In 2011, the rights were awarded to NBCU after a bidding process with other networks. This time, the negotiations with NBCU since November were not discussed until Wednesday.
“Sorry that we proceeded in keeping it secret, but it’s also an expression of the excellent partnership that we’ve enjoyed [with NBCU] and that we can rely on each other,” Bach said.
Bach said he and two other IOC officials had dinner with NBCU partners in New York in November, where Bach said he “was floating the idea for the first time.” The other IOC officials were director general Christophe de Kepper and marketing director Timo Lumme.
The idea wasn’t shared with anybody else from the IOC from then on, Bach said. They met again in Sochi with Comcast Corporation Chairman and CEO Brian Roberts. Bach said Comcast looked favorably on the idea at the time, and they negotiated more in the same small circle. The deal was signed by both sides in Lausanne, Switzerland, on Wednesday.
“This is a happy day for the whole Olympic movement,” Bach said. “The Olympic values are in good hands with a partner whom we trust, whom we have full confidence in. We can say this because of the longtime experience that we have with NBC, who have a more than excellent track record when it comes to braodcasting the Games. We are sure that this track record will even be improved in the future.”
Roberts said the Olympics’ importance to Comcast and NBCU was solidified by the last two Games, citing London 2012 as the most watched sporting event in U.S. history with 217 million viewers. He also said Sochi was the most consumed Winter Games in history.
U.S. Olympic Committee Chairman Larry Probst, who is also an IOC member, said the deal will not influence whether the USOC bids for the 2024 Olympics. The U.S. hasn’t hosted an Olympics since the 2002 Winter Games and is currently narrowing a field of potential 2024 candidates with an eye on deciding if it will bid by the end of the year. The 2024 Olympics will be awarded in 2017.
Bach said the $7.75 billion deal was not only about money. More importantly, it was about preserving Olympic ideals.
“We are thinking long term in the IOC,” he said. “We are here for 120 years [so far], and we want to be there much longer. We want to leave a good legacy.”
OlympicTalk recently caught up with Katie Ledecky to discuss life since moving from Stanford to Florida 15 months ago, her meticulous mindset, and the legacy she continues to build.
*This interview has been edited for length and clarity. You can also catch an encore presentation of Ledecky’s performance at the 2022 U.S. Open this Saturday at 4:30 pm ET on NBC.
What does a typical day look like for you Gainesville? Walk me through a full day starting from the minute your alarm clock goes off.
Ledecky: A typical day would be waking up at 5 o’clock in the morning and swimming from 6 to 8. Then I have weights from 8 to 9:15. I get breakfast, have lunch and then take a nap. Then I have practice again at 2 or 3 in the afternoon for another two hours.
Wow, that sounds incredibly busy! Have you had a chance to find any new favorite places to eat in Gainesville?
Ledecky: I’m still kind of finding my spots. There is a breakfast spot pretty close to campus that a lot of the swimmers like, so I go there quite a bit, but I’m still looking. I haven’t gone to very many places more than once.
What are you doing in your free time? Are you coaching?
Ledecky: Yes, I’m volunteering with the [University of Florida] team, but I think of myself more as a teammate. I have a lot of other things going on with sponsorships, but aside from that, I enjoy spending time with my family and friends. I have a piano and enjoy playing that!
How often do you get to see your family?
Ledecky: My parents, David and Mary, still live in the D.C. area, and then my brother, Michael, lives in New York, so I’m a lot closer to home [than at Stanford]. I see them around the holidays, and they come to a lot of my swim meets.
I know how much you love to stay academically engaged. Are you taking any classes at the University of Florida?
Ledecky: I’m not taking any classes right now. I’m taking a break, but I’m still trying to learn as much as I can just in other areas, reading a lot and watching the news, following different things that I’m interested in. I think at some point, I’ll probably go to grad school, but I’m still figuring out what area that would be in right now.
There’s a quote, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” I feel like that only scratches the surface of describing your work ethic and mindset. You demand excellence in every area of your life, not just from yourself, but from others around you. Can you talk about where that mindset comes from?
Ledecky: I’ve always had that kind of a mindset. I’m very driven, and I’m always setting new goals for myself no matter what I’ve achieved in the past. I’m always looking forward, I don’t take very many breaks, and so it’s always on to the next goal and making sure I’m doing the little things right and doing the things I need to do to reach my goals.
To be able to perform at the level that you do every single day takes a lot of mental toughness. What do Katie Ledecky’s inner thoughts look like? What do you tell yourself? Any affirmations?
Ledecky: I try to stay positive no matter how well or how poorly a practice or a race is going. When I’m swimming, I give myself positive mental pep talks along the way throughout a race. I’ll say “keep it up,” “hold pace” or “hit this turn.”
I just want to read you a few tweets…
I know we frequently talk about how dominant Katie Ledecky is but I somehow still feel like we don’t talk about her enough.
You idolized Michael Phelps when you were younger, and now you’re that person for a lot of people. You’re the GOAT. You’re Katie Ledecky. Someone’s idol. What does that feel like?
Ledecky: It’s an honor to have young swimmers look up to me, and I don’t take that lightly. I try to be a good role model and reach out to young kids and sign autographs and take photos if people approach me at swim meets. I hope that there are some young swimmers out there that will grow up to be champions or maybe they’ll just continue to love the sport or find other things that they’re passionate about, but it’s an honor.
Have you had any memorable interactions with young swimmers?
Ledecky: Yeah, actually the World Cup in Indianapolis [in November]. We were given those giant checks at the end of the meet that you really can’t travel with, so I was able to sign it and give it to one of the basket carriers at the meet. They were thrilled, and it was fun to be able to put a smile on their face.
Give me just one word to describe each of these milestones in your life, starting with the 2012 Olympics.
Ledecky: The first. It was my first international competition and my first gold medal, so that’s the one that’ll probably be the most special for me forever.
2016 Rio Olympics.
Ledecky: Consistency. I was swimming in multiple events at the Olympics for the first time and I just got into a really good rhythm and felt so comfortable in the pool deck. So confident. That was just a very unique feeling.
Ledecky: Tokyo was different with all the COVID protocols. Nobody in the stands. No family there. But it was a lot of fun still, so a lot of great memories with my teammates there.
What kind of legacy do you want to leave behind at the end of your career? What do you want to be remembered for?
Ledecky: I’d like to be remembered as somebody that worked really hard and gave my best effort every time I got up on the blocks and represented Team USA. Hopefully, I can continue to inspire young kids to work hard in whatever it is that they are passionate about, whether that’s something academic, athletic, or something else. If you find something that you really love, you should go all in on it and try to be the best you can be at it.
You’ve achieved so much in life already personally and professionally, I just want to ask: Are you genuinely happy? Are you satisfied in this season of life right now?
Ledecky: Oh yeah, I’m very happy. I love the sport more and more every year. I get a little sad thinking about the day I will eventually retire–which isn’t anytime soon. I love the sport. I’m trying to just enjoy every day of training and racing and trying to be the best that I can be.
I say this all the time, I never imagined I would even make it to one Olympics and so to be training now to try to qualify for a fourth Olympics is it’s all just icing on the cake at this point and something that I truly enjoy. I enjoy doing it with my teammates, striving for similar goals, and getting to do it with really great people.
Knowing all that you know now, what advice would you give to your younger self — the little Palisades Porpoise?
Ledecky: I don’t have very many regrets or anything in my career, so I think I would just continue to tell myself to have fun and enjoy every moment. Maybe, write down a little bit more early on. I’ve done a better job of journaling and writing down different things so that I can remember them down the road, but I didn’t do as good of a job in 2012 and 2013.
Finish this sentence: I’m not ready for a meet without …
Ledecky: My suit, cap and goggles.
Did you have AIM back in the day? What was your embarrassing screen name?
Ledecky: I didn’t. I didn’t even have a cell phone until before the London Olympics. I think I actually borrowed my brother’s phone for that, and then we went out and bought an iPad so that I could FaceTime my family from London. I didn’t have an email account either until high school.
Your life is on the line. You need to sing one karaoke song to save it. What are you picking?
Marie-Philip Poulin became the first female hockey player to win Canada’s Athlete of the Year after captaining the national team at the Winter Olympics and winning her third gold medal.
Poulin, 31, scored twice and assisted once in Canada’s 3-2 win over the U.S. in the Olympic final on Feb. 17. She has scored seven of Canada’s 10 goals over the last four Olympic finals dating to the 2010 Vancouver Games — all against the U.S.
Nine different male hockey players won Canada Athlete of the Year — now called the Northern Star Award — since its inception in 1936, led by Wayne Gretzky‘s four titles. Sidney Crosby won it in 2007 and 2009, and Carey Price was the most recent in 2015.
Poulin is the fifth consecutive Olympic champion to win the award in an Olympic year after bobsledder Kaillie Humphries in 2014, swimmer Penny Oleksiak in 2016, moguls skier Mikaël Kingsbury in 2018 and decathlete Damian Warner in 2021.
Canada’s other gold medalists at February’s Olympics were snowboarder Max Parrot in slopestyle, plus teams in speed skating’s women’s team pursuit and short track’s men’s 5000m relay.
In men’s hockey, Cale Makar won the Conn Smythe Trophy as the playoff MVP in leading the Colorado Avalanche to the Stanley Cup and the Norris Trophy as the season’s best defenseman.
The Northern Star Award is annually decided by Canadian sports journalists.