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Snowboarding pioneer Jake Burton Carpenter dies at 65

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Jake Burton Carpenter, the pioneer who brought snowboarding to the masses and helped turn the sport into a billion-dollar business and Olympic showpiece, has died at 65.

He died Wednesday night in Burlington, Vermont, according to an email sent to the staff of the company he founded. Carpenter had emailed his staff this month saying, “You will not believe this, but my cancer has come back.” He had been diagnosed with testicular cancer in 2011 but after several months of therapy had been given a clean bill of health.

Carpenter quit his job in New York in 1977 to form the company now known simply as Burton. His goal was to advance the rudimentary snowboard, then called a “Snurfer,” which had been invented by Sherman Poppen a dozen years earlier.

It worked, and more than four decades later, snowboarding is a major fixture at the Winter Games and snowboards are as common as skis at resorts across the globe.

“He was our founder, the soul of snowboarding, the one who gave us the sport we all love so much,” Burton co-CEO John Lacy said in his email to the staff.

It is virtually impossible to avoid the name “Burton” once the snow starts falling at any given mountain around the world these days. The name is plastered on the bottoms of snowboards, embroidered on jackets, stenciled into bindings.

At a bar in Pyeongchang, South Korea, not far from where snowboarding celebrated its 20th anniversary at the Olympics last year, there was a wall filled with Burton pictures and memorabilia — as sure a sign as any of the global reach of a company founded in his garage in Londonderry, Vermont.

The company sponsored pretty much every top rider at one time or another — from Shaun White to Kelly Clark to Chloe Kim.

Carpenter watched all his champions win their Olympic golds from near the finish line, never afraid to grind away in the mosh pit of snowboarders and snowboarding fans that he helped create.

In an interview in 2010, he said he was happy with how far his sport had come, and comfortable with where it was going.

“I had a vision there was a sport there, that it was more than just a sledding thing, which is all it was then,” Burton said. “We’re doing something that’s going to last here. It’s not like just hitting the lottery one day.”

Lacy said details about the celebration of Burton’s life would be coming soon but, for now, “I’d encourage everyone to do what Jake would be doing tomorrow, and that’s riding. It’s opening day at Stowe, so consider taking some turns together, in celebration of Jake.”

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Mikaela Shiffrin returns with mantra, stuck to her helmet, to carry forever

Mikaela Shiffrin
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Look close at Mikaela Shiffrin as she steps into a race start gate for the first time in eight months on Oct. 17.

Shiffrin, the two-time Olympic gold medalist and three-time World Cup overall champion, plans to wear a helmet with two special stickers on the back.

She’s donned the first decal for years — the initials ABFTTB, which stand for “Always Be Faster Than The Boys,” a personalized autograph motto from retired Olympic Alpine skier Heidi Voelker.

The new sticker reads, Be nice. Think first. Have fun.

Those lines came from Shiffrin’s father, Jeff — the mantra instilled in her and older brother Taylor, also a young ski racer at the time.

After Jeff died on Feb. 2, Shiffrin regularly remembered the question that Jeff posed years ago: “What are the golden rules?”

Be nice. Think first.

When the Shiffrin siblings were old enough, Jeff added the third rule.

“He felt like we could understand that having fun wasn’t just about going and doing whatever you want because it’s instantly gratifying,” Shiffrin told NBC Sports’ Alex Azzi in an On Her Turf interview. “Fun is doing something well and the satisfaction you get from sticking to something.”

She plans to race all season with the golden rules sticker on her helmet, right next to ABFTTB.

Shiffrin detailed more about her prep for a very different World Cup campaign, in conjunction with a new fund in honor of her late father, in this On Her Turf report.

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2020 Tour de France results

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2020 Tour de France results for the yellow jersey, green jersey, white jersey and polka-dot jersey …

Overall (Yellow Jersey)
1. Tadej Pogacar (SLO) — 87:20:05
2. Primoz Roglic (SLO) — +:59
3. Richie Porte (AUS) — +3:30
4. Mikel Landa (ESP) — +5:58
5. Enric Mas (ESP) — +6:07
6. Miguel Angel Lopez (COL) — +6:47
7. Tom Dumoulin (NED) — +7:48
8. Rigberto Uran (COL) — +8:02
9. Adam Yates (GBR) — +9:25
10. Damiano Caruso (ITA) — +14:03
13. Richard Carapaz (ECU) — +25:53
15. Sepp Kuss (USA) — +42:20
17. Nairo Quintana (COL) — +1:03:07
29. Thibaut Pinot (FRA) — +1:59:54
36. Julian Alaphilippe (FRA) — +2:19:11
DNF. Egan Bernal (COL)

Sprinters (Green Jersey)
1. Sam Bennett (IRL) — 380 points
2. Peter Sagan (SVK) — 284
3. Matteo Trentin (ITA) — 260
4. Bryan Coquard (FRA) — 181
5. Wout van Aert (BEL) — 174

Climbers (Polka-Dot Jersey)
1. Tadej Pogacar (SLO) — 82 points
2. Richard Carapaz (ECU) — 74
3. Primoz Roglic (SLO) — 67
4. Marc Hirschi (SUI) — 62
5. Miguel Angel Lopez (COL) — 51

Young Rider (White Jersey)
1. Tadej Pogacar (SLO) — 87:20:13
2. Enric Mas (ESP) — +6:07
3. Valentin Madouas (FRA) — +1:42:43
4. Dani Martinez (COL) — +1:55:12
5. Lennard Kamna (GER) — +2:15:39

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