LA 2024 Olympic bid gets lots of Facebook likes … from Pakistan

Los Angeles 2024
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PARIS (AP) — More than a million Facebook users like the idea of hosting the 2024 Olympic Games in Los Angeles. Many of them, oddly enough, from Pakistan.

A report prepared for The Associated Press says most of LA’s likes have come in the past six weeks from far away from Southern California.

“The fan growth evolution for the LA2024 Facebook page does seem suspicious,” said analyst Michaela Branova, whose Prague, Czech Republic-based firm, Socialbakers, drew up the report. “Countries such as Bangladesh and Pakistan suddenly spike from almost zero to tens of thousands of fans within a few days in February.”

LA campaign spokesman Jeff Millman said there was nothing suspicious about the figures. He said LA kicked off a series of Facebook advertisements starting Feb. 3. The scale and the mechanics of the advertising campaign weren’t made clear – Millman declined to divulge how much LA 2024 had spent on promotion – but he noted that Facebook ads were “more efficient in countries where there are fewer competing brands.”

He argued that it made sense to seek fans internationally.

“We are a global campaign, as the Olympic movement is global,” he said.

Socialbakers’ figures, which were commissioned by the AP, give some insight into the dynamics of both the Paris and Los Angeles’ social media campaigns.

By the end of 2016, Los Angeles had 209,000 or so likes, nearly all of which came from the United States, according to Socialbakers. Paris had 62,000 or so fans, 80 percent of which came from France.

By last week both sides’ figures had grown. Paris’ Facebook page tripled its following, but four out of five endorsements came from France, with many of the others originating in Algeria and Tunisia, former French colonies.

Los Angeles saw an explosion in support from Bangladesh, Pakistan, Nepal, Indonesia, Egypt, India, Afghanistan and other low-income countries, according to Socialbakers’ research. In Bangladesh alone, the number of supporters of the U.S. Olympic bid rose from a few dozen to 113,335 in a month-and-a-half. In Pakistan, the number of supporters leapt from 55 to 99,336 over the same period.

Socialbakers’ report said that more than 700,000 of the 1 million accounts that liked LA 2024’s Facebook page had done so within the past six weeks. The surge helped LA blow past Paris (about 235,000 likes) and hit the million mark at an opportune moment. An Olympics conference started Tuesday in Denmark, the first of three events between now and September, when the International Olympic Committee is scheduled to pick one city over the other.

Socialbakers said it wasn’t working for the LA or Paris bid, and that its work was transparent.

“It’s all publicly available, taken directly from the Facebook API,” said spokeswoman Claire Wilson, referring to Facebook’s data interface.

Branova and outside experts said it was possible that a large chunk of LA’s social media support was drummed up by advertisements or other paid methods.

“It’s consistent with what you’d expect to see from paid endorsements,” said Daniel Mochon, who teaches social media marketing at Tulane University’s A. B. Freeman School of Business. “They tend to come from developing countries … You’re going to see sudden spikes that are not necessarily tied to anything external.”

Social media support has been invoked as a selling point by the LA bid, which islocked in competition with Paris for the chance to host the Summer Games. On Monday, LA 2024 released a statement crowing about how its campaign had passed the 1 million follower mark.

That was endorsed by Nathan Cowan of Seattle-based digital marketing analytics firm Rival IQ, which wasn’t involved in the report. Cowan said that while hadn’t seen the raw data, Socialbakers’ work “appears to be entirely accurate.”

Cowan echoed Socialbakers’ suspicions about LA’s numbers, noting the “extreme spike in followers” and their unusual geographic breakdown.

Paris 2024 officials declined to comment. Facebook declined comment, saying in an email that it was up to advertisers to disclose how they promoted their pages. The IOC did not offer any comment, but the group’s rules of conduct note that promotion of a city’s bid must take place “with dignity and moderation.”

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IOC gives more time to pick 2030 Olympic host, studies rotating Winter Games

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The 2030 Winter Olympic host, expected to be Salt Lake City or Sapporo, Japan, is no longer targeted to be decided before next fall, the IOC said in announcing wider discussions into the future of the Winter Games, including the possibility of rotating the Games within a pool of hosts.

The IOC Future Host Commission was granted more time to study factors, including climate change, that could impact which cities and regions host future Winter Olympics and Paralympics. The 2030 Winter Games host is not expected to be decided before or at an IOC session next September or October.

Hosts have traditionally been chosen by IOC members vote seven years before the Games, though recent reforms allow flexibility on the process and timeline. For example, the 2024 and 2028 Games were awarded to Paris and Los Angeles in a historic double award in 2017. The 2032 Summer Games were awarded to Brisbane last year without a traditional bid race.

Italy hosts the 2026 Winter Games in Milan and Cortina d’Ampezzo.

There are three interested parties for the 2030 Winter Olympics, the IOC said Tuesday without naming them. Previously, Salt Lake City, Sapporo and Vancouver were confirmed as bids. Then in October, the British Columbia government said it would not support a Vancouver bid, a major setback, though organizers did not say that decision ended the bid. All three cities are attractive as past Winter Games hosts with existing venues.

U.S. Olympic and Paralympic Committee officials have said Salt Lake City is a likelier candidate for 2034 than 2030, but could step in for 2030 if asked.

The future host commission outlined proposals for future Winter Olympics, which included rotating hosts within a pool of cities or regions and a requirement that hosts have an average minimum temperature below freezing (32 degrees) for snow competition venues at the time of the Games over a 10-year period.

The IOC Executive Board gave the commission more time to study the proposals and other factors impacting winter sports.

The IOC board also discussed and will continue to explore a potential double awarding of the 2030 and 2034 Winter Olympic hosts.

Also Tuesday, the IOC board said that Afghanistan participation in the 2024 Olympics will depend on making progress in safe access to sports for women and young girls in the country.

On Monday, Human Rights Watch urged the IOC to suspend Afghanistan until women and girls can play sport in the country.

In a press release, the IOC board expressed “serious concern and strongly condemned the latest restrictions imposed by the Afghan authorities on women and young girls in Afghanistan, which prevent them from practicing sport in the country.” It urged Afghanistan authorities to “take immediate action at the highest level to reverse such restrictions and ensure safe access to sport for women and young girls.”

The IOC board also announced that North Korea’s National Olympic Committee will be reinstated when its suspension is up at the end of the year.

In September 2021, the IOC banned the North Korean NOC through the end of 2022, including banning a North Korean delegation from participating in the Beijing Winter Games, after it chose not to participate in the Tokyo Games.

North Korea, formally known as the Democratic People’s Republic of Korea, was the only one of 206 National Olympic Committees to withdraw from Tokyo. The country made its choice in late March 2021, citing a desire “to protect our athletes from the global health crisis caused by the malicious virus infection.”

The IOC said in September 2021 that it “provided reassurances for the holding of safe Games and offered constructive proposals to find an appropriate and tailor-made solution until the very last minute (including the provision of vaccines), which were systematically rejected by the PRK NOC.”

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Olympic champion Justine Dufour-Lapointe leaves moguls for another skiing discipline

Justine Dufour-Lapointe
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Justine Dufour-Lapointe, the 2014 Olympic moguls champion, is leaving the event to compete in freeriding, a non-Olympic skiing discipline.

“After three Olympic cycles and 12 years on the World Cup circuit, I felt that I needed to find a new source of motivation and had to push my limits even more so I can reach my full potential as a skier,” the 28-year-old Montreal native said in a social media video, according to a translation from French. “Today, I am starting a new chapter in my career. … I want to perfect myself in another discipline. I want to connect with the mountain differently. Above all, I want to get out of my comfort zone in a way I’ve never done before.”

Dufour-Lapointe said she will compete on the Freeride World Tour, a series of judged competitions described as:

There‘s a start gate at the summit and a finish gate at the bottom. That’s it. Best run down wins. It truly is that simple. Think skiers and snowboarders choosing impossible-looking lines through cornices and cliff-faces and nasty couloirs. Think progressive: big jumps, mach-speed turns and full-on attack. Think entertaining.

Dufour-Lapointe has retired from moguls skiing, according to a Freeride World Tour press release, though she did not explicitly say that in social media posts Tuesday.

At the 2014 Sochi Winter Games, Dufour-Lapointe denied American Hannah Kearney‘s bid to become the first freestyle skier to repeat as Olympic champion. Older sister Chloé took silver in a Canadian one-two.

Dufour-Lapointe also won the world title in 2015, then Olympic silver in 2018 behind Frenchwoman Perrine Laffont.

Chloé announced her retirement in September. A third Dufour-Lapointe Olympic moguls skier, Maxime, retired in 2018.

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