NBC Olympics will partner with Snapchat for daily “Live Stories” and an NBC Rio Olympic Discover channel (co-produced with Buzzfeed) during the U.S. Olympic Trials and the Rio Games.
The Live Stories allows Snapchatters attending select U.S. Olympic Trials events and the Rio Games to contribute photo and video Snaps to the Snapchat-curated story.
The Live Stories will include behind-the-scenes and fan moments, and Snapchat will feature NBC’s Rio Olympic brand marks, logos and more.
The Discover channel will be live from Aug. 4 (one day before the Opening Ceremony) through Aug. 22 (one day after the Closing Ceremony).
Buzzfeed will leverage NBC’s access to athletes, as well as clips and shots from inside and outside Rio Olympic venues, to bring Snapchatters a fresh, mobile-first look at the Games.
MORE: Full Olympic Trials broadcast schedule