Michael Phelps

Michael Phelps Under Armour spot named best ad of 2016

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Before Michael Phelps collected five golds and a silver in Rio, for a total of 28 career Olympic medals, he decided to do something he’d never done before: commit himself 100 percent to his swimming training for, he told Bob Costas, the first time in his life.

His grueling journey from retirement back to the top of the sport was captured in a powerful 90-second Under Armour ad called “Rule Yourself.” The spot also earned him another honor: star of the best ad of the year, according to Adweek.

Adweek ranked “Rule Yourself” first in their list of the 10 best ads of 2016. They praised the ad for “using darkness to paradoxically shed new light on one of the planet’s biggest stars—and the physical and psychological cost of dedicating one’s life to swimming at the highest level.”

Set to The Kills’ “The Last Goodbye,” the ad made Phelps and his now-wife, Nicole Johnson, tear up when they viewed the finished product for the first time.

The creative director of Droga5, the ad agency that produced the ad, told Adweek, “When you hear [Phelps] talk about life, what it was like to be in a pool since a super-young age—the hard work, the loneliness—you sympathize with this man. It became easy to root for him, to make something that reflected everything he had gone through.”

Phelps agreed the spot was true to life.

“It showed exactly how I prepare,” he told Adweek. “The hard work pays off if you do it, and if you do it well. As long as you’re literally busting your butt every single day, you’ll see the goal at the end of the road.”

The ad concludes with the tag line, “It’s what you do in the dark that puts you in the light.

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Alysa Liu, attempting unprecedented jump list, takes silver at Junior Grand Prix Final

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Alysa Liu took silver at the biggest international competition of her young career, attempting a historic set of jumps at the Junior Grand Prix Final in Turin, Italy.

Liu, the 14-year-old who in January became the youngest U.S. senior champion in history, attempted two triple Axels and two quadruple Lutzes in her free skate Friday. She fell on the first Axel, and the other three landings were judged as under-rotated.

Earlier this season, Liu became the first woman to land both a triple Axel and a quad of any kind. She was attempting Friday to become the first woman to land two triple Axels and two quads in one program.

Liu, the leader after Thursday’s short program, was overtaken in the free skate by Russian Kamila Valieva, who was not alive when Turin hosted the 2006 Olympics. Valieva is the latest star pupil of coach Eteri Tutberidze, who guided Olympic and world champions Alina Zagitova and Yevgenia Medvedeva.

Valieva, who has a quad in her arsenal, was recently injured, according to the ISU broadcast, and did not attempt a four-revolution jump. She relied on artistry and other elements, tallying 207.47 points. She beat Liu by 2.82 points to become the 10th straight Russian to win the event.

Liu became the first U.S. woman to earn a Junior Grand Prix Final medal since Hannah Miller took silver in 2012.

Liu, previously undefeated in her first junior international season, appears likeliest to disrupt the Russians come the 2022 Beijing Winter Games. First, she must compete at the junior international level through next season. She is expected to defend her senior national title in January.

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Caroline Wozniacki sets tennis retirement

Caroline Wozniacki
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Former No. 1 and 2018 Australian Open champion Caroline Wozniacki will retire from professional tennis after competing in Melbourne next year.

The 29-year-old from Denmark wrote in an Instagram post on Friday that she wants to start a family with her husband, former NBA player David Lee, and work to raise awareness about rheumatoid arthritis.

Wozniacki said her decision to stop playing “has nothing to do with my health.” She announced in October 2018 that she has rheumatoid arthritis, an autoimmune condition that can cause pain and swelling in the wrist and other joints.

“I’ve always told myself, when the time comes, that there are things away from tennis that I want to do more, then it’s time to be done,” Wozniacki wrote. “In recent months, I’ve realized that there is a lot more in life that I’d like to accomplish off the court.”

She is currently ranked No. 37 after going 20-15 without a singles title in 2019.

Coached for much of her career by her father, Piotr, a former professional soccer player, Wozniacki used tremendous court coverage — she ran in the New York City Marathon — and uncanny ability to get back shot after shot from opponents in a counter-punching style to win 30 WTA titles, including the season-ending tour championships in 2017.

She also reached three Grand Slam finals.

At just 19, Wozniacki was the runner-up to Kim Clijsters at the 2009 U.S. Open, then again was the runner-up at Flushing Meadows in 2014 to her good friend Serena Williams.

Wozniacki claimed her first major championship in her third such final, and 43rd appearance in a Grand Slam tournament, at last year’s Australian Open. She beat Simona Halep in a three-set final to return to the top of the rankings after a six-year absence, a record.

As someone who had played so well, for so long, without ever quite claiming one of her sport’s most important trophies until then, Wozniacki was thrilled to set aside all of the questions about whether she ever would win a major title.

She has earned more than $35 million in prize money — along with millions more in endorsements — and owns a win-loss record of 630-262. She spent 71 weeks at No. 1 and competed in three Olympics, carrying the flag for Denmark at the Rio Olympic Opening Ceremony.

“I’ve accomplished everything I could ever dream of on the court,” she wrote.

The Australian Open begins on Jan. 20.

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I’ve played professionally since I was 15 years old. In that time I’ve experienced an amazing first chapter of my life. With 30 WTA singles titles, a world #1 ranking for 71 weeks, a WTA Finals victory, 3 Olympics, including carrying the flag for my native Denmark, and winning the 2018 Australian Open Grand slam championship, I’ve accomplished everything I could ever dream of on the court. I’ve always told myself, when the time comes, that there are things away from tennis that I want to do more, then it’s time to be done. In recent months, I’ve realized that there is a lot more in life that I’d like to accomplish off the court. Getting married to David was one of those goals and starting a family with him while continuing to travel the world and helping raise awareness about rheumatoid arthritis (project upcoming) are all passions of mine moving forward. So with that, today I am announcing that I will be retiring from professional tennis after the Australian Open in January. This has nothing to do with my health and this isn’t a goodbye, I look forward to sharing my exciting journey ahead with all of you! Finally, I want to thank with all my heart, the fans, my friends, my sponsors, my team, especially my father as my coach, my husband, and my family for decades of support! Without all of you I could have never have done this!

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