under armour

Michael Phelps Under Armour spot named best ad of 2016

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Before Michael Phelps collected five golds and a silver in Rio, for a total of 28 career Olympic medals, he decided to do something he’d never done before: commit himself 100 percent to his swimming training for, he told Bob Costas, the first time in his life. His grueling journey from retirement back to the top of the [more]

Olympic equipment designers aim to evolve: “Our goal is to make the rules change”

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The ability of technology to lift elite athletes is nothing new. The way gear makers keep ahead of the rule creators is a true marvel. [more]