Lanny Barnes, Tracy Barnes

Barnes biathlon sisters’ Guinness ad brings to mind Rule 40

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An interesting ad about biathlon twin sisters Lanny and Tracy Barnes reminded everyone of a rule that goes into effect before every Olympics.

Tracy gave up her spot on the U.S. Olympic Team, knowing it would go to Lanny, who was too ill to compete in the final Olympic qualifying races earlier this month.

It was an admirable gesture that gained well deserved headlines.

Guinness joined the mix this week, publishing this spot on the Barnes sisters.

The ad must come down by Thursday, though, due to Rule 40 of the Olympic Charter, which is detailed here. The rule prohibits Olympians from promoting non-official Olympic sponsors during and around the Games.

Except as permitted by the IOC Executive Board, no competitor, coach, trainer or official who participates in the Olympic Games may allow his person, name, picture or sports performances to be used for advertising purposes during the Olympic Games.

A blackout period runs from Jan. 30-Feb. 26.

Rule 40 does allow exceptions, waivers granted by the U.S. Olympic Committee, but they are usually reserved for USOC sponsors. Guinness is not a USOC sponsor.

Olympians should be aware of this rule. It appears many are:

Sochi Olympic medals tested under extreme conditions

Biathlete Tracy Barnes gives up her Olympic Team spot to twin sister

Lanny Barnes, Tracy Barnes
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Tracy Barnes could think of only one greater honor than making the U.S. Olympic Team.

Letting her twin sister go instead.

Barnes, 31, earned a spot on the 2014 U.S. Olympic Biathlon Team following last weekend’s final qualifying races. She declined it to allow the woman next in line to go to Sochi.

That woman was Lanny Barnes.

Lanny fell ill over the weekend, missed three of the final four selection races in Italy, and her hopes of going to a third Olympics vanished. Five women go to the Olympics. Lanny was just out of the running until Tracy informed her of a decision she made before that final race.

“Love is selfless dedication,” Tracy said, according to 3 Wire Sports. “Love means giving up your dream so someone else can realize theirs.”

Tracy, a 2006 Olympian and five minutes younger than Lanny, knew the weight of her choice — a “heavy situation” — and wanted to give her sister a second chance.

They hiked in the mountains after the final race Sunday. That’s where Tracy told Lanny of her choice, which was received by protest from Lanny and tears from both, according to 3 Wire Sports.

“As the old saying goes, ‘Only the strong will survive,'” Tracy said, according to US Biathlon. “Most of the time, that is the case. On occasion the strong don’t survive for whatever reason. And that is what I feel happened to Lanny. She’s having a stellar season and she bound to do great things this year, but she fell ill during the trials and couldn’t race. Because of that she didn’t make the team. While most people would say, ‘That’s biathlon,’ or, ‘That’s life,’ — and they’d be absolutely correct in saying that — but what if that person who was hit with a little bit of bad luck got a second chance? What if someone believed in them enough to give them that chance? Well, that’s what I did.”

Tracy emailed her friends and family Monday, according to the Durango (Colo.) Herald.

“I think that her selfless act encompasses what an Olympian truly is,” Lanny said, according to US Biathlon. “Often times during the hype of the Games we forget what the Olympics are really about. They aren’t about the medals and the fame and all of that. The Olympics are about inspiration, teamwork, excellence and representation. I can think of no better example of the true Olympic spirit than what Tracy.”

Lanny, who has trained with her twin for 15 years, relishes the opportunity.

“It’s not every day that you are given a second chance like this,” Lanny said. “I thought my chance at the Olympics was over, but now I’ve got a second chance and will do everything I can to bring honor to her and our country in Russia.”

It’s often said the Olympics are about more than medals, that they are about taking part, sportsmanship and fair play.

“The Olympics are about more than just winning gold, or even competing,” Tracy said. “They are about friendship, cooperation, sacrifice, and a whole host of other things. Lanny is my best friend and my teammate. I see how hard she works on a daily basis, so I know first hand that she is deserving of a spot on the Olympic Team. If I can be the one to give her that opportunity, than that is an honor and a sacrifice that I am willing to make.”

Meet the U.S. Olympic Biathlon Team