Shaun White
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Shaun White talks Olympic skateboarding, Air & Style at Forbes summit

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What do the next five years look like for Shaun White the businessman?

“I heard they just accepted skateboarding at the Olympics, so if I wasn’t busy enough,” White joked, rubbing his right ear while gripping an Aquafina water bottle, sitting in a white chair on a stage across from Forbes senior editor Kurt Badenhausen.

“I don’t know. Maybe there’s a summer medal in my future. Maybe another Winter Olympics. I’m hoping to go to [Pyeongchang, South] Korea [for the 2018 Winter Games], which would be great. I’ve still got to do the qualifying and everything. I’m going to grow Air & Style into the next big thing. Music, you’ll see me on the road. Record a new single. I think that’s what’s so great is the unknown.”

White took questions from Badenhausen for 28 minutes at the Forbes Under 30 Summit on Tuesday, discussing his business ventures and his snowboarding.

White mentioned skateboarding, which is among five sports that are finalists to be added to the Tokyo 2020 Olympic program. It’s not in the Olympics yet, but the International Olympic Committee will decide in August. White, a two-time Olympic snowboard halfpipe champion, won Summer X Games skateboard vert as recently as 2011.

Since finishing fourth in the 2014 Olympic halfpipe, White has said he’s hoping to be at the Pyeongchang 2018 Winter Olympics, which would be his fourth Winter Games.

White, now 29, was the oldest U.S. Olympic men’s halfpipe snowboarder at the 2010 and 2014 Winter Olympics and, in 2018, would be older than any previous U.S. Olympic men’s halfpipe snowboarder. The sport debuted at the Olympics in 1998.

He’s barely competed since Sochi, also finishing fourth at last January’s Winter X Games halfpipe. He has said he will spend part of October training in New Zealand and plans to compete at this season’s Winter X Games, but it’s not locked in.

White’s relationship with the X Games changed when, before the Sochi Olympics, he purchased a majority share in Air & Style, a touring big air ski and snowboard event that also includes music. Air & Style events have been held in Europe, Beijing and, debuting last February, Los Angeles.

White laughed when Badenhausen said he had read that White put up $5 million to put on the Los Angeles event.

“I wish it was just five,” White responded.

White expanded on Air & Style on Tuesday, saying his acquisition came after his conversations with X Games organizers for a similar plan fell apart (part of his answer in a video here):

“That was a huge turning point to do this event,” White said. “I mean, it was like, wow, OK, you guys don’t want to do this. Then I’m going to have to run with this idea, do it myself.”

The Winter X Games made their European debut in 2010 with events in Tignes, France, for four straight years, as well as having Summer X Games events in Brazil and Europe. It all stopped after 2013, but an Oslo event is scheduled for this February.

“They [X Games] actually expanded globally, it was a huge failure [laughs], to be honest, a couple things happened, I think,” White said. “They didn’t really change their marketing platform. They used the same announcers, the same people, the same competitors, all the things every time around the world, which didn’t exactly translate in the foreign markets. And then again, it did another thing where it diluted the brand in the U.S. because X Games was on TV every day. It’s kind of like, oh wow, I get to see this all the time, what’s so special about it?”

White announced Air & Style’s debut in Los Angeles in late 2014, after he said agents and accountants advised against it.

“It’s something I felt like I had to do, win or lose,” White said.

White said Air & Style’s event in Los Angeles was boosted by the X Games’ decision in 2013 to shift its summer event from Los Angeles to Austin, Texas.

“That left a really nice opening in the market for people that like to attend this type of event — families, younger-aged kids that would attend and then, obviously, a huge market for music-goers,” White said. “So it was kind of that win-win of people that we would get at that event. Not just the hardcore music-goers.”

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Major League Baseball sponsors U.S. Olympic softball team

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NEW YORK (AP) — Major League Baseball is using its financial muscle to support the U.S. women’s softball team, which already is assured a spot in the Tokyo Olympics while the American men’s baseball team struggles to qualify.

MLB announced an agreement Thursday to become presenting sponsor of the women’s “Stand Beside Her” tour, a slate of exhibition games leading up to the Olympic tournament from July 22-28.

“We’re both bat and ball sports. Even though we’re not the same sport, there are so many similarities that you just can’t ignore,” said Kim Ng, MLB’s senior vice president for baseball operations. “It was important for us to make sure that they have this acknowledgment and recognition of their ability and their talent.”

Softball began as an Olympic sport for the 1996 Atlanta Games. The U.S. won gold medals in 1996, 2000 and 2004 with players that included Dot Richardson, Jennie Finch and Jessica Mendoza, then lost to Japan in the 2008 gold-medal game.

Baseball and softball were dropped for the next two Olympics, then restored for this year, when the U.S. and Japan will be joined by Australia, Canada, Italy and Mexico for games in Fukushima and Yokohama but not Tokyo. The sports are likely to be dropped for 2024 in Paris but could return four years later in Los Angeles.

The U.S. men’s baseball team stumbled in its first attempt to qualify, wasting a ninth-inning lead against Mexico in the final game of the Premier12 tournament in November and losing in the 10th. The U.S. has two more chances to join Israel, Japan, Mexico and South Korea in the Olympic field: an Americas tournament in Arizona from March 22-26 and a final tournament in Taiwan from April 1-5.

MLB is not allowing players on 40-man big league rosters to compete in qualifying, and few top pitching prospects were at the November tournament.

Softball has no such issues. The Olympics are the sport’s highest-profile event.

“The platform for us is 10 times bigger,” American outfielder Haylie McCleney said. “For us, it’s a great opportunity for people that have never watched softball before, people that have only followed it at the collegiate level, to really see how fun our game is to watch, how pure it is. If people are baseball fans, I guarantee they’re going to love softball because it’s pretty much just a faster game – it’s shorter, it’s quicker, it’s more entertaining to watch, in my opinion.”

The 2008 gold-medal softball game took 1 hours, 45 minutes — less than half the 3:45 average for this year’s World Series.

As part of the deal with MLB, the softball team’s official training facility will be at the Jackie Robinson Training Complex in Vero Beach, Florida, the old Dodgertown spring training camp.

MLB Network will include programming from the tour, which currently starts Feb. 4 in Tampa and has about three dozen stops.

The U.S. women’s soccer team has attracted huge television audiences. MLB sees softball as an opportunity for the sport’s growth.

“These are world-class athletes,” Ng said. “Because we have not been in the Olympics for the last 12 years, they just haven’t had that stage. So it’s really important at this point that we show as much support as we can for them.”

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MORE: U.S. athletes qualified for Tokyo Olympics

Rafael Nadal advances at Australian Open; American back on Slam stage

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MELBOURNE, Australia (AP) — Rafael Nadal joined Roger Federer and Novak Djokovic in the Australian Open third round, sweeping Argentine Federico Delbonis 6-3, 7-6 (4), 6-1 on Thursday.

Nadal, whose lone Australian Open title came in 2009, gets countryman Pablo Carreno Busta in Saturday’s third round. He could face No. 23 Nick Kyrgios of Australia in round four, but neither Federer nor Djokovic until the final.

No. 4 Daniil Medvedeva and No. 2 Karolina Pliskova and No. 4 Simona Halep were also winners Thursday. Friday’s third-round action is headlined by defending champion Naomi Osaka facing 15-year-old U.S. phenom Coco Gauff.

AUSTRALIAN OPEN DRAWS: Men | Women

The only top-20 seed to lose Thursday was No. 20 Karolina Muchova of the Czech Republic. American CiCi Bellis bounced her 6-4, 6-4.

This was a big deal for Bellis: Two full years and four right arm operations have come and gone since she was last healthy enough to participate in a Grand Slam tournament.

Bellis was something of a teen prodigy. In her very first tour-level match, at age 15 at the 2014 U.S. Open, she stunned 12th-seeded Dominika Cibulkova, an Australian Open runner-up, to become the youngest American to win a match at Flushing Meadows in 28 years.

She reached No. 35 in the rankings at 17, when she won WTA Newcomer of the Year honors.

Then came the series of health problems, including for torn tendons in her wrist, to shorten a bone in her arm and for bone spurs in her elbow. All the time away from the tour has her at No. 600 in the rankings currently, but she was able to get into the draw in Australia via the protected ranking rule.

In other action, U.S. Open runner-up Medvedev  found himself seated in the nosebleed section at Margaret Court Arena, even though he was playing his second-round match there.

That’s because the No. 4-seeded Russian found himself dealing with something he said happens to him a couple of times each year: a nosebleed.

Medvedev blotted his nose with a towel and then was treated by a trainer while his 7-5, 6-1, 6-3 over Spanish qualifier Pedro Martinez was delayed for more than five minutes late in the second set.

“Can happen to me sometimes. Doesn’t usually happen during the match, so I had to stop (playing). Usually takes like four minutes — three, four minutes. … But it’s nothing,” Medvedev said.

MORE: Another top U.S. tennis player cools on Olympics

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