Team Canada filmed its 100 days out Rio Olympic promo video in the heart of winter.
Olympic hopefuls including tennis player Milos Raonic braved February temperatures in the Ontario township of Tiny for the shoot. It took place over two days on a remote beach on the Georgian Bay.
The Canadian Olympic Committee Rio 2016 brand campaign is titled “Ice In Our Veins,” two years after the Sochi Olympic slogan of “We Are Winter.”
“I never played tennis with spikes on my shoes, that’s for sure,” Raonic said in a press release. “I think [the video] is something that will resonate not only throughout Canada, but I think many parts of the world.”