Nike, USA Track and Field extend partnership through 2040

Ashton Eaton
1 Comment

Mary Cain will be 44 years old when USA Track and Field’s new deal with Nike runs out.

USATF and Nike extended their current deal for 23 years, from 2017 through 2040, on Wednesday. Reports estimate the deal could be in the $500 million range. Their previous deal, from 2009, ran through at least 2013 with a 2017 option.

The Associated Press reported that the 2009 deal was worth more than $10 million per year, a 30 percent to 40 percent increase over the previous sponsorship. The new deal is reportedly worth about $20 million per year.

“This new deal is a game-changer for the sport and what USATF will be able to offer all of our constituents,” said USATF CEO Max Siegel in a press release. “In working together with NIKE, we placed an emphasis on growth as well as scope, so we can broaden the level and breadth of support for all USATF programs. NIKE’s support for USA Track & Field and the sport as a whole is unmatched, and we look forward to this new era of collaboration.”

Nike has designed USATF uniforms for the last six Olympics. The new deal takes their partnership through the next seven Olympics, nearly to the 150th anniversary of the first modern Olympics.

Catching up with Bruce Jenner