For the second time in as many months, Ryan Lochte stars in a jocular ad making a veiled reference to his Rio Olympic gas-station incident.
The swimmer wipes away “the past” on a foggy bathroom mirror and throws a blond wig out of a sunroof in a one-minute Power Bar video published Tuesday.
The company’s tag line in the video is “Clean Start.”
“For example, I am going to recommit myself to water sports,” Lochte says in the spot.
The ad follows a December video for Pine Bros. Softish Throat Drops, where Lochte starred in a spot with a closing banner that read, “Pine Bros.: In this Season of Forgiveness.”
Lochte had previously lost sponsorship deals, including with Speedo, after his Rio Olympic gas-station incident for which he was suspended through June by USA Swimming, plus for the world championships in July.
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