LA 2028, Delta unveil first-of-its-kind emblems for Olympics, Paralympics

Delta LA 2028
LA 2028
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Emblems for the 2028 Los Angeles Games that include logos of Delta Air Lines is the first integration of its kind in Olympic and Paralympic history.

Organizers released the latest set of emblems for the LA 2028 Olympics and Paralympics on Thursday, each with a Delta symbol occupying the “A” spot in LA 28.

Two years ago, the LA 2028 logo concept was unveiled with an ever-changing “A” that allowed for infinite possibilities. Many athletes already created their own logos, as has NBC.

“You can make your own,” LA28 chairperson Casey Wasserman said in 2020. “There’s not one way to represent Los Angeles, and there is strength in our diverse cultures. We have to represent the creativity and imagination of Los Angeles, the diversity of our community and the big dreams the Olympic and Paralympic Games provide.”

Also in 2020, Delta was announced as LA 2028’s inaugural founding partner. Becoming the first partner to have an integrated LA 2028 emblem was “extremely important for us,” said Emmakate Young, Delta’s managing director, brand marketing and sponsorships.

“It is a symbol of our partnership with LA, our commitment to the people there, as well as those who come through LA, and a commitment to the Olympics,” she said.

The ever-changing emblem succeeds an angelic bid logo unveiled in February 2016 when the city was going for the 2024 Games, along with the slogan, “Follow the Sun.” In July 2017, the IOC made a historic double awarding of the Olympics and Paralympics — to Paris for 2024 and Los Angeles for 2028.

The U.S. will host its first Olympics and Paralympics since 2002 (and first Summer Games since 1996), ending its longest drought between hosting the Games since the 28-year gap between 1932 and 1960.

Delta began an eight-year Olympic partnership in 2021, becoming the official airline of Team USA and the 2028 Los Angeles Games.

Athletes flew to this year’s Winter Games in Beijing on chartered Delta flights and will do so for every Games through at least 2028.

Previously, Delta sponsored the last two Olympics held in the U.S. — the 1996 Atlanta Games and the 2002 Salt Lake City Winter Games.

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Olympic flame to travel by sea for Paris 2024, welcomed by armada

Paris 2024 Olympic Torch Relay Marseille
Paris 2024
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The Olympic flame will travel from Athens to Marseille by ship in spring 2024 to begin the France portion of the torch relay that ends in Paris on July 26, 2024.

The torch relay always begins in the ancient Olympic site of Olympia, Greece, where the sun’s rays light the flame. It will be passed by torch until it reaches Athens.

It will then cross the Mediterranean Sea aboard the Belem, a three-masted ship, “reminiscent of a true Homeric epic,” according to Paris 2024. It will arrive at the Old Port of Marseille, welcomed by an armada of boats.

Marseille is a former Greek colony and the oldest city in France. It will host sailing and some soccer matches during the Paris Olympics.

The full 2024 Olympic torch relay route will be unveiled in May.

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Paris 2024 Olympic Torch Relay Marseille
Paris 2024

Mikaela Shiffrin heads to world championships with medal records in sight

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Before Mikaela Shiffrin can hold the World Cup wins record, she can become the most decorated Alpine skier in modern world championships history.

Shiffrin takes a respite from World Cup pursuits for the biennial world championships in France. She is expected to race at least four times, beginning with Monday’s combined.

Shiffrin has a tour-leading 11 World Cup victories in 23 starts this season, her best since her record 17-win 2018-19 campaign, but world championships do not count toward the World Cup.

Shiffrin remains one career victory behind Swede Ingemar Stenmark‘s record 86 World Cup wins until at least her next World Cup start in March.

Shiffrin has been more successful at worlds than at the Olympics and even on the World Cup. She has 11 medals in 13 world championships races dating to her 2013 debut, including making the podium in each of her last 10 events.

ALPINE SKIING WORLDS: Broadcast Schedule

She enters worlds one shy of the modern, post-World War II individual records for total medals (Norway’s Kjetil Andre Aamodt won 12) and gold medals (Austrian Toni Sailer, Frenchwoman Marielle Goitschel and Swede Anja Pärson won seven).

Worlds take place exactly one year after Shiffrin missed the medals in all of her Olympic races, but that’s not motivating her.

“If I learned anything last year, it’s that these big events, they can go amazing, and they can go terrible, and you’re going to survive no matter what,” she said after her most recent World Cup last Sunday. “So I kind of don’t care.”

Shiffrin ranks No. 1 in the world this season in the giant slalom (Feb. 16 at worlds) and slalom (Feb. 18).

This year’s combined is one run of super-G coupled with one run of slalom (rather than one downhill and one slalom), which also plays to her strengths. She won that event, with that format, at the last worlds in 2021. The combined isn’t contested on the World Cup, so it’s harder to project favorites.

Shiffrin is also a medal contender in the super-G (Feb. 8), despite starting just two of five World Cup super-Gs this season (winning one of them).

She is not planning to race the downhill (Feb. 11), which she often skips on the World Cup and has never contested at a worlds. Nor is she expected for the individual parallel (Feb. 15), a discipline she hasn’t raced in three years in part due to the strain it puts on her back with the format being several runs for the medalists.

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