Thursday marked the 55th anniversary of NBC’s debut Olympic broadcast — the first live telecast of an Opening Ceremony. Fittingly, it was of the Tokyo Games.
The Olympics return to Tokyo in July.
Coverage was far different back in 1964. NBC obtained the TV rights for $1.5 million (first time an Olympics surpassed the $1 million barrier) and aired 14 total hours of coverage over 15 days.
In 2014, the IOC awarded NBC Universal the Olympic broadcast rights from 2021 through 2032 — valued at $7.65 billion, plus a $100 million signing bonus for the promotion of Olympism and Olympic values between 2015 and 2020.
In Rio, NBC Universal aired a record 6,755 Olympic programming hours, including live streaming of every Olympic sport on NBCOlympics.com.
The 1964 Tokyo Games were highlighted by Czechoslovakian gymnast Vera Caslavska, who earned three gold medals, including the first of back-to-back all-around titles.
Swimmer Don Schollander won four gold medals, most for an American in any sport since Jesse Owens in Berlin in 1936.
Ethiopian Abebe Bikila became the first repeat Olympic marathon champion, four years after running barefoot through the streets of Rome.
Future Dallas Cowboys Super Bowl champion wide receiver Bob Hayes equaled the 100m world record of 10.06 seconds. And Billy Mills pulled off one of the most memorable upsets in Olympic history, becoming the first (and so far only) American to win the 10,000m.
Football took another step toward possible Olympic inclusion with the IOC executive board proposing that the sport’s international federation — the IFAF — be granted full IOC recognition at a meeting in October.
IOC recognition does not equate to eventual Olympic inclusion, but it is a necessary early marker if a sport is to join the Olympics down the line. The IOC gave the IFAF provisional recognition in 2013.
Specific measures are required for IOC recognition, including having an anti-doping policy compliant with the World Anti-Doping Agency and having 50 affiliated national federations from at least three continents. The IFAF has 74 national federations over five continents with almost 4.8 million registered athletes, according to the IOC.
The NFL has helped lead the push for flag football to be added for the 2028 Los Angeles Games. Flag football had medal events for men and women at last year’s World Games, a multi-sport competition including Olympic and non-Olympic sports, in Birmingham, Alabama.
Football is one of nine sports that have been reported to be in the running to be proposed by LA 2028 to the IOC to be added for the 2028 Games only. LA 2028 has not announced which, if any sports, it plans to propose.
Under rules instituted before the Tokyo Games, Olympic hosts have successfully proposed to the IOC adding sports solely for their edition of the Games.
For Tokyo, baseball-softball, karate, skateboarding, sport climbing and surfing were added. For Paris, skateboarding, sport climbing and surfing were approved again, and breaking will make its Olympic debut. Those sports were added four years out from the Games.
For 2028, the other sports reportedly in the running for proposal are baseball and softball, breaking, cricket, karate, kickboxing, lacrosse, motorsports and squash.
All of the other eight sports reportedly in the running for 2028 proposal already have a federation with full IOC recognition (if one counts the international motorcycle racing federation for motorsports).
One of the remarkable recent Olympic comeback stories is the subject of a film that will be shown nationwide in theaters for one day only on Thursday.
“Helen | Believe” is a documentary about Helen Maroulis, the first U.S. Olympic women’s wrestling champion. It is produced by Religion of Sports, the venture founded by Gotham Chopra, Michael Strahan and Tom Brady. Showing details are here.
After taking gold at the 2016 Rio Games, Maroulis briefly retired in 2019 during a two-year stretch in which she dealt with concussions and post-traumatic stress disorder. The film focuses on that period and her successful bid to return and qualify for the Tokyo Games, where she took bronze.
In a poignant moment in the film, Maroulis described her “rock bottom” — being hospitalized for suicidal ideations.
Maroulis agreed to the film in part to help spread mental health awareness in sports. Later, she cried while watching the 2020 HBO film, “The Weight of Gold,” on the mental health challenges that other Olympians faced, because it resonated with her so much.
“When you’re going through something, it sometimes gives you an anchor of hope to know that someone’s been through it before, and they’ve overcome it,” she said.
Maroulis’ comeback story hit a crossroads at the Olympic trials in April 2021, where the winner of a best-of-three finals series in each weight class made Team USA.
Maroulis won the opening match against Jenna Burkert, but then lost the second match. Statistically, a wrestler who loses the second match in a best-of-three series usually loses the third. But Maroulis pinned Burkert just 22 seconds into the rubber match to clinch the Olympic spot.
Shen then revealed that she tore an MCL two weeks earlier.
“They told me I would have to be in a brace for six weeks,” she said then. “I said, ‘I don’t have that. I have two and a half.’”
Maroulis said she later asked the director what would have happened if she didn’t make the team for Tokyo. She was told the film still have been done.
“He had mentioned this isn’t about a sports story or sports comeback story,” Maroulis said. “This is about a human story. And we’re using wrestling as the vehicle to tell this story of overcoming and healing and rediscovering oneself.”
Maroulis said she was told that, during filming, the project was pitched to the production company of actor Chris Pratt, who wrestled in high school in Washington. Pratt signed on as a producer.
“Wrestling has made an impact on his life, and so he wants to support these kinds of stories,” said Maroulis, who appeared at last month’s Santa Barbara Film Festival with Pratt.
Pratt said he knew about Maroulis before learning about the film, which he said “needed a little help to get it over the finish line,” according to a public relations company promoting the film.
The film also highlights the rest of the six-woman U.S. Olympic wrestling team in Tokyo. Four of the six won a medal, including Tamyra Mensah-Stock‘s gold.
“I was excited to be part of, not just (Maroulis’) incredible story, but also helping to further advance wrestling and, in particular, female wrestling,” Pratt said, according to responses provided by the PR company from submitted questions. “To me, the most compelling part of Helen’s story is the example of what life looks like after a person wins a gold medal. The inevitable comedown, the trauma around her injuries, the PTSD, the drive to continue that is what makes her who she is.”
Maroulis, who now trains in Arizona, hopes to qualify for this year’s world championships and next year’s Olympics.
“I try to treat every Games as my last,” she said. “Now I’m leaning toward being done [after 2024], but never say never.”