Norway Olympic curling team unveils this year’s crazy pants

AP
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Just in case the sweeping and the shouting and the chess-like strategy isn’t enough to draw in the fans at the Olympics, the Norwegian curling team is again calling on its secret weapon.

Crazy pants!

For the third straight Winter Games, the men’s team from Norway will be shaking up the staid, 600-year-old sport by wearing brightly colored trousers in competition.

Among the uniforms for PyeongChang unveiled on Tuesday is one that makes them look like they were the losing team in a patriotic paintball outing.

“Curling is kind of similar to golf, very traditional,” Norwegian second Christoffer Svae said in a telephone interview from New York, where the team — well, mostly the pants — was doing a media blitz. “When we started playing in colored pants, it was breaking tradition. It was turning heads, for sure.”

The pants first attracted attention at the 2010 Olympics in Vancouver, where they debuted as a red, white and blue argyle in a field filled with black or other dark trousers.

They — the pants, not the curlers — soon had a Facebook page that now has nearly 500,000 followers and its own email address to field media inquiries.

Back then, the team just ordered and paid for the pants off the rack, but it soon became a sponsorship opportunity.

Loudmouth, which had mostly marketed toward golfers, signed on for the Sochi Games and designed pants just for the team, including a pattern featuring the Norwegian flag and another outfit with high socks and knickers.

The company, which declined through a spokeswoman to comment on the value of the deal, has also backed an American beach volleyball team at the London Olympics, golfer John Daly and Peter “Snakebite” Wright, the No. 2 darts player in the world.

But its biggest splash has come with the Norwegian curlers, and it is backing them again in PyeongChang.

Svae said they will have 12 different outfits — enough to get them through the medal round — and some cash to pay for travel and other expenses.

In a niche, largely self-funded sport like curling, that comes in handy.

“It’s huge,” Svae said. “We get funding from Loudmouth to cover travel expenses, and also the fame we get from the Loudmouth clothes get us other sponsors in Norway, because they want to be associated with the brand we’ve made.”

In addition to Svae, the team includes lead Haavard Vad Petersson, vice-skip Torger Nergaard and skip Thomas Ulsrud.

They will be attending their third straight Olympics, having won a silver medal in Vancouver. (Nergaard won gold as part of a different foursome in 2002).

As the idea man behind the pants phenomenon, Svae said there is more to it than just free publicity.

Curlers understand that the gimmicks might call attention to their sport, but they hope that people who tune in for the pants will take a liking to it.

“I think all curlers are eager to promote the sport,” he said.

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VIDEO: Minnesota Vikings celebrate TD by curling

Members of the Norwegian men’s Olympic curling team, from left Christoffer Svae, Thomas Ulsrud, Haavard Peterson and Torger Nergaard pose in their unique uniforms, Tuesday Jan. 23, 2018, in New York. The team is expected to be a fan favorite for a third straight Olympics, thanks to the brightly colored pants that stand out. (AP Photo/Bebeto Matthews)

 

Members of the Norwegian men’s Olympic curling team, from left, Christoffer Svae, Thomas Ulsrud, Haavard Peterson and Torger Nergaard pose in their unique uniforms, Tuesday Jan. 23, 2018, in New York. The team is expected to be a fan favorite for a third straight Olympics, thanks to the brightly colored pants that stand out. (AP Photo/Bebeto Matthews)

Joel Embiid gains U.S. citizenship, mum on Olympic nationality

Joel Embiid
Getty
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Philadelphia 76ers All-Star center Joel Embiid said he is now a U.S. citizen and it’s way too early to think about what nation he would represent at the Olympics.

“I just want to be healthy and win a championship and go from there,” he said, according to The Associated Press.

Embiid, 28, was born in Cameroon and has never competed in a major international tournament. In July, he gained French nationality, a step toward being able to represent that nation at the 2024 Paris Olympics.

In the spring, French media reported that Embiid started the process to become eligible to represent France in international basketball, quoting national team general manager Boris Diaw.

Embiid was second in NBA MVP voting this season behind Serbian Nikola Jokic. He was the All-NBA second team center.

What nation Embiid represents could have a major impact on the Paris Games.

In Tokyo, a French team led by another center, Rudy Gobert, handed the U.S. its first Olympic defeat since 2004. That was in group play. The Americans then beat the French in the gold-medal game 87-82.

That France team had five NBA players to the U.S.’ 12: Nicolas BatumEvan FournierTimothe Luwawu-CabarrotFrank Ntilikina and Gobert.

Anthony Davis, who skipped the Tokyo Olympics, is the lone U.S. center to make an All-NBA team in the last five seasons. In that time, Embiid made four All-NBA second teams and Gobert made three All-NBA third teams.

No Olympic team other than the U.S. has ever had two reigning All-NBA players on its roster.

The Associated Press contributed to this report.

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LA 2028, Delta unveil first-of-its-kind emblems for Olympics, Paralympics

Delta LA 2028
LA 2028
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Emblems for the 2028 Los Angeles Games that include logos of Delta Air Lines is the first integration of its kind in Olympic and Paralympic history.

Organizers released the latest set of emblems for the LA 2028 Olympics and Paralympics on Thursday, each with a Delta symbol occupying the “A” spot in LA 28.

Two years ago, the LA 2028 logo concept was unveiled with an ever-changing “A” that allowed for infinite possibilities. Many athletes already created their own logos, as has NBC.

“You can make your own,” LA28 chairperson Casey Wasserman said in 2020. “There’s not one way to represent Los Angeles, and there is strength in our diverse cultures. We have to represent the creativity and imagination of Los Angeles, the diversity of our community and the big dreams the Olympic and Paralympic Games provide.”

Also in 2020, Delta was announced as LA 2028’s inaugural founding partner. Becoming the first partner to have an integrated LA 2028 emblem was “extremely important for us,” said Emmakate Young, Delta’s managing director, brand marketing and sponsorships.

“It is a symbol of our partnership with LA, our commitment to the people there, as well as those who come through LA, and a commitment to the Olympics,” she said.

The ever-changing emblem succeeds an angelic bid logo unveiled in February 2016 when the city was going for the 2024 Games, along with the slogan, “Follow the Sun.” In July 2017, the IOC made a historic double awarding of the Olympics and Paralympics — to Paris for 2024 and Los Angeles for 2028.

The U.S. will host its first Olympics and Paralympics since 2002 (and first Summer Games since 1996), ending its longest drought between hosting the Games since the 28-year gap between 1932 and 1960.

Delta began an eight-year Olympic partnership in 2021, becoming the official airline of Team USA and the 2028 Los Angeles Games.

Athletes flew to this year’s Winter Games in Beijing on chartered Delta flights and will do so for every Games through at least 2028.

Previously, Delta sponsored the last two Olympics held in the U.S. — the 1996 Atlanta Games and the 2002 Salt Lake City Winter Games.

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