Shaun White
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Shaun White talks Olympic skateboarding, Air & Style at Forbes summit

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What do the next five years look like for Shaun White the businessman?

“I heard they just accepted skateboarding at the Olympics, so if I wasn’t busy enough,” White joked, rubbing his right ear while gripping an Aquafina water bottle, sitting in a white chair on a stage across from Forbes senior editor Kurt Badenhausen.

“I don’t know. Maybe there’s a summer medal in my future. Maybe another Winter Olympics. I’m hoping to go to [Pyeongchang, South] Korea [for the 2018 Winter Games], which would be great. I’ve still got to do the qualifying and everything. I’m going to grow Air & Style into the next big thing. Music, you’ll see me on the road. Record a new single. I think that’s what’s so great is the unknown.”

White took questions from Badenhausen for 28 minutes at the Forbes Under 30 Summit on Tuesday, discussing his business ventures and his snowboarding.

White mentioned skateboarding, which is among five sports that are finalists to be added to the Tokyo 2020 Olympic program. It’s not in the Olympics yet, but the International Olympic Committee will decide in August. White, a two-time Olympic snowboard halfpipe champion, won Summer X Games skateboard vert as recently as 2011.

Since finishing fourth in the 2014 Olympic halfpipe, White has said he’s hoping to be at the Pyeongchang 2018 Winter Olympics, which would be his fourth Winter Games.

White, now 29, was the oldest U.S. Olympic men’s halfpipe snowboarder at the 2010 and 2014 Winter Olympics and, in 2018, would be older than any previous U.S. Olympic men’s halfpipe snowboarder. The sport debuted at the Olympics in 1998.

He’s barely competed since Sochi, also finishing fourth at last January’s Winter X Games halfpipe. He has said he will spend part of October training in New Zealand and plans to compete at this season’s Winter X Games, but it’s not locked in.

White’s relationship with the X Games changed when, before the Sochi Olympics, he purchased a majority share in Air & Style, a touring big air ski and snowboard event that also includes music. Air & Style events have been held in Europe, Beijing and, debuting last February, Los Angeles.

White laughed when Badenhausen said he had read that White put up $5 million to put on the Los Angeles event.

“I wish it was just five,” White responded.

White expanded on Air & Style on Tuesday, saying his acquisition came after his conversations with X Games organizers for a similar plan fell apart (part of his answer in a video here):

“That was a huge turning point to do this event,” White said. “I mean, it was like, wow, OK, you guys don’t want to do this. Then I’m going to have to run with this idea, do it myself.”

The Winter X Games made their European debut in 2010 with events in Tignes, France, for four straight years, as well as having Summer X Games events in Brazil and Europe. It all stopped after 2013, but an Oslo event is scheduled for this February.

“They [X Games] actually expanded globally, it was a huge failure [laughs], to be honest, a couple things happened, I think,” White said. “They didn’t really change their marketing platform. They used the same announcers, the same people, the same competitors, all the things every time around the world, which didn’t exactly translate in the foreign markets. And then again, it did another thing where it diluted the brand in the U.S. because X Games was on TV every day. It’s kind of like, oh wow, I get to see this all the time, what’s so special about it?”

White announced Air & Style’s debut in Los Angeles in late 2014, after he said agents and accountants advised against it.

“It’s something I felt like I had to do, win or lose,” White said.

White said Air & Style’s event in Los Angeles was boosted by the X Games’ decision in 2013 to shift its summer event from Los Angeles to Austin, Texas.

“That left a really nice opening in the market for people that like to attend this type of event — families, younger-aged kids that would attend and then, obviously, a huge market for music-goers,” White said. “So it was kind of that win-win of people that we would get at that event. Not just the hardcore music-goers.”

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Federica Brignone passes Mikaela Shiffrin for World Cup overall lead

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Italian Federica Brignone passed an absent Mikaela Shiffrin for the World Cup overall standings lead by winning a combined in Switzerland on Sunday.

Brignone prevailed by .92 of a second adding times from super-G and slalom runs in Crans-Montana. Full results are here.

Brignone moved 73 points ahead of Shiffrin in the overall through 29 of 40 scheduled races. A race winner receives 100 points on a descending scale through the 30th-place finisher. The season runs through March 22.

Shiffrin, the three-time reigning World Cup overall champion, has not competed since the unexpected death of her father on Feb. 2. She has not announced if or when she will return this season.

Brignone, 29, is having a career season with five wins and 10 podiums across four disciplines.

Brignone’s best previous World Cup overall standings finish was fifth. She earned giant slalom medals at the 2018 Olympics (bronze) and 2011 World Championships (silver).

She could become Italy’s first female World Cup overall champion. The last Italian male winner was Alberto Tomba in 1995.

The women’s Alpine skiing World Cup moves to La Thuile, Italy, for a super-G and a combined next Saturday and Sunday.

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Jade Carey on brink of becoming first gymnast to qualify for U.S. Olympic team

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The U.S. Olympic gymnastics trials aren’t until late June, but Jade Carey is in position to qualify for the Tokyo Games in March.

Carey, seeking an individual Olympic gymnastics spot outside of the team competition, earned the maximum points in a World Cup series that is one path to Olympic qualification.

Carey has three wins each on floor exercise and vault with two World Cups left in March. Carey will mathematically clinch an Olympic spot if no other gymnasts earn maximum points on one of the apparatuses to force a tiebreaker.

A gymnast’s top three finishes across the eight-stop series count in Olympic qualifying. If Carey finishes atop the floor or vault standings, she goes to the Olympics.

Carey picked up those third wins on floor and vault at the sixth World Cup in Melbourne, Australia, this weekend.

So far, no other gymnast has two wins on floor. One other gymnast can get to the maximum points on vault with one win between the last two stops (and others with two).

The one downside to qualifying this route: Carey would not be able to compete in the team competition at the Olympics. Those four spots will be determined at and after June’s trials in St. Louis, with Simone Biles likely grabbing one of them.

“I knew I would be giving up being on the team,” Carey said in October of going the World Cup route, “but I think, for me, it made sense to just go for it.”

Carey is a world medalist on vault and floor, but she doesn’t have the all-around credentials of Biles and some other U.S. gymnasts.

Olympic team event roster sizes were cut from five to four for Tokyo, putting a greater onus on all-around prowess given a team must put three gymnasts on each apparatus in the Olympic final.

The U.S. is the deepest country in women’s gymnastics, so the only truly safe pick to make the four-woman Olympic team event roster is Biles.

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