The Rio Olympics marked the No. 1 global Twitter trend of 2016, topping the U.S. presidential election, Brexit and Pokemon Go.
In 2014, the Sochi Olympics did not crack Twitter’s top five global events, which was led by the Brazil World Cup.
In 2012, the Olympics were the No. 4 trend among U.S. sports, behind NFL, NASCAR and MLB.
In 2010, the Vancouver Olympics did not crack Twitter’s top 10 trends, which was led by the BP oil spill.Follow @nzaccardi