NBC Olympics surpassed $1 billion in national advertising sales for Rio Olympics coverage and is on pace for the most national ad sales for any network for any media event in U.S. history.
For the London Olympics, the $1 billion mark — including national broadcast, cable and digital sales — was reached on July 25, 2012, two days before that Opening Ceremony.
There are 129 days until the Rio Games Opening Ceremony on Aug 5.
“The value of live, big-event programming is more important than ever to advertisers because of its ability to reach large audiences,” said Seth Winter, EVP, Advertising Sales, NBC Sports Group. “The Olympics’ ability to dominate primetime for 17 consecutive nights is unmatched. If brands want to reach viewers and their customers in the third quarter, they have to be in the Olympics.
“Some of the most valuable inventory is gone; but, there is still some primetime availability on the network as well as cable-channel inventory.”