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Norway Olympic curling team unveils this year’s crazy pants

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Just in case the sweeping and the shouting and the chess-like strategy isn’t enough to draw in the fans at the Olympics, the Norwegian curling team is again calling on its secret weapon.

Crazy pants!

For the third straight Winter Games, the men’s team from Norway will be shaking up the staid, 600-year-old sport by wearing brightly colored trousers in competition.

Among the uniforms for PyeongChang unveiled on Tuesday is one that makes them look like they were the losing team in a patriotic paintball outing.

“Curling is kind of similar to golf, very traditional,” Norwegian second Christoffer Svae said in a telephone interview from New York, where the team — well, mostly the pants — was doing a media blitz. “When we started playing in colored pants, it was breaking tradition. It was turning heads, for sure.”

The pants first attracted attention at the 2010 Olympics in Vancouver, where they debuted as a red, white and blue argyle in a field filled with black or other dark trousers.

They — the pants, not the curlers — soon had a Facebook page that now has nearly 500,000 followers and its own email address to field media inquiries.

Back then, the team just ordered and paid for the pants off the rack, but it soon became a sponsorship opportunity.

Loudmouth, which had mostly marketed toward golfers, signed on for the Sochi Games and designed pants just for the team, including a pattern featuring the Norwegian flag and another outfit with high socks and knickers.

The company, which declined through a spokeswoman to comment on the value of the deal, has also backed an American beach volleyball team at the London Olympics, golfer John Daly and Peter “Snakebite” Wright, the No. 2 darts player in the world.

But its biggest splash has come with the Norwegian curlers, and it is backing them again in PyeongChang.

Svae said they will have 12 different outfits — enough to get them through the medal round — and some cash to pay for travel and other expenses.

In a niche, largely self-funded sport like curling, that comes in handy.

“It’s huge,” Svae said. “We get funding from Loudmouth to cover travel expenses, and also the fame we get from the Loudmouth clothes get us other sponsors in Norway, because they want to be associated with the brand we’ve made.”

In addition to Svae, the team includes lead Haavard Vad Petersson, vice-skip Torger Nergaard and skip Thomas Ulsrud.

They will be attending their third straight Olympics, having won a silver medal in Vancouver. (Nergaard won gold as part of a different foursome in 2002).

As the idea man behind the pants phenomenon, Svae said there is more to it than just free publicity.

Curlers understand that the gimmicks might call attention to their sport, but they hope that people who tune in for the pants will take a liking to it.

“I think all curlers are eager to promote the sport,” he said.

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VIDEO: Minnesota Vikings celebrate TD by curling

Members of the Norwegian men’s Olympic curling team, from left Christoffer Svae, Thomas Ulsrud, Haavard Peterson and Torger Nergaard pose in their unique uniforms, Tuesday Jan. 23, 2018, in New York. The team is expected to be a fan favorite for a third straight Olympics, thanks to the brightly colored pants that stand out. (AP Photo/Bebeto Matthews)

 

Members of the Norwegian men’s Olympic curling team, from left, Christoffer Svae, Thomas Ulsrud, Haavard Peterson and Torger Nergaard pose in their unique uniforms, Tuesday Jan. 23, 2018, in New York. The team is expected to be a fan favorite for a third straight Olympics, thanks to the brightly colored pants that stand out. (AP Photo/Bebeto Matthews)

Swim meet canceled after FINA’s threat to ban athletes

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GENEVA (AP) — Amid growing conflict between swimmers and their world governing body, an international swimming meet was canceled on Thursday after threats to ban athletes who took part seeking better prize money.

The Italian swim federation called off the Dec. 20-21 competition it was organizing in Turin, saying it acted to protect athletes from FINA.

The Turin meet was linked to a proposed International Swimming League, a privately run operation which aims to operate outside FINA’s control and pay higher prize money.

“FINA declared the event ‘non-approved,’ threatening sanctions against the participating athletes,” Italian officials said in a statement.

FINA, based in Lausanne, Switzerland, did not immediately respond to a request for comment.

Some Olympic champions have long criticized FINA, believing swimmers should be better rewarded, have more say in decisions, and could create their own union.

Olympic champion Adam Peaty of Britain wrote on Thursday on Twitter he was “incredibly disappointed” by the cancellation.

The politics involved will “galvanize swimmers, not break them,” wrote Peaty, who holds 50m and 100m breaststroke world records.

Peaty has previously supported Hungarian star Katinka Hosszu in her public criticism of FINA, and calls to create a swimmers’ union.

Italian organizers said Peaty, Hosszu and other Olympic champions including Chad le Clos of South Africa and Sarah Sjostrom of Sweden were due to take part in their 25-meter pool event. It was scheduled days after the short-course world championships being staged in Hangzhou, China.

The clash of events seemed to provoke FINA into finding more prize money for its worlds event in the smaller pool.

On Nov. 6, FINA added to its promised prize fund for China by almost doubling the total to $2.07 million.

FINA wrote to member federations on Oct. 30 warning of bans of up to two years for taking part in Turin.

However, a European Commission decision last year suggests swimmers could successfully challenge any attempt to limit their right to race and earn money.

The European Union’s executive arm ruled the International Staking Union in breach of anti-trust laws by threatening severe bans for speed skaters who wanted to compete in a South Korean-organized event in Dubai.

The ISU’s threats “also serve to protect its own commercial interests,” the European officials said.

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Simon Ammann believes ski jumping career end is near

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Simon Ammann, the most decorated active ski jumper with four Olympic gold medals, said it is hard to imagine competing beyond this season, according to Swiss newspaper Blick.

Ammann, 37, swept the individual Olympic titles in 2002 and 2010 to join retired Finn Matti Nykänen as the only four-time Olympic ski jumping champs.

In PyeongChang, his sixth Olympics, Ammann placed 11th and 13th, one month after making his first World Cup podium in nearly three years. He decided after those Winter Games that he would continue at least one more season, but has no plan to go all the way to a seventh Olympics in 2022, according to Blick.

Ammann has teased retirement since at least 2011 and even said going into the 2014 Sochi Olympics that he was “99 percent sure” they would be his final Games.

The now-father of two first gained crossover celebrity with his surprise Salt Lake City 2002 gold medals, his first wins in top-level international competition. The bespectacled Ammann’s victory screams and resemblance to Harry Potter helped land him on “The Late Show with David Letterman” and one of Europe’s biggest shows, sitting next to Shakira.

Fellow ski jumper Noriaki Kasai of Japan holds the Winter Olympic record of eight appearances. Kasai, 46, has said he plans to go for a ninth participation at Beijing 2022.

NBC Olympic Research contributed to this report.

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