India badminton star is world’s top paid female athlete outside tennis

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JAKARTA, Indonesia (AP) — Pusarla Venkata Sindhu of India— known as PV — turned a silver medal two years ago in badminton at the Rio de Janeiro Olympics into millions of dollars in endorsements.

She’s the favorite to win gold at the Asian Games, though even that result may not yield the same windfall.

The magazine Forbes lists her as the seventh highest-earning female athlete in the world with an income of about $8.5 million — more than 90 percent from endorsements. And almost all from her success in Brazil.

She’s second at home in sports earnings only to India cricket captain Virat Kohli.

Tennis star Serena Williams headed the Forbes list of top earners in women’s sports, but Sindhu is ranked higher than the No. 1-ranked player on the WTA Tour, Simona Halep of Romania.

“To be in the list is a great feeling because everybody compares you with other players — the big shots,” she said Saturday after beating Gregoria Mariska Tunjung of Indonesia 21-12, 21-15 to reach the quarterfinals.

“Many are coming to me saying now you are a millionaire,” she said, breaking into a nervous laugh. She joked that she now ranks with “the legends.”

India has a dearth of female sports stars, so Sindhu’s success has triggered lots of interest from sponsors.

Another factor driving her marketability is India’s previous lack of success in the Olympics.

India has won only one Olympic gold medal in an individual sport. That was with shooter Abhinav Bindra in the 2008 Beijing Olympics. The other eight gold medals all came in field hockey, a team event.

India won only two medals in Rio — Sindhu’s silver and Sakshi Malik’s bronze in women’s freestyle wrestling.

Saina Nehwal, a former No. 1-ranked badminton player, cheered Sindhu’s ascent.

“I’m happy with what I’m earning, and she is happy with what she’s earning,” Nehwal said.

Sindhu knows she’s growing the game at home.

“Badminton as a sport has been increasing a lot,” Sindhu said. “Everybody wants to play badminton right now in India.”

There are a million reasons.

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South Korea’s first gold medalist of 2018 PyeongChang Olympics to compete for China

Lim Hyo-Jun
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Lim Hyo-Jun, a short track speed skater who won South Korea’s first gold medal of the 2018 PyeongChang Olympics, has been cleared to skate for China and was reportedly named to the national team Monday.

Lim, who won the 1500m on the first day of medal competition at the PyeongChang Games, began the process of switching to China after a June 2019 incident where he pulled down a teammate’s trousers, leaving him standing, exposed, in front of female teammates.

Lim, the 2019 World overall champion, was banned from the team for a year and later found guilty of sexual harassment before the verdict was overturned on appeal.

It was reported in March 2021 that Lim was in the process of trying to gain Chinese nationality to compete at the Beijing Winter Olympics, but Lim was not cleared to switch by the International Skating Union until this July. His Chinese name is Lin Xiaojun.

Another star South Korean skater, triple 2006 Olympic gold medalist Ahn Hyun-Soo, switched to Russia after not making the 2010 Olympic team. He then won three golds for the host nation as Viktor Ahn at the 2014 Sochi Games.

China’s national team for the upcoming season reportedly does not include veterans Wu Dajing, the nation’s lone gold medalist across all sports at the 2018 Olympics, and Fan Kexin, a three-time Olympic medalist.

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Brigid Kosgei, world record holder, to miss London Marathon

Brigid Kosgei
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World record holder Brigid Kosgei withdrew before Sunday’s London Marathon due to a right hamstring injury that has bothered her for the last month.

“My training has been up and down and not the way I would like to prepare to be in top condition,” was posted on Kosgei’s social media. “We’ve decided it’s best I withdraw from this year’s race and get further treatment on my injuries in order to enter 2023 stronger than ever.”

Kosgei, a 28-year-old Kenyan mother of twins, shattered the world record by 81 seconds at the 2019 Chicago Marathon. She clocked 2:14:04 to smash Brit Paula Radcliffe‘s record from 2003.

Since, Kosgei won the 2020 London Marathon, took silver at the Tokyo Olympics, placed fourth at the 2021 London Marathon and won this past March’s Tokyo Marathon in what was then the third-fastest time in history (2:16:02).

Ethiopian Tigist Assefa moved into the top three by winning the Berlin Marathon last Sunday in 2:15:37.

The London Marathon women’s field includes Kenyan Joyciline Jepkosgei, a winner in New York City (2019) and London (2021), and Yalemzerf Yehualaw, who was the Ethiopian record holder until Assefa won in Berlin.

The men’s field is headlined by Ethiopian Kenenisa Bekele, the second-fastest male marathoner in history, and Brit Mo Farah, a four-time Olympic champion on the track.

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