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NBC Olympics surpasses $1 billion in national ad sales for Rio Games

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NBC Olympics surpassed $1 billion in national advertising sales for Rio Olympics coverage and is on pace for the most national ad sales for any network for any media event in U.S. history.

For the London Olympics, the $1 billion mark — including national broadcast, cable and digital sales — was reached on July 25, 2012, two days before that Opening Ceremony.

There are 129 days until the Rio Games Opening Ceremony on Aug 5.

“The value of live, big-event programming is more important than ever to advertisers because of its ability to reach large audiences,” said Seth Winter, EVP, Advertising Sales, NBC Sports Group. “The Olympics’ ability to dominate primetime for 17 consecutive nights is unmatched. If brands want to reach viewers and their customers in the third quarter, they have to be in the Olympics.

“Some of the most valuable inventory is gone; but, there is still some primetime availability on the network as well as cable-channel inventory.”

MORE: Full NBC Olympic trials broadcast schedule

IOC pledges €500,000 to help restore Notre Dame ahead of 2024 Olympics

AP
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The International Olympic Committee plans to donate €500,000 ($562,000) to the restoration of Notre Dame Cathedral in the 2024 Olympic host city.

French President Emmanuel Macron said Tuesday that he wants to see Notre Dame restored within five years.

“The aim of completing the reconstruction in time for Paris 2024 will be an extra motivation for all of us,” IOC president Thomas Bach wrote in a Wednesday letter to Paris 2024 chief Tony Estanguet, according to a translation by Agence France-Presse, which reported Notre Dame is on the planned marathon and road cycling routes. “All the Olympic Movement and in particular the IOC have been extremely touched by the instantaneous connection the French have made between Notre Dame cathedral and the Paris 2024 Olympic Games.”

More than $500 million has been pledged overall from around the globe after a fire ravaged the 850-year-old cathedral on Monday.

NBC News has more on the Notre Dame fire here.

The Associated Press contributed to this report.

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Patrick Kane joined by NHL All-Stars on world championship roster

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NHL All-Stars Jack EichelRyan Suter and Cory Schneider join previously named captain Patrick Kane to lead the U.S. at next month’s world hockey championship in Slovakia, seeking the nation’s first title at a standalone worlds since 1933.

Sixteen players were added to the roster in Thursday’s announcement with more to come before worlds open May 10 and more teams get eliminated from the Stanley Cup Playoffs, making more players available. The IIHF allows up to 25 players per nation.

Detroit Red Wings coach Jeff Blashill will be the U.S. head coach for a third straight worlds. The Americans lost in the quarterfinals in 2017 and earned bronze in 2018, sandwiching an Olympic quarterfinal exit in PyeongChang without NHL players.

Sweden is trying to become the first nation to three-peat at worlds since the Czech Republic in 2001.

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Preliminary IIHF World Championship Roster
Forwards

Alex DeBrincat (Chicago Blackhawks)
Jack Eichel (Buffalo Sabres)
Luke Glendening (Detroit Red Wings)
Patrick Kane (Chicago Blackhawks)
Clayton Keller (Arizona Coyotes)
Chris Kreider (New York Rangers)
Dylan Larkin (Detroit Red Wings)
James van Riemsdyk (Philadelphia Flyers)
Frank Vatrano (Florida Panthers)
Colin White (Ottawa Senators)

Defensemen
Quinn Hughes (Vancouver Canucks)
Alec Martinez (Los Angeles Kings)
Brady Skjei (New York Rangers)
Ryan Suter (Minnesota Wild)

Goalies
Thatcher Demko (Vancouver Canucks)
Cayden Primeau (Laval (AHL))
Cory Schneider (New Jersey Devils)