Emblems for the 2028 Los Angeles Games that include logos of Delta Air Lines is the first integration of its kind in Olympic and Paralympic history.
Organizers released the latest set of emblems for the LA 2028 Olympics and Paralympics on Thursday, each with a Delta symbol occupying the “A” spot in LA 28.
Two years ago, the LA 2028 logo concept was unveiled with an ever-changing “A” that allowed for infinite possibilities. Many athletes already created their own logos, as has NBC.
“You can make your own,” LA28 chairperson Casey Wasserman said in 2020. “There’s not one way to represent Los Angeles, and there is strength in our diverse cultures. We have to represent the creativity and imagination of Los Angeles, the diversity of our community and the big dreams the Olympic and Paralympic Games provide.”
Also in 2020, Delta was announced as LA 2028’s inaugural founding partner. Becoming the first partner to have an integrated LA 2028 emblem was “extremely important for us,” said Emmakate Young, Delta’s managing director, brand marketing and sponsorships.
“It is a symbol of our partnership with LA, our commitment to the people there, as well as those who come through LA, and a commitment to the Olympics,” she said.
The ever-changing emblem succeeds an angelic bid logo unveiled in February 2016 when the city was going for the 2024 Games, along with the slogan, “Follow the Sun.” In July 2017, the IOC made a historic double awarding of the Olympics and Paralympics — to Paris for 2024 and Los Angeles for 2028.
The U.S. will host its first Olympics and Paralympics since 2002 (and first Summer Games since 1996), ending its longest drought between hosting the Games since the 28-year gap between 1932 and 1960.
Delta began an eight-year Olympic partnership in 2021, becoming the official airline of Team USA and the 2028 Los Angeles Games.
Athletes flew to this year’s Winter Games in Beijing on chartered Delta flights and will do so for every Games through at least 2028.
Previously, Delta sponsored the last two Olympics held in the U.S. — the 1996 Atlanta Games and the 2002 Salt Lake City Winter Games.
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