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McDonald’s ends longtime Olympic sponsorship 3 years early

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McDonald’s ended its Olympic sponsorship agreement after more than 40 years with the IOC, three years before their current deal runs out.

“In today’s rapidly evolving business landscape, we understand that McDonald’s is looking to focus on different business priorities,” Timo Lumme, Managing Director of IOC Television and Marketing Services, said in a press release. “For these reasons, we have mutually agreed with McDonald’s to part ways.”

McDonald’s will still be a PyeongChang 2018 sponsor, with its usual restaurants in the Olympic Park and Olympic Village.

McDonald’s receives plenty of Games-time buzz for its athletes’ village store, where athletes can get food for free.

The IOC has no immediate plans for a sponsor to replace McDonald’s.

McDonald’s airlifted hamburgers to U.S. athletes at the 1968 Grenoble Winter Games after they reported being homesick for American food. The restaurant became an official Olympic sponsor in 1976 and has been ever since.

It made its most headlines at the 1984 Los Angeles Games with a scratch-off promotion — “When the U.S. wins, you win” (commercial here). In a specified event, if the U.S. won gold, the giveaway was a free Big Mac. Silver, a regular order of fries. Bronze, a free Coca-Cola.

McDonald’s ended up giving away more food and drink than it anticipated because the Soviet Union announced a boycott two months before the Games. The U.S. earned 174 medals with 83 golds, about double the amounts from its previous Games.

Perhaps no high-profile Olympic athlete has enjoyed the free Olympic McDonald’s more than Usain Bolt, who famously wrote that he ate 1,000 chicken McNuggets at the 2008 Beijing Games.

In 2012, McDonald’s opened its largest freestanding restaurant in the world at the London Olympic Park for the Games, 32,000 square feet and two floors.

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Anna van der Breggen is first cyclist to sweep road world titles in 25 years

Anna van der Breggen
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Dutchwoman Anna van der Breggen added the road race crown to her time trial victory at the world road cycling championships, becoming the second rider in history to win both events at the same edition.

“This is, for me, pretty good so far,” she said.

Van der Breggen, the Rio Olympic road race champion, won after a solo attack with more than 25 miles left of an 89-mile course in Imola, Italy, on Saturday.

She prevailed after more than four hours of racing by 80 seconds over countrywoman Annemiek van Vleuten, the 2019 champion. Van Vleuten raced nine days after breaking her left wrist in a Giro Rosa crash.

Italian Elisa Longo Borghini took bronze in the same time as van Vleuten after losing a photo-finish sprint. Lauren Stephens was the top American in 11th.

Full results are here.

The race lacked American standout Chloé Dygert, who crashed out of the time trial while leading on Thursday and required leg surgery.

Van der Breggen joined Frenchwoman Jeannie Longo as the only male or female cyclists to sweep the time trial and road race at a single worlds. Longo did so in 1995 at age 36.

Van der Breggen, 30, said in May that she will retire after the 2021 Olympic season.

It will be the end of one of the great cycling careers. She is now a three-time world champion and nine-time world medalist to go along with her road race gold and time trial bronze in her Olympic debut in Rio.

Worlds conclude Sunday with the men’s road race. A TV and stream schedule is here.

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2020 French Open TV, live stream schedule

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Rafael Nadal and Serena Williams can each tie Grand Slam singles titles records at the French Open, with daily live coverage among NBC Sports, Peacock and Tennis Channel.

NBC coverage starts Sunday with first-round action at Roland Garros, its 38th straight year covering the event. Tennis Channel airs the majority of weekday coverage. Peacock, NBC Universal’s new streaming service, has middle weekend broadcasts.

All NBC TV coverage alo streams on NBCSports.com/live and the NBC Sports app.

Nadal is the primary men’s storyline, favored to tie Roger Federer‘s male record of 20 major titles and extend his own record of 12 French Open crowns. Federer is absent after knee operations earlier this year.

The Spaniard’s primary competition is top-ranked Novak Djokovic, the 2016 French Open champion whose only defeat in 2020 was a U.S. Open default for hitting a ball that struck a linesperson in the throat.

Williams bids again to match the overall Grand Slam singles mark of 24 held by Australian Margaret Court. Williams, a three-time French Open champion, lost in the third and fourth round the last two years and is coming off a U.S. Open semifinal exit.

The women’s field is led by 2018 champion Simona Halep but lacks defending champion Ash Barty of Australia, not traveling due to the coronavirus pandemic. Also out: U.S. Open winner Naomi Osaka, citing a sore hamstring and tight turnaround from prevailing in New York two weeks ago.

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French Open TV Schedule

Date Time (ET) Network Round
Sunday, Sept. 27 5 a.m.-3 p.m. Tennis Channel First Round
12-3 p.m. NBC
Monday, Sept. 28 5 a.m.-3 p.m. Tennis Channel First Round
Tuesday, Sept. 29 5 a.m.-3 p.m. Tennis Channel First Round
Wednesday, Sept. 30 5 a.m.-3 p.m. Tennis Channel Second Round
Thursday, Oct. 1 5 a.m.-3 p.m. Tennis Channel Second Round
Friday, Oct. 2 5 a.m.-3 p.m. Tennis Channel Third Round
Saturday, Oct. 3 5 a.m.-12 p.m. Tennis Channel Third Round
11 a.m. Peacock
Sunday, Oct. 4 5 a.m.-12 p.m. Tennis Channel Fourth Round
11 a.m. Peacock
Monday, Oct. 5 5 a.m.-3 p.m. Tennis Channel Fourth Round
11 a.m. Peacock
Tuesday, Oct. 6 6 a.m.-4:30 p.m. Tennis Channel Quarterfinals
Wednesday, Oct. 7 6 a.m.-4:30 p.m. Tennis Channel Quarterfinals
Thursday, Oct. 8 5 a.m.-2 p.m. Tennis Channel Women’s Semis
11 a.m. NBC, NBCSN
Friday, Oct. 9 5 a.m.-4 p.m. Tennis Channel Men’s Semis
11 a.m. NBC, NBCSN
Saturday, Oct. 10 9 a.m. NBC Women’s Final
Sunday, Oct. 11 9 a.m. NBC Men’s Final