USA Luge launched a video featuring Olympic bronze medalist Erin Hamlin and two-time Olympian Chris Mazdzer promoting the fastest sport on ice Tuesday.
Luge speeds can reach 90 mph, and races are often decided by hundredths of a second, even thousandths.
In Sochi, Hamlin earned the first U.S. singles luge medal by .433 of a second.
This past season, Mazdzer won a World Cup bronze medal by .014 of a second.
U.S. lugers earned 12 World Cup medals in the 2014-15 season, one shy of the team record from 1996-97.
“The creative in the film gives us a chance to tell the story of our sport broken down to its most basic component; the luge athlete’s never-ending competition against time,” USA Luge CEO Jim Leahy said. “The difference between going home with a medal or going home empty-handed is literally milliseconds.”