The world’s most marketable athlete is 2012 Olympic boxing champion Anthony Joshua of Great Britain, according to Britain’s SportsPro magazine.
SportsPro ranks athletes across the world according to their marketing potential over a three-year period starting this summer based on value for money, age, home market, charisma, willingness to be marketed and crossover appeal.
Joshua, 27, knocked out Wladimir Klitschko on April 29 to become the unified world heavyweight champion.
Joshua is the fifth Olympian to be named most marketable by SportsPro, following Canadian tennis player Eugenie Bouchard in 2015, Brazilian soccer star Neymar in 2012 and 2013, Usain Bolt in 2011 and LeBron James in 2010, the first year of the rankings.
Olympians dot this year’s 50-athlete list. Joshua is followed by Neymar (No. 7), Simone Biles (No. 8) and Mikaela Shiffrin (No. 9) in the top 10.
Other notables in sports where the Olympics is the biggest prize are Canadian sprinter Andre De Grasse (No. 23), swimmer Katie Ledecky (No. 29), snowboarder Chloe Kim (No. 39), Russian figure skater Yevgenia Medvedeva (No. 46) and Lindsey Vonn (No. 50).
Bolt is not on the list because he is set to retire in two months.
Cristiano Ronaldo and Lionel Messi were left off because they reached a long-cemented commercial peak, SportsPro said.
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