Los Angeles 2024
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LA 2024 Olympic bid gets lots of Facebook likes … from Pakistan

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PARIS (AP) — More than a million Facebook users like the idea of hosting the 2024 Olympic Games in Los Angeles. Many of them, oddly enough, from Pakistan.

A report prepared for The Associated Press says most of LA’s likes have come in the past six weeks from far away from Southern California.

“The fan growth evolution for the LA2024 Facebook page does seem suspicious,” said analyst Michaela Branova, whose Prague, Czech Republic-based firm, Socialbakers, drew up the report. “Countries such as Bangladesh and Pakistan suddenly spike from almost zero to tens of thousands of fans within a few days in February.”

LA campaign spokesman Jeff Millman said there was nothing suspicious about the figures. He said LA kicked off a series of Facebook advertisements starting Feb. 3. The scale and the mechanics of the advertising campaign weren’t made clear – Millman declined to divulge how much LA 2024 had spent on promotion – but he noted that Facebook ads were “more efficient in countries where there are fewer competing brands.”

He argued that it made sense to seek fans internationally.

“We are a global campaign, as the Olympic movement is global,” he said.

Socialbakers’ figures, which were commissioned by the AP, give some insight into the dynamics of both the Paris and Los Angeles’ social media campaigns.

By the end of 2016, Los Angeles had 209,000 or so likes, nearly all of which came from the United States, according to Socialbakers. Paris had 62,000 or so fans, 80 percent of which came from France.

By last week both sides’ figures had grown. Paris’ Facebook page tripled its following, but four out of five endorsements came from France, with many of the others originating in Algeria and Tunisia, former French colonies.

Los Angeles saw an explosion in support from Bangladesh, Pakistan, Nepal, Indonesia, Egypt, India, Afghanistan and other low-income countries, according to Socialbakers’ research. In Bangladesh alone, the number of supporters of the U.S. Olympic bid rose from a few dozen to 113,335 in a month-and-a-half. In Pakistan, the number of supporters leapt from 55 to 99,336 over the same period.

Socialbakers’ report said that more than 700,000 of the 1 million accounts that liked LA 2024’s Facebook page had done so within the past six weeks. The surge helped LA blow past Paris (about 235,000 likes) and hit the million mark at an opportune moment. An Olympics conference started Tuesday in Denmark, the first of three events between now and September, when the International Olympic Committee is scheduled to pick one city over the other.

Socialbakers said it wasn’t working for the LA or Paris bid, and that its work was transparent.

“It’s all publicly available, taken directly from the Facebook API,” said spokeswoman Claire Wilson, referring to Facebook’s data interface.

Branova and outside experts said it was possible that a large chunk of LA’s social media support was drummed up by advertisements or other paid methods.

“It’s consistent with what you’d expect to see from paid endorsements,” said Daniel Mochon, who teaches social media marketing at Tulane University’s A. B. Freeman School of Business. “They tend to come from developing countries … You’re going to see sudden spikes that are not necessarily tied to anything external.”

Social media support has been invoked as a selling point by the LA bid, which islocked in competition with Paris for the chance to host the Summer Games. On Monday, LA 2024 released a statement crowing about how its campaign had passed the 1 million follower mark.

That was endorsed by Nathan Cowan of Seattle-based digital marketing analytics firm Rival IQ, which wasn’t involved in the report. Cowan said that while hadn’t seen the raw data, Socialbakers’ work “appears to be entirely accurate.”

Cowan echoed Socialbakers’ suspicions about LA’s numbers, noting the “extreme spike in followers” and their unusual geographic breakdown.

Paris 2024 officials declined to comment. Facebook declined comment, saying in an email that it was up to advertisers to disclose how they promoted their pages. The IOC did not offer any comment, but the group’s rules of conduct note that promotion of a city’s bid must take place “with dignity and moderation.”

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Tadej Pogacar stuns Primoz Roglic, set to win Tour de France

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Tadej Pogacar overtook countryman Primoz Roglic and is set to become the youngest Tour de France champion since 1904, the second-youngest in history and the first Slovenian champion.

Pogacar, who turns 22 on Monday, overcame a 57-second deficit to Roglic and won Saturday’s penultimate stage, a 22-mile time trial with a finishing four-mile climb. He is 59 seconds ahead of Roglic after three weeks and 84 hours of total racing.

“Actually, my dream was just to be [in] the Tour de France,” Pogacar said. “I cannot believe it, and if you ask me in one week, one month, I will still not believe it, probably.”

Pogacar won the stage by 81 seconds, greater than the margin separating second place from eighth place after 55 minutes on the roads. Roglic was fifth.

It’s reminiscent of American Greg LeMond surpassing Frenchman Laurent Fignon in the time trial finale of the 1989 Tour.

That final margin was the closest in Tour history — eight seconds. This one would be the 11th time in Tour history that the difference is less than a minute, according to ProCyclingStats.com.

“I struggled with everything, just not enough power,” Roglic said. “I was just more and more without the power that I obviously needed. I was just really giving everything till the end.”

Australian Richie Porte will join Pogacar and Roglic on the podium after moving up from fourth place going into the time trial. Colombian Miguel Angel Lopez, who came into the day in third, dropped to sixth.

It’s the first time since 2007 that everybody on the final Tour de France podium will be there for the first time.

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Sunday’s finale is the traditional ceremonial ride into Paris where the overall leaders don’t attack each other.

Pogacar is riding his first Tour de France and in his second season as a professional cyclist with a World Tour team.

Last September, he finished third in the Vuelta a Espana, one of three Grand Tours, which Roglic won. At the time, Pogacar became the youngest Grand Tour podium finisher since 1974.

“I knew that I can be with the best, that I can follow,” after the Vuelta, Pogacar said, “but I never thought that I would win already this year, especially in this season that was really strange.”

UAE Team Emirates initially planned to use Pogacar to support Fabio Aru, but the Slovenian’s continued emergence changed the plan.

“I’m going [to the Tour] firstly to learn,” Pogacar said in May. “But if I have a chance to show what I can do, I will.”

Pogacar was Robin to Roglic’s Batman for most of this Tour.

Roglic wore the yellow jersey as race leader the last two weeks. heading the dominant Jumbo-Visma team. Pogacar donned the white jersey for the highest-placed rider 25 and under, though he was on a weaker team.

But when they went head-to-head on climbs, Pogacar usually stuck with Roglic, sometimes riding away from him.

When it came down to the final climb on Saturday, with no team support in what they call the race of truth, Pogacar showed who was the strongest Slovenian.

“[Roglic] was really superior through the whole Tour,” Pogacar said. “He must be devastated, but that’s bike racing, I guess. Today I beat him, and that was it.”

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2020 Tour de France standings

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2020 Tour de France standings for the yellow jersey, green jersey, white jersey and polka-dot jersey through stage 20 of 21 …

Overall (Yellow Jersey)
1. Tadej Pogacar (SLO) — 84:26:33
2. Primoz Roglic (SLO) — +:59
3. Richie Porte (AUS) — +3:30
4. Mikel Landa (ESP) — +5:58
5. Enric Mas (ESP) — +6:07
6. Miguel Angel Lopez (COL) — +6:47
7. Tom Dumoulin (NED) — +7:48
8. Rigberto Uran (COL) — +8:02
9. Adam Yates (GBR) — +9:25
10. Damiano Caruso (ITA) — +14:03
13. Richard Carapaz (ECU) — +24:44
15. Sepp Kuss (USA) — +42:20
17. Nairo Quintana (COL) — +1:02:46
29. Thibaut Pinot (FRA) — +1:59:33
36. Julian Alaphilippe (FRA) — +2:17:41
DNF. Egan Bernal (COL)

Sprinters (Green Jersey)
1. Sam Bennett (IRL) — 319 points
2. Peter Sagan (SVK) — 264
3. Matteo Trentin (ITA) — 250
4. Bryan Coquard (FRA) — 173
5. Caleb Ewan (AUS) — 158

Climbers (Polka-Dot Jersey)
1. Tadej Pogacar (SLO) — 82 points
2. Richard Carapaz (ECU) — 74
3. Primoz Roglic (SLO) — 67
4. Marc Hirschi (SUI) — 62
5. Miguel Angel Lopez (COL) — 51

Young Rider (White Jersey)
1. Tadej Pogacar (SLO) — 84:26:33
2. Enric Mas (ESP) — +6:07
3. Valentin Madouas (FRA) — +1:42:22
4. Dani Martinez (COL) — +1:54:51
5. Lennard Kamna (GER) — +2:14:33

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