Ryan Lochte‘s first video ad for his first new sponsor after his Rio Olympic gas-station incident is, well, weird.
The 30-second spot for Pine Bros. Softish Throat Drops shows Lochte sitting in a director’s chair, barefoot, kicking at some leaves in a studio with “Rudolph the Red-Nosed Reindeer” playing in the background.
“Soft, delicious Pine Bros. throat drops on a sore throat – they magical!” Lochte says.
The ad then rolls to a closing banner that reads, “Pine Bros.: In this Season of Forgiveness.”
Pine Bros. added Lochte on Aug. 25, 11 days after his gas-station incident at the Rio Olympics. Lochte had previously lost sponsorship deals, including with Speedo, after the incident for which he was suspended 10 months by USA Swimming.
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