Shaun White talks Olympic skateboarding, Air & Style at Forbes summit

Shaun White
AP
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What do the next five years look like for Shaun White the businessman?

“I heard they just accepted skateboarding at the Olympics, so if I wasn’t busy enough,” White joked, rubbing his right ear while gripping an Aquafina water bottle, sitting in a white chair on a stage across from Forbes senior editor Kurt Badenhausen.

“I don’t know. Maybe there’s a summer medal in my future. Maybe another Winter Olympics. I’m hoping to go to [Pyeongchang, South] Korea [for the 2018 Winter Games], which would be great. I’ve still got to do the qualifying and everything. I’m going to grow Air & Style into the next big thing. Music, you’ll see me on the road. Record a new single. I think that’s what’s so great is the unknown.”

White took questions from Badenhausen for 28 minutes at the Forbes Under 30 Summit on Tuesday, discussing his business ventures and his snowboarding.

White mentioned skateboarding, which is among five sports that are finalists to be added to the Tokyo 2020 Olympic program. It’s not in the Olympics yet, but the International Olympic Committee will decide in August. White, a two-time Olympic snowboard halfpipe champion, won Summer X Games skateboard vert as recently as 2011.

Since finishing fourth in the 2014 Olympic halfpipe, White has said he’s hoping to be at the Pyeongchang 2018 Winter Olympics, which would be his fourth Winter Games.

White, now 29, was the oldest U.S. Olympic men’s halfpipe snowboarder at the 2010 and 2014 Winter Olympics and, in 2018, would be older than any previous U.S. Olympic men’s halfpipe snowboarder. The sport debuted at the Olympics in 1998.

He’s barely competed since Sochi, also finishing fourth at last January’s Winter X Games halfpipe. He has said he will spend part of October training in New Zealand and plans to compete at this season’s Winter X Games, but it’s not locked in.

White’s relationship with the X Games changed when, before the Sochi Olympics, he purchased a majority share in Air & Style, a touring big air ski and snowboard event that also includes music. Air & Style events have been held in Europe, Beijing and, debuting last February, Los Angeles.

White laughed when Badenhausen said he had read that White put up $5 million to put on the Los Angeles event.

“I wish it was just five,” White responded.

White expanded on Air & Style on Tuesday, saying his acquisition came after his conversations with X Games organizers for a similar plan fell apart (part of his answer in a video here):

“That was a huge turning point to do this event,” White said. “I mean, it was like, wow, OK, you guys don’t want to do this. Then I’m going to have to run with this idea, do it myself.”

The Winter X Games made their European debut in 2010 with events in Tignes, France, for four straight years, as well as having Summer X Games events in Brazil and Europe. It all stopped after 2013, but an Oslo event is scheduled for this February.

“They [X Games] actually expanded globally, it was a huge failure [laughs], to be honest, a couple things happened, I think,” White said. “They didn’t really change their marketing platform. They used the same announcers, the same people, the same competitors, all the things every time around the world, which didn’t exactly translate in the foreign markets. And then again, it did another thing where it diluted the brand in the U.S. because X Games was on TV every day. It’s kind of like, oh wow, I get to see this all the time, what’s so special about it?”

White announced Air & Style’s debut in Los Angeles in late 2014, after he said agents and accountants advised against it.

“It’s something I felt like I had to do, win or lose,” White said.

White said Air & Style’s event in Los Angeles was boosted by the X Games’ decision in 2013 to shift its summer event from Los Angeles to Austin, Texas.

“That left a really nice opening in the market for people that like to attend this type of event — families, younger-aged kids that would attend and then, obviously, a huge market for music-goers,” White said. “So it was kind of that win-win of people that we would get at that event. Not just the hardcore music-goers.”

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Aleksander Aamodt Kilde wins Beaver Creek downhill

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BEAVER CREEK, Colo. — Norway’s Aleksander Aamodt Kilde won his second straight World Cup downhill race to start the season, despite feeling under the weather.

Although dealing with an illness all week in training, Kilde powered through the challenging Birds of Prey course Saturday in a time of 1 minute, 42.09 seconds. It was enough to hold off Marco Odermatt of Switzerland by 0.06 seconds. James Crawford of Canada was third to earn his second career World Cup podium finish.

Kilde also won the opening downhill last weekend in Lake Louise, Alberta.

“It’s been a tough week,” Kilde said after the race. “I caught the flu in Lake Louise after a very, very nice weekend. It really hit me hard. Then I got a couple of days to rest and take it easy. … I felt OK. Still feeling it a little bit in my system.”

The Beaver Creek crew members had the course in solid shape a day after a downhill race was canceled due to high wind and snowfall.

ALPINE SKIING: Results | Broadcast Schedule

Kilde reached speeds around 75 mph in picking up his eighth World Cup downhill victory. That tied him with Kjetil Jansrud for the third-most downhill wins in the World Cup discipline among Norwegian men. The total trails only Aksel Lund Svindal (14) and Lasse Kjus (10).

“I found a really, really good set-up with my equipment and also with my skiing,” Kilde explained. “I believe in myself. I trust in myself. I have a good game plan. When I stand on the start, I don’t dwell on anything. I know that this plan is what I do and when I do that it’s going to be fast.”

Odermatt has been on the podium in all four World Cup races this season as he tries to defend his overall World Cup title. The 25-year-old finished third in the opening downhill of the season last weekend. He’s also won a giant slalom race and a super-G.

Ryan Cochran-Siegle wound up in seventh place for the top American finish. He was ninth in the downhill in Lake Louise.

“It’s been solid,” Cochran-Siegle said of his strides in the discipline. “A couple of little things here and there that pushed me off that top three. You have to ski with a lot of intensity and ski without abandon, in a sense. Today was a good step.”

Switzerland’s Beat Feuz, who won the Olympic downhill gold medal at the Beijing Games last February, tied for ninth.

The Beaver Creek stop on the circuit comes to a close Sunday with a super-G race. Odermatt will be the favorite after holding off Kilde in the opening super-G last weekend.

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Summer McIntosh, Canadian teen swimmer, caps record year with another historic time

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Summer McIntosh swam the fourth-fastest 400m individual medley in history on Friday, capping a year that already included world titles, Commonwealth Games titles and a victory over Katie Ledecky.

McIntosh, a 16-year-old Canadian whose mom swam at the 1984 Los Angeles Olympics, won the 400m IM in 4 minutes, 28.61 seconds at the U.S. Open in Greensboro, N.C. She prevailed by a Ledecky-like 13.24 seconds, breaking her own national record that was previously the fourth-fastest time in history.

“It’s still pretty early in the season, so I didn’t really know what to expect going into it,” she said on Peacock.

The only two women who ever went faster in the event known as the decathlon of swimming are Olympic gold medalists: Hungary’s Katinka Hosszu (world record 4:26.36 and 4:28.58) and China’s Ye Shiwen (4:28.43).

McIntosh has come a long way in a short time. Three years ago, she put all her eggs in the 1500m freestyle basket, thinking it was her best shot to merely qualify for the Tokyo Games in 2020. The one-year Olympic postponement was a blessing.

The rapidly improving McIntosh swam three individual events in Tokyo with a top finish of fourth in the 400m free, just missing becoming the youngest swimming medalist since 1996. She then told her coach she wanted to become an IMer.

At this past June’s world championships, McIntosh won two of the most grueling events — 400m IM and 200m butterfly — to become the youngest individual world champion since 2011. She also took silver to Ledecky in the 400m free, an event in which she later beat Ledecky in a short-course meet (25-meter pool rather than the 50-meter pool used for the Olympics).

A month after worlds, McIntosh swept the IMs at the Commonwealth Games, where she broke more world junior records and again took second in the 400m free (this time to Olympic champ and world record holder Ariarne Titmus of Australia).

McIntosh, who turned professional last year, now trains full-time in Sarasota, Florida, where she rents a house with her mom, Jill Horstead, who was ninth in the 200m fly at the 1984 Olympics (McIntosh, whose passions include the Kardashians and plants from Target, has seen video of her mom winning the B final at those Games). They’re a three-hour drive down Interstate 75 from Ledecky’s base in Gainesville.

Also Friday, Erin Gemmell celebrated her 18th birthday by nearly becoming the first American to beat Ledecky in a 200m freestyle in nearly nine years. Ledecky won by 42 hundredths of a second in 1:56.74 and said she had an off-day while also praising Gemmell, the daughter of her former coach.

NBC airs U.S. Open highlights on Dec. 10 at 4:30 p.m. ET.

U.S. OPEN SWIMMING: Full Results

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