Mikaela Shiffrin returns with mantra, stuck to her helmet, to carry forever

Mikaela Shiffrin
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Look close at Mikaela Shiffrin as she steps into a race start gate for the first time in eight months on Oct. 17.

Shiffrin, the two-time Olympic gold medalist and three-time World Cup overall champion, plans to wear a helmet with two special stickers on the back.

She’s donned the first decal for years — the initials ABFTTB, which stand for “Always Be Faster Than The Boys,” a personalized autograph motto from retired Olympic Alpine skier Heidi Voelker.

The new sticker reads, Be nice. Think first. Have fun.

Those lines came from Shiffrin’s father, Jeff — the mantra instilled in her and older brother Taylor, also a young ski racer at the time.

After Jeff died on Feb. 2, Shiffrin regularly remembered the question that Jeff posed years ago: “What are the golden rules?”

Be nice. Think first.

When the Shiffrin siblings were old enough, Jeff added the third rule.

“He felt like we could understand that having fun wasn’t just about going and doing whatever you want because it’s instantly gratifying,” Shiffrin told NBC Sports’ Alex Azzi in an On Her Turf interview. “Fun is doing something well and the satisfaction you get from sticking to something.”

She plans to race all season with the golden rules sticker on her helmet, right next to ABFTTB.

Shiffrin detailed more about her prep for a very different World Cup campaign, in conjunction with a new fund in honor of her late father, in this On Her Turf report.

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