “A” that allowed for infinite possibilities. Many athletes already created their own logos, as has NBC.

“You can make your own,” LA28 chairperson Casey Wasserman said in 2020. “There’s not one way to represent Los Angeles, and there is strength in our diverse cultures. We have to represent the creativity and imagination of Los Angeles, the diversity of our community and the big dreams the Olympic and Paralympic Games provide.”

Also in 2020, Delta was announced as LA 2028’s inaugural founding partner. Becoming the first partner to have an integrated LA 2028 emblem was “extremely important for us,” said Emmakate Young, Delta’s managing director, brand marketing and sponsorships.

“It is a symbol of our partnership with LA, our commitment to the people there, as well as those who come through LA, and a commitment to the Olympics,” she said.

The ever-changing emblem succeeds an angelic bid logo unveiled in February 2016 when the city was going for the 2024 Games, along with the slogan, “Follow the Sun.” In July 2017, the IOC made a historic double awarding of the Olympics and Paralympics — to Paris for 2024 and Los Angeles for 2028.

The U.S. will host its first Olympics and Paralympics since 2002 (and first Summer Games since 1996), ending its longest drought between hosting the Games since the 28-year gap between 1932 and 1960.

Delta began an eight-year Olympic partnership in 2021, becoming the official airline of Team USA and the 2028 Los Angeles Games.

Athletes flew to this year’s Winter Games in Beijing on chartered Delta flights and will do so for every Games through at least 2028.

Previously, Delta sponsored the last two Olympics held in the U.S. — the 1996 Atlanta Games and the 2002 Salt Lake City Winter Games.

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