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Katie Ledecky, Chloe Kim among Olympians on most marketable athletes list

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Katie Ledecky is the world’s ninth most marketable athlete for the next three years, according to Great Britain’s SportsPro magazine.

The magazine published its full list of the 50 most marketable athletes through summer 2021 on Friday. It’s based on value for money, age, home market, charisma, willingness to be marketed and crossover appeal.

No. 1 is Paul Pogba, the Manchester United star who just won the World Cup with France. He’s followed by 2012 Olympic boxing champion and current world heavyweight champ Anthony Joshua of Great Britain, last year’s No. 1, and French teammate Kylian Mbappé of Paris Saint-Germain, who didn’t make the top 50 last year.

Other Olympians or Olympic hopefuls high on the list: Tennis player Alexander Zverev of Germany (No. 4), Golden State Warriors guard Stephen Curry (No. 5), snowboarding gold medalist Chloe Kim (No. 7), gymnast Simone Biles (No. 15), Alpine skier Mikaela Shiffrin (No. 23), tennis player Naomi Osaka of Japan (No. 27), British swimmer Adam Peaty (No. 38) and British sprinter Dina Asher-Smith (No. 47)

Olympians to be named No. 1 before Joshua were Canadian tennis player Eugenie Bouchard in 2015, Brazilian soccer star Neymar in 2012 and 2013, Usain Bolt in 2011 and LeBron James in 2010, the first year of the rankings.

Cristiano Ronaldo and Lionel Messi were left off last year’s list because they reached a long-cemented commercial peak, SportsPro said. They were also not on this year’s list. Neither was James and Serena Williams.

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U.S. swimmer’s suspension reduced from two years to six months

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Madisyn Cox, the 2017 World bronze medalist in the 200m individual medley, had her ban reduced from two years to six months after showing a positive drug test was due to a legal supplement that had been contaminated.

She is now eligible to compete after serving the ban since March.

“I mistakenly assumed that the supplement I was taking was extremely safe,” Cox said in a statement, according to Swimming World. “I had been taking this multivitamin for seven years, had listed it on every doping control form since making the U.S. national team in 2014 and entering the registered athlete testing pool, and had tested clean and without incident more than 20 times during that period.”

Cox originally thought she ingested the banned substance Trimetazidine, a medication used to treat angina, through tap water.

She failed a drug test Feb. 5 and was suspended through March 2, 2020. Her ban was originally reduced from four years to two after a FINA panel agreed that Cox did not intend to dope, though it did not accept that tap water was the definite source.

“Cox is an honest, very hardworking and highly credible athlete who is not a ‘cheat,'” the panel said a press release. “She is, unfortunately, caught in a dilemma.”

Cox was forced to miss the U.S. Championships in July, which meant she had to miss the Pan Pacific Championships in August and the 2019 World Championships, the two biggest international meets before the 2020 Olympics.

Cox was the top-ranked U.S. 200m IM swimmer for the year at the time.

After being banned two years, she sent the Cooper Complete Elite Athlete multivitamin to be tested for Trimetazidine. Both a sealed and an opened bottle of the product came back positive for Trimetazidine, which led to the Court of Arbitration for Sport approving the ban reduction.

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U.S. men hold small edge in swimming world rankings

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The U.S. still reigns in men’s swimming, but the world rankings show the field is as diverse as ever and much tighter than on the women’s side, where there are U.S. medal contenders in every event.

U.S. men would earn four golds and eight medals overall from the 14 individual Olympic events based on fastest times from 2018 across all competitions. That’s one more gold and two more total medals than the second-place nations. It’s close.

Japan, ramping up to host the Olympics in two years, is second in the world in men ranked in the top three (six) and top five (11 to the U.S.’ 14) of Olympic events.

The biggest meet remaining on the calendar, the Asian Games, finished last week. Every swimming power has had its major international meet of the year among the Commonwealth Games in April and the European Championships, Pan Pacific Championships and Asian Games this month.

Gone for now are the days of the U.S. and Australia dominating and American superstars Michael Phelps and Ryan Lochte collecting four or five individual gold medals in Olympic events.

Caeleb Dressel could succeed Phelps and Lochte. He did earn a Phelps record-tying seven golds at the 2017 Worlds, including three in individual Olympic events. This year, Dressel ranks Nos. 1, 8 and 12 in those events (100m butterfly, 50m freestyle, 100m freestyle), although he did his job in qualifying for all three for the 2019 Worlds after a whirlwind spring turning professional.

The other Americans on top of the rankings are Ryan Murphy (100m back), who swept the backstrokes in Rio, and Chase Kalisz, who leads both individual medleys after sweeping them at the 2017 Worlds. No doubt Kalisz is the world’s best all-around swimmer.

But look around the world.

Lithuania, which has never put a man in the top six of an Olympic swimming event, has the world’s fastest 200m freestyler. Germany, which last earned Olympic men’s swimming gold as West Germany, and Ukraine, with no Olympic golds, have world leaders in distance freestyles.

Great Britain has two individual men’s medals total from the last three Olympics. But on 2018 times, it would earn two golds and two silvers, shared among four different swimmers. Adam Peaty has company in the British camp.

Russia last earned an Olympic men’s swimming gold in 1996, but it now has men in three different strokes atop world rankings.

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2018 Swimming World Rankings — Men
50m Freestyle

1. Ben Proud (GBR) — 21.11
2. Bruno Fratus (BRA) — 21.35
3. Andrea Vergani (ITA) — 21.37
4. Kristian Gkolomeev (GRE) — 21.44
4. Vladimir Morozov (RUS) — 21.44

100m Freestyle
1. Vladimir Morozov (RUS) — 47.75
2. Katsumi Nakamura (JPN) — 47.87
3. Alessandro Miressi (ITA) — 47.92
4. Pedro Spajari (BRA) — 47.95
5. Gabriel Santos (BRA) — 47.98

200m Freestyle
1. Danas Rapsys (LTU) — 1:45.12
2. Duncan Scott (GBR) — 1:45.34
3. Sun Yang (CHN) — 1:45.43
4. Kyle Chalmers (AUS) — 1:45.56
5. Townley Haas (USA) — 1:45.56

400m Freestyle
1. Sun Yang (CHN) — 3:42.92
2. Mack Horton (AUS) — 3:43.76
2. Jack McLoughlin (AUS) — 3:44.20
4. Mykhailo Romanchuk (UKR) — 3:45.18
5. Zane Grothe (USA) — 3:45.32
5. James Guy (GBR) — 3:45.32

800m Freestyle
1. Mykhailo Romanchuk (UKR) — 7:42.96
2. Zane Grothe (USA) — 7:43.74
3. Gregorio Paltrinieri (ITA) — 7:45.12
4. Jordan Wilimovsky (USA) — 7:45.19
5. Florian Wellbrock (GER) — 7:45.60

1500m Freestyle
1. Florian Wellbrock (GER) — 14:36.15
2. Mykhailo Romanchuk (UKR) — 14:36.88
3. Gregorio Paltrinieri (ITA) — 14:42.85
4. Jordan Wilimovsky (USA) — 14:46.93
5. Jack McLoughlin (AUS) — 14:47.09

100m Backstroke
1. Ryan Murphy (USA) — 51.94
2. Xu Jiayu (CHN) — 52.34
3. Kliment Kolensikov (RUS) — 52.51
4. Ryosuke Irie (JPN) — 52.53
5. Matt Grevers (USA) — 52.55

200m Backstroke
1. Evgeny Rylov (RUS) — 1:53.36
2. Ryan Murphy (USA) — 1:53.57
3. Xu Jiayu (CHN) — 1:53.99
4. Ryosuke Irie (JPN) — 1:55.11
5. Mitch Larkin (AUS) — 1:55.40

100m Breaststroke
1. Adam Peaty (GBR) — 57.10
2. James Wilby (GBR) — 58.64
3. Yasuhiro Koseki (JPN) — 58.78
4. Anton Chupkov (RUS) — 59.06
5. Arno Kamminga (NED) — 59.14
5. Ross Murdoch (GBR) — 59.14

200m Breaststroke
1. Anton Chupkov (RUS) — 2:06.80
2. Josh Prenot (USA) — 2:07.28
3. Ippei Watanabe (JPN) — 2:07.56
4. Yasuhiro Koseki (JPN) — 2:07.81
5. Zac Stubblety-Cook (AUS) — 2:07.89

100m Butterfly
1. Caeleb Dressel (USA) — 50.50
2. Piero Codia (ITA) — 50.64
3. Chad le Clos (RSA) — 50.65
4. Jack Conger (USA) — 51.00
5. Joseph Schooling (SIN) — 51.04

200m Butterfly
1. Kristof Milak (HUN) — 1:52.71
2. Nao Horomura (JPN) — 1:53.79
3. Chad le Clos (RSA) — 1:54.00
4. Tamas Kenderesi (HUN) — 1:54.14
5. Daiya Seto (JPN) — 1:54.34

200m Individual Medley
1. Chase Kalisz (USA) — 1:55.40
2. Mitch Larkin (AUS) — 1:56.21
3. Kosuke Hagino (JPN) — 1:56.37
4. Wang Shun (CHN) — 1:56.52
5. Philip Heintz (GER) — 1:56.67

400m Individual Medley
1. Chase Kalisz (USA) — 4:07.95
2. Daiya Seto (JPN) — 4:08.79
3. Jay Litherland (USA) — 4:10.21
4. Kosuke Hagino (JPN) — 4:10.30
5. David Verraszto (HUN) — 4:10.65