“The soaring figure of the logo is a symbol of athletes reaching for their dreams, the original Spanish name for Los Angeles ‘the City of Angels,’ and the Angeleno spirit of optimism and progress that defines Southern California,” LA 2024 said in a press release.
“The figure is illuminated, lifted and empowered by the rays of the sun, which emanate from a sparkling point of light at the figure’s heart — a palette of colors often seen in the city sky both at dawn and sunset. The sun itself, which LA calls its brightest star, inspires LA 2024’s slogan, Follow the Sun.”
Los Angeles is bidding against Budapest, Paris and Rome for the 2024 Games.
International Olympic Committee members will vote in September 2017 to determine the 2024 Olympic host. The host city’s official Olympic logo can be different from its bid logo.
The U.S. is in the midst of its longest stretch between hosting Olympics since the gap between Los Angeles 1932 and the Squaw Valley 1960 Winter Games.
It last hosted a Summer Olympics in 1996 (Atlanta) and a Winter Olympics in 2002 (Salt Lake City).
Below is the bid logo, followed by the original Los Angeles 2024 bid logo (if you want to call it that) when the bid was announced last summer, replacing the failed Boston 2024 Olympic bid.
Then, the previous two Los Angeles Olympic logos — 1932 and 1984.
Those lines came from Shiffrin’s father, Jeff — the mantra instilled in her and older brother Taylor, also a young ski racer at the time.
After Jeff died on Feb. 2, Shiffrin regularly remembered the question that Jeff posed years ago: “What are the golden rules?”
Be nice. Think first.
When the Shiffrin siblings were old enough, Jeff added the third rule.
“He felt like we could understand that having fun wasn’t just about going and doing whatever you want because it’s instantly gratifying,” Shiffrin told NBC Sports’ Alex Azzi in an On Her Turf interview. “Fun is doing something well and the satisfaction you get from sticking to something.”
She plans to race all season with the golden rules sticker on her helmet, right next to ABFTTB.
Shiffrin detailed more about her prep for a very different World Cup campaign, in conjunction with a new fund in honor of her late father, in this On Her Turf report.